Company: Rose Paving
Location: Orlando, FL
Expected salary:
Job date: Thu, 12 Jun 2025 22:34:54 GMT
Job description:
Job Title: Marketing Specialist
Job Description:
We are seeking a dynamic Marketing Specialist to enhance and execute our marketing practices, ensuring alignment with our strategic goals. The ideal candidate will leverage various marketing channels, including but not limited to direct mail campaigns, referral programs, trade shows, and cold calling initiatives, to drive brand awareness and customer engagement.
Key Responsibilities:
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Direct Mail Campaigns: Design, implement, and manage direct mail initiatives to reach targeted audiences effectively. Analyze results to optimize future campaigns.
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Referral Programs: Develop and maintain referral strategies to incentivize current customers and partners to generate new leads, fostering strong relationships within our community.
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Trade Shows: Plan and coordinate participation in trade shows and industry events. Manage logistics, booth design, and promotional materials to maximize visibility and engagement.
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Cold Calling: Execute targeted cold calling efforts to identify potential clients, introduce our offerings, and convert leads into customers while maintaining a professional and persuasive communication style.
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Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and initiatives.
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Collaboration: Work closely with cross-functional teams, including sales, design, and product development, to ensure cohesive messaging and successful execution of marketing plans.
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Performance Tracking: Monitor and analyze the effectiveness of various marketing efforts, providing regular reports and recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, with a focus on direct mail, referrals, trade shows, and cold calling.
- Strong communication and interpersonal skills.
- Proficient in using marketing tools and software.
- Ability to work independently and collaboratively in a fast-paced environment.
Join our team and play a pivotal role in driving our marketing efforts forward! Your creativity and initiative will be crucial to our success in reaching new customers and expanding our brand presence.
