Sr. SEO SpecialistTrader Corporation3.6Toronto, ON•Remote Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Sr. SEO Specialist salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The Sr. SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time auditing and implementing recommendations on and off the website.


Key Areas of Responsibility:

Implement technical SEO strategies on the client’s website such as creating pages or developing schema as well as implementing off site SEO strategies such as Google My Business optimization and Link Building for the purpose of increasing the client’s organic keywords exposure and organic/local traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective. On site, off site and competitive analysis will be required. Using these findings build an in depth audit to be delivered to the client.

Perform keyword research to develop target lists that match up with client goals. Use this research in combination with recommendations for the audit to guide the on page and off page keywords optimizations. Using these findings build an in depth report to be delivered to the client.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


What You’ll Be Doing

  • Focusing on SEO strategies and tactics, ensuring that Dealer websites on our platform are adhering to SEO best practices
  • Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
  • Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization
  • Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
  • Creating and optimize SEO landing pages for dealer websites
  • Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
  • Growing dealer websites’ organic traffic through content and technical improvements
  • Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding


What We’re Looking For

  • 3+ years of experience with both technical and content SEO
  • Fast learner with excellent problem-solving ability
  • Proven track record of results with improving search rankings and/or developing and managing website reporting tools
  • Working knowledge of SEO tools, website standards, usability testing, website reporting tools, and web analytics
  • Solid analytical skills with key performance metrics are a must, with an understanding of WordPress CMS, Google Analytics, Google/Bing Webmaster Tools, SEM Rush, & Screaming Frog
  • Knowledgeable about the latest trends in the search engine
  • Google Analytics Certification would be an asset

We prefer this position to be based in Toronto but are open to remotely-located team members in Canada who can align to EST working hours.

Sr. SEO Specialist


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Content Marketing ManagerLaneToronto, ON You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO. 30+ days ago·More…View all Lane jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

About Lane
Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

    • You have created content like blog posts, ebooks, infographics, guides, templates, videos, and more to increase brand awareness, generate leads, and drive revenue
    • You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO
    • You thrive at coming up with new and effective ways to engage B2B audiences through content, including ABM campaigns, custom content, and message testing
    • You use data to identify the most effective marketing messages, value propositions, materials, channels, and calls to action for audiences and personas in key accounts
    • You have experience creating content in multiple formats: video, podcasts, webinars, infographics, web/landing pages, and articles
    • You move seamlessly between strategy and execution
    • You are interested in and have a strong affinity for progressive, SaaS technology
    • You have strong attention to detail
    • You’re a self-starter who knows how to prioritize and problem solve
    • Familiarity with CMS tools (e.g. WordPress) required; knowledge of SEO keyword best practices a plus
    • You have experience working across teams in a fast-paced startup environment where there is rapid change and we are constantly pivoting to meet marketing demands
    • Familiarity with B2B-specific content strategy and execution a strong asset
    • Creating content in an ABM environment a plus Experience working in SaaS/tech environments a plus

We’re counting on you to:

    • Work with our content marketing team to develop content that generates brand awareness, drives demand, and converts intent among target audiences
    • Create content and campaigns that nurture existing prospects and customers by pushing them down the purchase or upsell path
    • Support the needs of our growth marketing team by helping strategize and execute on new ways of reaching our audiences, including ABM
    • Create and edit content across various mediums and channels to support our organizational goals, including content for sales, client services, and more
    • Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
    • Be goal and results oriented and prioritize what matters mostBe a strong communicator, writer, and editor

You will:

    • Own: Ideating, creating, iterating and publishing content for every stage of the journey, with the goal of helping us meet our campaign and ABM goals.
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
    • Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
    • Improve: Lane’s content to support acquisition marketing and ABM goals.

What you’ll enjoy about Lane:


    • Home Office Stipend:       $400 to improve your home office set up. Desks, lighting – we got you covered.

    • Education Credit:       Level up your skills with $500/year. Books, classes, you name it.

    • Company Equity:       Stock option package allowing employees to purchase discounted company shares.

    • 3 Weeks Vacation:       Plus end-of-year office shutdown (and plenty of sick days and personal leave).

    • Generous Parental Leave:       80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.

    • Snacks:       Healthy snack boxes delivered to your door each and every quarter.

    • Canadian Benefits from Day 1:       Medical, vision, and extended dental plus a health spending account of $1,500/year.

    • Medical & Therapy Sessions:       Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).

    • Beautiful Office:       Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.

    • Flex Office Options:       Work from home, from the office, or both.

    • Referral Bonus:       Refer a friend or former colleague and receive $2,000–$4,000.

    • Phased Return to Office for New Parents:       New parents get to work 70% of the week at 100% pay for their first 4 weeks back.

    • Lane Perks Membership:       Exclusive access to discounts on restaurants, movies, hotels, and more.

    • Summer Hours:       Hit the sunshine early on Fridays for all of July and August.

    • Volunteer Days:       3 paid days a year to volunteer with an organization of their choice.

    • Donation Matching:       Dollar-for-dollar donation matching to a list of verified organizations each quarter.

    • Bike Pass:       Up to $99/year reimbursement for any shared bike memberships in your city.

    • Virtual Wellness Classes:       Online yoga, meditation, and exercise offered each week.
At Lane, we are committed to cultivating a diverse workforce, inclusive culture, and investing in equity in all areas of the business. If you require any assistance throughout the interview process please do not hesitate to contact us so we can work with your needs.

Content Marketing Manager


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Digital Marketing / SEO AnalystTrader Corporation3.6Toronto, ON Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Digital Marketing / SEO Analyst salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The SEO Analyst supports strategy and execution of search engine optimization solutions for automotive dealership customers. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time managing dealers’ local online presence and implementing strategies to improve their visibility.


General Responsibilities:

Implement local SEO strategies on the client’s Google My Business, website, and other online profiles for the purpose of increasing the client’s organic keywords exposure and local search traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


Key Traits and Competencies:

  • Self-motivated and results driven with the ability to multi-task in a fast paced team environment
  • Passion for the power of content and web analytics
  • Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization
  • Independent learner – ability to learn on their own and discover new industry trends
  • Excellent client management skills as well as presentation skills for leading meetings


Required Education, Experience and Technical Skills:

  • At least 1 year of SEO or Digital Marketing experience (Recent Digital Marketing Bootcamp graduates can also apply)
  • Excellent written and verbal communication skills
  • Working familiarity of SEO best practices and management (Experience using SEO tools, website CMS, and web analytics is an asset)
  • Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends
  • High level of proficiency with the internet and MS Office (particularly MS Excel, MS Word and MS PowerPoint)
  • Knowledgeable about the latest trends in search engine
  • Google Analytics Certification would be an asset
  • Knowledge of Local SEO and Google My Business is an asset
  • Working knowledge of SEM Rush and Bright Local is an asset
  • Bilingualism (French/English) is an asset, but not required

Digital Marketing / SEO Analyst


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