VP of Sales – Serv Recruitment Agency – Toronto, ON

Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:08:44 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

Summary:

The content emphasizes the role of Marketing Functional Leadership in providing executive oversight and guidance on brand positioning. It highlights the importance of utilizing market insights, customer analytics, and campaign performance data to enhance sales strategies and optimize return on investment (ROI) for marketing efforts.

Customer Segmentation:

  1. Demographic Segmentation: Age, gender, income level, education, etc.
  2. Psychographic Segmentation: Interests, values, lifestyle, personality traits.
  3. Behavioral Segmentation: Purchase behavior, brand loyalty, usage rates, benefits sought.
  4. Geographic Segmentation: Location, climate, urban vs. rural.

By leveraging these segmentation strategies, marketing initiatives can be tailored for maximum effectiveness.

VP of Sales – Serv Recruitment Agency – Toronto, ON

Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:32:04 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

The content outlines the role of Marketing Functional Leadership, emphasizing responsibilities such as overseeing brand positioning and guiding marketing strategies. It involves leveraging market insights and customer analytics to enhance sales tactics and improve return on investment (ROI) for marketing campaigns.

### Customer Segmentation
Customer segmentation involves categorizing customers based on shared characteristics or behaviors. This approach allows for tailored marketing efforts, enabling better engagement and more effective sales strategies. Key factors for segmentation may include demographics, purchasing behavior, and preferences.

VP of Sales – Serv Recruitment Agency – Toronto, ON

Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:18:59 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

Summary:

The content discusses the role of Marketing Functional Leadership, which involves providing executive oversight on brand positioning and guiding marketing strategies. Key responsibilities include leveraging market insights, customer analytics, and campaign performance data to enhance sales strategies and optimize the return on investment (ROI) for marketing initiatives.

Customer Segmentation:

  1. Demographics: Age, gender, income level, education.
  2. Behavioral: Purchasing habits, brand loyalty, product usage.
  3. Geographic: Location, regional preferences, urban vs. rural.
  4. Psychographic: Lifestyle, values, interests, and attitudes.

This segmentation helps tailor marketing efforts to specific customer needs and preferences, leading to improved engagement and sales performance.

VP of Sales – Serv Recruitment Agency – Toronto, ON

Company: Serv Recruitment Agency

Location: Toronto, ON

Expected salary:

Job date: Sat, 13 Sep 2025 22:50:31 GMT

Job description: , and customer segmentation Marketing Functional Leadership Provide executive oversight and input on brand positioning, lead…. Leverage market insights, customer analytics, and campaign performance data to refine sales plays, optimize ROI on marketing…

Summary

The content discusses the role of Marketing Functional Leadership, focusing on providing executive oversight on brand positioning. It emphasizes leveraging market insights, customer analytics, and campaign performance data to enhance sales strategies and optimize return on investment (ROI) in marketing efforts.

Customer Segmentation

Customer segmentation involves categorizing customers based on shared characteristics, such as demographics, behaviors, or needs. This process allows for more targeted marketing strategies, improving engagement and ROI. By analyzing market insights and customer data, businesses can tailor their sales and marketing initiatives to specific segments, thereby enhancing overall effectiveness.