newMarketing Technology Systems Co-ordinatorSeneca College of Applied Arts and Technology4.3Markham, ON$35.39 – $41.01 an hour Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required. 1 day ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Technology Systems Co-ordinator salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
October 22, 2021
Closing Date (E):
October 27, 2021
Pay Range:
Payband I – $35.39 – $41.01 (start rate: $35.39)
Hours:
35 hours a week
Type:
Permanent
Shift:
Monday- Friday, 9:00 AM to 5:00 PM
Contract Start Date (if applicable):
Contract End Date:

Position Summary:

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Working as part of the larger Marketing and Communications team, the Marketing Technology Systems Co-ordinator’s primary function is to provide leadership in coordinating all activity necessary for the execution of Seneca’s marketing automation and CRM systems, for marketing and communications purposes, while operationalizing all internal and external mass communications sent on behalf of Seneca.

Responsibilities:


Strategic Planning and Support

  • Provides recommendations for further automation and audience refinements for email communications strategies.
  • Provides email and campaign analysis and recommendations to improve the prospect/applicant/student journey through multiple email campaigns.
  • Contributes to the development of comprehensive reports.
  • Provide technical recommendations and support throughout project planning and implementation.

Email Communications Execution

  • U tilize Eloqua email design tools fully to develop simple text-based emails as well as complex, graphic-rich marketing emails.
  • Understand and implement email accessibility standards, CASL and email best practices (responsiveness, formatting, link structure, subject and preview text etc.).
  • Ensure Seneca brand and style standards are applied to all communications and outreach.
  • Design, implement and maintain simple and complex email campaigns in Eloqua Canvas and Program Builder interfaces.
  • Utilize Eloqua to develop registration and other forms, create landing pages and ensure integration with event platforms.
  • Design, implement and maintain lead collection and distribution and other technical implementations in Eloqua and Salesforce.

Monitoring, Analysis and Recommendations

  • Provide monitoring, analysis and recommendations for audience targeting, segmentation and capacity.
  • Provide comprehensive email and campaign reports, including analysis and recommendations.
  • Perform ongoing data and asset maintenance within Eloqua and Salesforce systems and technical peer review checks on Eloqua set-ups.
  • Provides technical recommendations throughout project planning and implementation.
  • Work with clients to educate and inform them of best practices and how to incorporate them into communication strategies to ensure maximum impact for every campaign.
  • Perform data migration, master data management and data clean-up functions in Eloqua and Salesforce.

Other Duties as Assigned.

Qualifications:

Education

  • Minimum three (3) year diploma/degree in Marketing, Information Systems, Business, Computer Science, Digital Media or related discipline is required. If education is in another field of study, please state how it is related.
  • Education in Marketing Automation and CRM management is considered an asset.

Experience

  • Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required.
  • Experience working with CRM and marketing automation systems or tools is required.
  • Specific experience with Salesforce, Oracle Eloqua and Peoplesoft or equivalent is considered a strong asset.

Skills

  • Practical work experience in reporting, data analysis and programming with primary emphasis on systems analysis.
  • Excellent written and verbal communication skills, with a strong interactive communications skillset.
  • Proven investigative, research, analytical and problem-solving skills.
  • Self-motivated, results-driven and capable of prioritizing multiple tasks in a collaborative team environment. Has the ability to thrive in a high-volume, fast-paced environment.
  • Comprehensive understanding of the theory and practical implementation of CASL and Experience in HTML and CSS programming.
  • Strong knowledge of marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy etc.).

Notes:

  • A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Technology Systems Co-ordinator


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Marketing SpecialistSeneca College of Applied Arts and Technology4.3Markham, ON•Temporarily Remote$41.44 – $48.06 an hour Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment… 30+ days ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Specialist salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
September 14, 2021
Closing Date (E):
September 24, 2021
Pay Range:
Payband K – $41.44 – $48.06 (start rate: $41.44)
Hours:
35
Type:
Permanent
Shift:
Monday – Friday 8:00AM to 4:00PM or 9:00AM to 5:00PM
Contract Start Date (if applicable):
Contract End Date:

Note: Due to the current COVID-19 pandemic. This position will take place remotely until further notice. Upon return to campus, this position will relocate to the Newnham Campus.

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Position Summary:

In accordance with Seneca’s Strategic Plan, this position is responsible for developing and executing strategic and integrated MarComm solutions that drive enrolment and strengthen the Seneca brand through trusted partnerships with internal and external stakeholders. Reporting to the Associate Director, Marketing, the incumbent works with college administration, faculty and staff to create consistent, measurable, results-driven marketing initiatives that enhance public awareness of Seneca’s key messages and increases quality program enrolment, utilizing expertise in strategic marketing, branding, digital marketing, and advertising, research, copywriting and creative direction.


Responsibilities:

Marketing Strategy

  • Develops and writes integrated marketing and communications plans; proposing and implementing solutions and initiatives, which will achieve identified objectives and goals.
  • Proactively evaluates, analyzes, and reports the effectiveness of marketing plans and ensures initiatives align with brand strategy and deliver against enrolment goals.
  • Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment goals.
  • Supports the departmental mandate around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic, and international audiences.

Project & Campaign Management

  • Leads client consultations, determines priorities, identifies opportunities and recommends project budgets and critical paths.
  • Develops creative briefs for internal and external teams based on marketing plans that lead to high quality creative work.
  • Writes original marketing copy that is clear, consistent and compelling.
  • Works with media partners to recommend media buys and manage campaign execution.
  • Reviews, critiques and monitors work progress and deliverables.

Client Relationship Management

  • Supports departmental mandate to exceed expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations and building strong relationships with stakeholders.
  • Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

  • Collects and analyzes data and uses this information to guide Seneca’s marketing/advertising initiatives.
  • Gathers and analyzes digital campaign analytics and proactively works to optimize campaign performance.
  • Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

Qualifications:

Education

  • Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

  • Minimum of five (5) years of marketing/communications experience, preferably including recent agency experience or marketing experience within the education sector.

Skills

  • Senior-level marketing skills, and a proven track record in creating successful marketing/communications/ad campaigns and materials.
  • Strong project management and organizational skills; the ability to direct and manage suppliers to ensure timely and cost-effective project completion.
  • High-level of interpersonal and customer service skills with proven ability to build strong partnerships with clients.
  • Demonstrated ability to understand and apply the basic principles of a professional discipline (i.e. marketing and communications)
  • Proven creative conceptual abilities to work with staff and suppliers.
  • Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
  • Proven ability to conceptualize advertising initiatives.
  • Proven ability to manage and complete projects to established budget and timelines.
  • Senior-level experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic, and email.

Note: A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Specialist


CLICK TO APPLY