Digital Marketing Manager – Techo-Bloc – Toronto, ON – Quebec City, QC

Company: Techo-Bloc

Location: Toronto, ON – Quebec City, QC

Expected salary:

Job date: Thu, 01 May 2025 22:37:53 GMT

Job description: Company DescriptionPave your career at Techo-BlocWe are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious growth plans and a restless pursuit of excellence. We live to create, and we invest in great ideas. We take pride in offering a collaborative, inclusive and positive working environment.Career Growth and Recognition:At Techo-Bloc, we’re career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.Performance-Driven Rewards:Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.Collaborative Company Culture:Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.Perks and Benefits:

  • RRSP with employer contribution
  • 24/7 telemedicine & Employee Assistance Program (EAP)
  • Inhouse leadership development and coaching
  • Training & Development Programs
  • Flexible work arrangements
  • Considerable referral bonuses
  • Discounts on Techo-Bloc’s products
  • Healthy snack-filled kitchens
  • Techo-Bloc branded swag
  • Free parking
  • Employee Recognition Events
  • English and French courses available as needed

Job DescriptionPlease share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.Reporting to the Marketing Operations Manager, the Digital Marketing Manager will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis.This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc.Digital Strategy Execution

  • Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
  • Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
  • Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
  • Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.

SEO & Organic Growth

  • Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic.
  • In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
  • Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs.

Website & Conversion Optimization

  • Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
  • Support A/B testing and landing page performance improvements.

Cross-Functional Collaboration & Support

  • Serve as a digital subject matter expert across the organization to inform broader strategies.
  • Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
  • Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.

Qualifications

  • Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
  • Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.
  • Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
  • Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.
  • Demonstrated ability to foster a culture of innovation and continuous improvement.
  • Ability to build a full digital funnel strategy based on data.
  • Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve.

Additional InformationAmbition Thrives Here! Techo-Bloc is a firm believer in everyone having a voice and the opportunity to make an impact. We value empathy and enthusiasm. If you are determined to support the success of your customers and build a reputation that will set you apart from the competition, this is the place to do it.We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

Company Overview

Techo-Bloc is an innovative company with over 900 employees across 20+ North American locations, focusing on excellence and collaboration. They have ambitious growth plans and offer a supportive workplace that values individual contributions.

Career Growth and Culture

Techo-Bloc emphasizes career development, providing clear paths for advancement and performance-based rewards. The company maintains a vibrant culture with high employee satisfaction ratings, promoting teamwork and community through various activities and events.

Job Description: Digital Marketing Manager

The Digital Marketing Manager will report to the Marketing Operations Manager and be responsible for creating and executing digital marketing strategies aimed at increasing brand visibility, lead generation, and revenue. Key responsibilities include:

  • Strategy Execution: Develop comprehensive digital marketing campaigns across SEM, SEO, email, and social media.
  • Performance Analysis: Use tools like Google Analytics and SEMrush to monitor campaign effectiveness and optimize spending for maximum ROI.
  • SEO & Growth: Implement technical SEO audits and improve organic traffic.
  • Website Optimization: Work with the e-Commerce team to enhance user experience and conversion rates.
  • Cross-Functional Collaboration: Serve as a digital expert, collaborating with various internal teams to align marketing efforts with business goals.

Qualifications

Candidates should have 5+ years of digital marketing experience, strong analytical skills, proficiency in marketing tools like Google Ads and Facebook Ads, and a proven ability to develop data-driven strategies.

Additional Info

Techo-Bloc values a culture of innovation, empathy, and enthusiasm, welcoming voices that contribute to its mission. Only selected candidates will be contacted for interviews.