Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

• Overtime pay

Benefits:

• Extended health care

Schedule:

• Monday to Friday
• Overtime
• Weekend availability

Education:

• Bachelor’s Degree (preferred)

Work remotely:

• No