Art Director – E-CommerceYM Inc.Toronto, ON Establish art direction to deliver a cohesive look and feel across all digital consumer touchpoints (including digital ads, e-commerce sites & emails). 30+ days ago

YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 700 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Urban Kids, Suzy Shier, Bluenotes, West 49, Amnesia, Brooks Brothers, Mandee and Charlotte Russe.

Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy.

Position Overview:

The Art Director – E-Commerce, working with the Creative Director, is responsible for leading the creative development of site and email programs from conceptualization to final production. The candidate works with our in-house creative team to help our brand remain fresh, competitive, and relevant.

Duties and Responsibilities

· Works with Creative Director, Graphic Designers, Copywriters, and E-Commerce Studio to review and discuss creative concepts and art direction

· Establish art direction to deliver a cohesive look and feel across all digital consumer touchpoints (including digital ads, e-commerce sites & emails)

· Is hands-on in directing our studio photography team and models to achieve desired creative

· Review all artwork and copy to ensure projects are on brand and on time.

· Ability to research competitors to provide analysis of digital marketplace on a continuous basis

· Adhere to corporate health and safety policy requirements that contribute to a safe workplace

· Any other related duties as assigned

Qualifications

· Post-secondary education in Graphic Design or related field

· Minimum 5 years experience at an agency or in-house creative team specializing in the digital space. Experience in fashion or retail considered an asset.

· Experience in formulating concepts and marketing campaigns that engage, communicate and sell

· Experience with fashion photography, photo editing,

· Extensive knowledge in Graphic Design, including layout, knowledge of typography, and colour theory

· Functional expertise in UX and UI design

· Experience in creative development & campaign implementation for web

· Extremely proficient with Adobe Creative Suite, including Photoshop, Illustrator

· Knowledge of video editing software such as After Effects or Preimiere Pro an asset

· Proficient in Microsoft Office

· Previous retail experience an asset

Related Work Skills

· Strong aesthetic sensitivity in evaluating layout, photography and typography

· Ability to meet tight deadlines on a continual basis

· Ability to work effectively in a high productivity work environment

· Expertise in developing creative concepts for the digital space

· Website management and creative asset management

· Excellent communication and interpersonal skills, and the ability to take direction but also lead a team

· Effective time management and organizational skills

· Ability to build rapport and partnerships with team members

As a result of Covid-19, most of our employees presently work remotely. This position will be required to attend the office, during which time strict safety protocols are in place. We are currently utilizing a virtual hiring process and interview candidates by phone or Zoom/Teams.

YM Inc. is an equal opportunity employer and encourages applications from qualified individuals. We thank all applicants for their interest: However, only those selected for an interview will be contacted. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.

Job Type: Full-time

Schedule:

  • Monday to Friday

Work remotely:

  • No

Art Director – E-Commerce


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newSenior Manager, Digital Experience Optimization – contract,…Adidas4.0Woodbridge, ON Collaborate with brand marketing teams to develop content to scale across digital touchpoints and drive traffic with premium story telling. 7 days ago·More…View all Adidas jobs – Woodbridge jobsSalary Search: Senior Manager, Digital Experience Optimization – contract, 14 months salariesSee popular questions & answers about Adidas

Purpose & Overall Relevance for the Organization:

This role is responsible for leading the organization’s digital merchandising & consumer experience strategy for adidas.ca, inclusive of the Master Data & Product Launch pillars. This leader should have a firm grasp of different digital touch points, be able to execute highly effective digital campaigns and deliver on revenue objectives for adidas.ca through a best-in-class online shopping experience.

This position requires a consumer centric mindset and expertise in digital merchandising to drive engagement, conversion, sell-through and revenue growth, while optimizing the end-to-end journey. An in-depth understanding of data infrastructure is paramount in setting a solid foundation for the team to build on. Collaborating regularly with global stakeholders on tool enhancements, content planning & digital experiences is critical, while advocating for the local needs of the business.

We are looking for someone who is well versed in digital best practices, agile and can lead a results-driven team.

We are currently working from home with a voluntary option to work from the office. We are planning to return to the office on a hybrid model – timelines tbc.

Key Responsibilities:

  • Own the local Digital Visual Merchandising and Product Data strategy, while adapting globally led initiatives to drive growth for adidas.ca to $280M by 2025
  • Oversee product launch pillar, advocating for roadmap enhancements and improved website functionality to deliver a best-in-class CX and strong product sell through.
  • Create a master data framework through tool enhancements, automation, and process mapping to improve product findability.
  • Collaborate with global product owners by providing insights on local business needs to optimize the digital consumer experience.
  • Develop and deploy the adidas Canada DTC campaign calendar, including on-time and high-quality product launches and online brand activations to meet business objectives.
  • Operationalize the digital playbook for promotional activities and design the full-funnel consumer journey.
  • Collaborate with brand marketing teams to develop content to scale across digital touchpoints and drive traffic with premium story telling.
  • Leverage website analytics to track campaign progress, creating a feedback loop across the organization to inform decision making and support innovative growth opportunities.
  • Be a thought leader who feeds into the support of North American initiatives & roll out comprehensive end-to-end, customer facing projects.

Key Relationships:

  • Global Digital Brand Commerce Org (DBC)
  • Buying / Category Managers
  • Digital Activation Teams
  • Marketing & Brand Teams (Local & Global)
  • Site Operations
  • Consumer Experience Team

Knowledge, Skills and Abilities:

  • Strong understanding of digital merchandising best practices and industry trends.
  • Business acumen & ability to analyze data and create actionable solutions to business challenges.
  • In depth understanding of various digital platforms and tech solutions.
  • Aptitude for learning new software applications and understanding of AB/MVT testing.
  • Excellent stakeholder management with experience working closely with leadership team in a fast-paced and agile environment.
  • Proven leadership and managerial skills.
  • Detail oriented, with strong organizational skills.

Requisite Education and Experience Qualifications:

  • Minimum 5+ years of relevant experience in eCommerce.
  • Minimum 3+ years people management experience.

Senior Manager, Digital Experience Optimization – contract, 14 months


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