Company: Stryker
Location: Orlando, FL
Expected salary:
Job date: Fri, 25 Jul 2025 03:59:34 GMT
Job description:
Job Description: Marketing Specialist
Position Overview:
We are seeking a dynamic and results-driven Marketing Specialist to join our team. This role is pivotal in developing, implementing, and managing marketing strategies that promote our products and services effectively. The ideal candidate will have a keen understanding of market trends and consumer behavior, combined with creativity and analytical skills to enhance our brand presence and drive sales.
Key Responsibilities:
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Marketing Strategy Development:
- Create comprehensive marketing strategies that align with business objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
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Promotional Campaigns:
- Design and execute marketing campaigns across various channels, including digital, print, and social media.
- Collaborate with other departments to ensure consistent messaging and branding.
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Product Promotion:
- Develop promotional materials, including brochures, presentations, and advertisements.
- Organize and participate in product demonstrations, trade shows, and events.
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Sales Support:
- Work closely with the sales team to create tools and resources that enhance product offerings.
- Monitor sales performance and adjust strategies as needed.
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Analytics and Reporting:
- Track and analyze campaign performance metrics to measure success and inform future initiatives.
- Prepare regular reports on marketing activities and outcomes.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing or sales roles, preferably within our industry.
- Excellent communication and interpersonal skills.
- Strong analytical skills and proficiency in using marketing analytics tools.
- Creative thinker with a results-oriented approach.
Methods for Showing, Promoting, and Selling Products or Services:
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Digital Marketing:
- Utilize SEO, SEM, and social media marketing to increase online visibility and engagement.
- Implement email marketing campaigns to nurture leads and retain customers.
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Content Marketing:
- Create valuable content (blogs, videos, infographics) that educates and informs potential customers.
- Leverage storytelling to create emotional connections with the audience.
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Networking and Partnerships:
- Build relationships with industry influencers and establish partnerships to expand reach.
- Participate in local business events and trade shows to showcase products.
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Public Relations:
- Cultivate relationships with media and industry publications to gain coverage and credibility.
- Write press releases and manage media outreach to highlight new products or company milestones.
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Promotional Events and Incentives:
- Organize events such as webinars, workshops, or launch parties to generate buzz.
- Develop promotional offers, discounts, or loyalty programs to incentivize purchases.
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Feedback and Adaptation:
- Collect customer feedback and use insights to tailor marketing efforts and improve product offerings.
- Regularly review and adjust marketing tactics based on performance data and market conditions.
Join us in making a meaningful impact through innovative marketing strategies that showcase our products and services!