Company: Thinking Capital
Job description: Company Description
Location: Montreal, Ottawa or Toronto
Thinking Capital is searching for an ambitious and dynamic leader that is seeking to join a team that is revolutionizing the financial system and redefining how Canadian small businesses access capital. By leveraging our cutting-edge technology and risk modelling solutions, we can provide Canadian entrepreneurs with the financial support they require to grow and thrive.
Reporting to the Chief Revenue Officer, the Vice-President of Growth Marketing will be an ambitious results-oriented leader, responsible to lead all product marketing, lead generation and communications initiatives for our company. The ideal candidate will be a strategic marketing professional that has demonstrated strong leadership in a fast-paced digital environment and has proven capabilities in terms of building brand engagement that resonates in a multi-faceted SMB and/or consumer-oriented marketplace.
Thinking Capital has a culture that values action and results – this is a role for an entrepreneurial leader who is ready to roll up their sleeves and drive performance toward short term measurable results and long-term value creation. The desire to support decisions with data and metrics is essential.
Job Description
What you will do:
1. Product Marketing
- Collaborate with the product and technology teams to establish and execute on marketing’s role in the effective roll-out of new solutions. Align on persona development, user experience and product positioning to enhance prospect and customer engagement.
- Aligned to our overall value proposition and brand promise, support business development with appropriate training, promotional and programmatic vehicles reflecting our evolving product feature and benefit set.
2. Branding, Positioning and Communication
- Collaborating with outside agencies, cross-functional and direct marketing teams, lead the launch of a new brand and play an important role in the new digital experience for the company reflecting our product expansion strategy.
- Build and communicate the value propositions to distinct prospects and customer segments through a variety of digital and off-line media vehicles.
- Lead and execute the development of editorial content, public relations and social media strategies in support of the brand. Drive awareness and lead generation and support recruiting.
- Identify speaking engagements and conferences to increase our thought leadership profile.
- Manage allocated budgets towards objectives.
3. Lead Generation, Opportunity Nurturing and Conversion
- Partner with business development and channel management teams on strategies and programmatic marketing activities to generate leads, nurture opportunities and re-market solutions to existing and previous clients.
- Collaborate with business development and finance around pricing strategies for market segments.
4. Improve Effectiveness and Yield
- Manage the cost of acquisition with business development and performance marketing vehicles.
- Create appropriate Roles / Responsibilities and performance metrics for direct reports
- Understand conversion rates, drivers and implement improvement initiatives.
Qualifications
You Are:
1. Results Orientated. You have a proven track record as a decisive, action-oriented individual, who has demonstrated your ability to aggressively lead and grow a sizable business. You have a positive, resilient, can-do attitude, combined practicality and no-nonsense approach to set the pace and simplify complex problems. Moving from planning to execution with a sense of urgency will be highly valued.
2. A Leader. You have experience in leading a team to achieve improved levels of performance. You are performance orientated with a sense of shared purpose and the collective skill sets needed to deliver stretch goals. You actively empower your team, to identify, gain credibility and solve problems. You are comfortable and self-confident in delegating and leveraging the skills of a strong organization.
3. Collaboration and Influencing. You are team-oriented and love building enduring partnerships. You bring the best minds to bear on the opportunities and challenges facing the company. You have a natural drive and bias to work with peers, partners and others not in their line of command, to develop better strategies that are more likely to be well executed. You possess an array of influence strategies to develop internal and external partnerships and will overcome barriers to create cohesive teamwork.
4. Strategic Orientation. You are data-driven and focus on large market opportunity, you drive execution to deliver on identified opportunities, and thus, drive accelerated and sustainable growth in target segments. You are strategic, analytical and intellectually aggressive and possesses a track record of leading major new business and marketing initiatives, focusing on the core business issues, defining challenges and goals, and collaborating on strategic direction to accomplish immediate and mid-range objectives
Additional Information
What Thinking Capital can offer you:
- An opportunity to be part of an established organization that is leading the Fintech Revolution in Canada;
- A stimulating and challenging mission where you can have a major impact on our overall growth as well as that of our partners;
- A culture of success where your ideas are valued, and you have full ownership on driving concepts forward to successful completion;
- An environment where you are encouraged to challenge the status quo and create innovative strategies and solutions;
- An amazing team of ambitious, driven, and intelligent modern thinkers who believe in our mission;
- An uncompromising mission of working collaboratively in an environment built on trust and support.
About the company:
Thinking Capital is a leading and fast-growing FinTech company. We are part of Purpose Financial, backed by some of the most prestigious Canadian and global FinTech investors. Our close partners include some of Canada’s top banks including Scotia Bank, CIBC and other leading financial institutions.
Expected salary:
Location: Toronto, ON
Job date: Fri, 03 Sep 2021 22:38:00 GMT
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