Digital Media CoordinatorThe Weekly VoiceMississauga, ON Source, research, verify, write, edit and update digital news headlines under tight deadlines in a high pressure digital newsroom environment. 30+ days ago·More…View all The Weekly Voice jobs – Mississauga jobsSalary Search: Digital Media Coordinator salaries in Mississauga, ON

Reporting to the Editor, Social & Distribution, you will be responsible for sourcing, verifying, writing and editing journalistically sound and concise news headlines and images for various digital platforms and formats. You will supply vital news and information for millions of Canadians viewing screens on elevators, transit systems, televisions, and beyond. You are a resourceful self-starter with working knowledge of digital content management systems, online newsgathering, verification techniques and social media publishing tools.

Responsibilities:

  • Monitor all available online, social media and conventional news sources to stay on top of breaking and developing news
  • Source, research, verify, write, edit and update digital news headlines under tight deadlines in a high pressure digital newsroom environment.
  • Select compelling visual images to accompany digital news headlines.
  • Edit headlines for a variety of audiences, including conventional TV viewers.
  • Deliver monthly reports from our web traffic using Google Analytics and social platforms and advise on improvements.
  • Must have experience of website hosting, domain names, or cloud infrastructure.
  • Practical knowledge of some of the following Digital Marketing tactics including, Search Engine Optimization (SEO), Pay Per Click (Google), Display Advertising, Google Analytics, Email Marketing, Content Marketing, Social Media Advertising and Management and any other newly emerging traffic building and measurement programs.
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.

What We Need From You:

  • A degree or diploma in related field (or equivalent experience)
  • Strong writing skills and a passion for accuracy
  • Competency operating and troubleshooting a proprietary digital headline publishing interface
  • Familiarity with social media publishing and analytical tools.
  • A demonstrated high level of care for the user experience.

Job Types: Full-time, Contract, Permanent

Schedule:

  • Monday to Friday

Digital Media Coordinator


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Marketing CopywriterLaneToronto, ON Create content for marketing projects, aligning brand voice and brand messaging with the appropriate channel. 3 Weeks Vacation: Plus end-of-year office shutdown… 30+ days ago·More…View all Lane jobs – Toronto jobsSalary Search: Marketing Copywriter salaries in Toronto, ON

About Lane
Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

    • You have experience in a fast-paced environment developing compelling copy for marketing campaigns, including blog posts, ebooks, landing and web pages, emails, digital ads, and more
    • You’re known for your ability to craft sharp, concise customer acquisition messaging and punchy headlines that inform and entice, while consistently expressing brand personality
    • You’re naturally inquisitive and work at the intersection of customer needs and business goals, blending both into winning campaigns that build a company’s brand
    • You have a thirst for competitive communication–being on the lookout for ways to highlight a company’s competitive edge
    • You have the proven ability to work across teams, lead the creation of original concepts, and synthesize feedback and input from stakeholders
    • You can manage ambiguity, work calmly under pressure, solve problems efficiently, proactively manage your own time, and meet tight deadlines
    • You’re self-driven, organized, detail-oriented, and able to quickly turn around creative concepts in an iterative environment
    • You’re a modern writer well acquainted with writing in a demand/ acquisition environment for B2B enterprise
    • You move seamlessly between strategy and execution
    • You use data to translate learnings into strategies
    • You’re a self-starter who knows how to prioritize and problem solve
    • Experience working in SaaS/tech environments a plus

We’re counting on you to:

    • Work with the Marketing team to create end-to-end messaging for campaigns with the goals of driving brand awareness, qualified leads, and converts intent among target audiences
    • Develop best-in-class messaging for a variety of touch points – including digital ads, email, blog, video, ebooks, sales assets, and more
    • Develop a deep understanding of Lane’s products and audience to come up with creative ways to generate interest
    • Create content for marketing projects, aligning brand voice and brand messaging with the appropriate channel
    • Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
    • Be goal and results oriented and prioritize what matters most
    • Be an expert communicator, writer, and editor

You will:

    • Own: Creating compelling marketing copy for every stage of the customer’s journey, with the goal of driving brand awareness, qualified leads, and conversions.
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
    • Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
    • Improve: How Lane communicates its offerings and campaigns to the market with unique, creative, and enticing copy.

What you’ll enjoy about Lane:


    • Home Office Stipend:       $400 to improve your home office set up. Desks, lighting – we got you covered.

    • Education Credit:       Level up your skills with $500/year. Books, classes, you name it.

    • Company Equity:       Stock option package allowing employees to purchase discounted company shares.

    • 3 Weeks Vacation:       Plus end-of-year office shutdown (and plenty of sick days and personal leave).

    • Generous Parental Leave:       80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.

    • Snacks:       Healthy snack boxes delivered to your door each and every quarter.

    • Canadian Benefits from Day 1:       Medical, vision, and extended dental plus a health spending account of $1,500/year.

    • Medical & Therapy Sessions:       Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).

    • Beautiful Office:       Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.

    • Flex Office Options:       Work from home, from the office, or both.

    • Referral Bonus:       Refer a friend or former colleague and receive $2,000–$4,000.

    • Phased Return to Office for New Parents:       New parents get to work 70% of the week at 100% pay for their first 4 weeks back.

    • Lane Perks Membership:       Exclusive access to discounts on restaurants, movies, hotels, and more.

    • Summer Hours:       Hit the sunshine early on Fridays for all of July and August.

    • Volunteer Days:       3 paid days a year to volunteer with an organization of their choice.

    • Donation Matching:       Dollar-for-dollar donation matching to a list of verified organizations each quarter.

    • Bike Pass:       Up to $99/year reimbursement for any shared bike memberships in your city.

    • Virtual Wellness Classes:       Online yoga, meditation, and exercise offered each week.
At Lane, we are committed to cultivating a diverse workforce, inclusive culture, and investing in equity in all areas of the business. If you require any assistance throughout the interview process please do not hesitate to contact us so we can work with your needs.

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Digital Fundraising Coordinator- Community Giving- Full Time…Sunnybrook Health Sciences Centre4.1Toronto, ON You will help maintain Sunnybrook’s voice across various types of digital campaigns including emails, digital ads, web copy and digital designed creative assets… 30+ days ago·More…View all Sunnybrook Health Sciences Centre jobs – Toronto jobsSalary Search: Digital Fundraising Coordinator- Community Giving- Full Time (001) salaries in Toronto, ONSee popular questions & answers about Sunnybrook Health Sciences Centre

Sunnybrook Health Sciences Centre is inventing the future of health care with a focus on trauma, cardiac, stroke, high-risk pregnancy, and newborns and cancer. Sunnybrook treats the most critically ill patients in Ontario, pioneering life-saving innovations that are changing patient outcomes around the world. Sunnybrook Foundation exists to raise the awareness and funds required to ensure that Sunnybrook achieves its mission.

The Digital Fundraising Coordinator supports community fundraising & engagement initiatives across digital platforms including website, email, web and social media, and works closely with our donor database and CRM system.

You will help maintain Sunnybrook’s voice across various types of digital campaigns including emails, digital ads, web copy and digital designed creative assets. You’ll be testing content to determine what works best, and you’ll be analyzing results to form data-driven insights to build future engagement and fundraising campaigns.

Reporting to the Senior Manager, Digital Fundraising and Engagement on the Community Giving team. You will support writing, development, testing and reporting for Sunnybrook Foundation’s digital fundraising and engagement campaigns.

We are looking for someone who cares about the work we do and who is a great fit for our culture and team. If you want to work in a dynamic environment then we want to hear from you!

Key accountabilities:

  • Create digitally-engaging marketing copy for Community Giving campaigns that drive supporters to a call to action (donation campaigns, news/updates, patient and supporter engagement and more).
  • Tell the story of Sunnybrook’s staff, work and patients in a personable and creative way. You must be able to frequently adapt your writing style according to theme, voice and message.
  • Build and optimize fundraising and engagement emails.
  • Execute your ideas from start to finish using digital marketing tools and coding emails using HTML and CSS templates to build and edit campaigns.
  • Diligently review and test content to Sunnybrook’s communications and brand standards.
  • Using CRM tools and Google Analytics, establish campaign performance metrics to help make data-driven decisions to optimize future campaigns.
  • Support the creation of segment-specific automated audience journeys, by documenting plans, decision points and logical flows and outcomes.
  • Assist with drafting engaging and audience activating copy for various other types of digital content including landing pages, donate pages
  • Work with graphic designer(s) to produce compelling digital creative content.

Qualifications:

  • 3 – 5 years’ experience in a digital role.
  • Proficient in designing, building and deploying emails through Salesforce Marketing Cloud, including coding in HTML and CSS coding for email.
  • Experience writing for digital fundraising, engagement and storytelling, with a clear understanding of what message reaches which people best at the right time. Samples of work will be requested.
  • Strong understanding of data as it pertains to digital fundraising campaigns. Experience with Raisers Edge and/or Salesforce Marketing Cloud is an asset.
  • Good understanding of digital campaign execution and testing practices.
  • Comfortable working in Adobe Photoshop to edit/adapt creative work produced by designers.
  • Strong understanding of gathering and analyzing performance data from digital campaigns, including implementation and tracking of UTM parameters.
  • Proficiency with Microsoft Office suite (Excel, Word, PowerPoint)

How you will succeed in this role:

  • A collaborative mindset that’s eager to bring new ideas to the table ー you find inspiration in your work and you know how to execute your plans!
  • A curiosity and drive that seeks out the latest digital email marketing trends and how to translate these trends in materials that Sunnybrook supporters want to see in their inbox.
  • Excellent time management skills with ability to juggle deadlines and self-manage
  • Collaborative, enjoys working with teams or independently
  • Strong communicator: ability to explain technical issues to team and enjoys sharing knowledge
  • Is open to feedback, seeks additional information and clarification and acts upon recommendations contributing to individual and organizational success
  • Embraces change and looks for opportunities for continuous improvement personally and for the organization
  • Committed to learning; stays informed on best practices, new tools and technology in digital design.

If you would like to apply for this role, please send a cover letter and a current resume listing your qualifications and experience to FoundationHR@sunnybrook.ca by end of business on June 3, 2021.

Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.

Sunnybrook Foundation is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.

Please be advised that in order to be eligible for employment at Sunnybrook, all new hires must have received at least one dose of a COVID-19 vaccine approved by Health Canada prior to start date (e.g. one dose of a two-dose vaccine series, or one dose of a single dose vaccine series). Medical exemptions or any other kind of requested exemption based upon the Hospital’s obligations pursuant to the Ontario Human Rights Code will be considered on a case-by-case basis.

Digital Fundraising Coordinator- Community Giving- Full Time (001)


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