Company: Greystar
Location: Orlando, FL
Expected salary:
Job date: Fri, 18 Jul 2025 22:59:56 GMT
Job description:
Job Description: Community Marketing Manager
Essential Responsibilities:
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Revenue and Occupancy Goals: Drive the achievement of the community’s revenue and occupancy targets by implementing strategic marketing initiatives that align with overall objectives.
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Marketing Plans Development: Lead the creation, implementation, and continual revision of both short-term and long-term marketing plans to enhance market presence and sustain high occupancy rates.
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Market Analysis: Conduct thorough market analysis to identify trends, competitor activities, and opportunities for growth, ensuring our strategies remain competitive and effective.
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Community Engagement: Foster relationships within the community through networking, outreach, and promotional activities to increase awareness and attract prospective residents.
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Performance Metrics: Monitor and analyze the effectiveness of marketing strategies through key performance indicators, making data-driven adjustments to achieve desired results.
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Team Collaboration: Collaborate with cross-functional teams, including sales, operations, and events, to ensure marketing strategies are aligned and support overall community goals.
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Budget Management: Oversee and manage the marketing budget, ensuring resources are allocated effectively to maximize return on investment.
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Creative Content Development: Create engaging and compelling marketing materials, including social media posts, newsletters, and promotional flyers, to communicate the community’s unique offerings.
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Reporting: Prepare regular reports on marketing activities and outcomes, providing insights and recommendations for improvement to senior leadership.
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Brand Enhancement: Uphold and enhance the community’s brand image, ensuring consistency across all marketing channels and touchpoints.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- Proven experience in marketing, preferably in a community or residential setting.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal abilities.
- Proficiency in digital marketing tools and social media platforms.
- Ability to work effectively in a team-oriented environment.
Join us in this dynamic role where your marketing expertise will play a crucial part in shaping the success and vibrancy of our community!
