***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/
About Core Online Marketing
Core Online Marketing helps small and mid-sized businesses grow through the strategic use of online marketing. Core acts as the outsourced online marketing team for a number of small and mid-sized businesses.
Core develops online marketing plans, builds online marketing infrastructures (web sites, social networks, analytics, email distribution systems, etc.) and provides on-going execution support for all online marketing activities (lead generation, optimization, content development and distribution, social media management, email marketing, marketing automation, etc.).
About the Online Marketing Analyst Role
This is the ideal role for a recent college or university graduate with an analytical mind and a marketing degree who is driven by results. If you’re naturally technical, love working with data, thrive on problem-solving, and have a strong desire to pursue a career in marketing analysis, then this job is for you.
Reporting to the Manager of Analytics & Technology, The Junior Online Marketing Analyst is responsible for monitoring online marketing performance and ensuring all data collected is accurate. These activities include: keyword research, search engine optimization, paid search management, data collection setup, monitoring dashboards, and ongoing reporting.
Training for this role will be provided. However, proven analytical, research and organizational skills are prerequisites for this position.
This is a full-time position with benefits.
JOB RESPONSIBILITIES
ONGOING MONITORING & ANALYSIS
- Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards.
- Interpret results from client dashboards, work with the Core team and other third parties to implement and adjust tactics to improve results.
- Ensure data from all sources is accurate and being captured appropriately.
RESEARCH
- Regularly perform thorough keyword research to guide content, email, and social teams.
- Develop competitive keyword analysis to identify competitor online presence on a client by client basis.
- Identify and communicate new opportunities and developments in online search.
SEARCH ENGINE OPTIMIZATION
- Develop keyword maps to guide SEO efforts.
- Collaborate with the Core team to execute updates to on-page SEO elements.
TRACKING SETUP
- Setup data collection tools such as Google Analytics, Tag Manager, Optimize, and other conversion tracking scripts on client websites.
- Add target keywords and keep SEO tracking tools up-to-date.
PAID SEARCH MANAGEMENT
- Setup and make updates to paid campaigns using Google Ads and Google Ads Editor as per the direction from the Core team.
REQUIRED ATTRIBUTES AND SKILLS (MUST HAVE)
- Mathematical Skills to work with large amounts of data from various sources.
- Analytical Skills to interpret data and present recommendations.
- Research Skills to uncover new resources and opportunities.
- Open to receiving feedback from all team members.
- Can provide feedback to others in a constructive manner.
- Understanding of current trends that impact online search and online marketing.
THE FOLLOWING WOULD BE CONSIDERED AN ADVANTAGE BUT NOT REQUIRED:
- Up to date Google Analytics and AdWords Certifications.
- Search Engine Optimization Principles.
- Paid Search Management Experience.
- Social Media Advertising Experience.
- Google Analytics, Tag Manager, and Webmaster Tools Experience
- Technical experience with websites (WordPress), Email, hosting, and server management.
***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/
Job Types: Full-time, Permanent
Schedule:
COVID-19 considerations:
This role will be virtual.
Work remotely:
