Managing Director, Global Digital Marketing

Job title: Managing Director, Global Digital Marketing

Company: KPMG

Job description: Job Description:

Overview

You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do.

With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. Let’s do this.

About KPMG International

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. We operate in 146 countries and territories and in FY20 had close to 227,000 people working in member firms around the world with FY20 revenue at more than US$29.22B.

KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms.

As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.

You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm.

And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.

Role Summary

This role is accountable for leading the strategic development, management and implementation of KPMG International’s Digital and Marketing Technology. It is a senior level role requiring a seasoned technology professional with an ability to influence at the executive level. This role is responsible to lead and grow a technology Centre of Excellence within the KPMG global network to deliver front-office transformation technology solutions. All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional leadership, communication and influencing skills.
What you will do

Key Accountabilities

Strategy and Governance

  • Develop high impact strategies in partnership with Marketing Heads, the CIO office, strategy leads and other senior key stakeholders. Consult and work with the Heads of Digitals and CMOs across key markets, to develop organizational capabilities and competence in digital channels and technologies, and that reflect and respond to the overall needs of the business and our audiences
  • Chair internal governance discussions, which include participation from senior executive leadership from around the world, to ensure strategic alignment to deliver globally consistent digital customer experience
  • Monitor progress against strategic plans to ensure achievement of strategic goals and ROI
  • Drive the communication of the strategy throughout the organization and beyond in partnership with the executive team and the Steering Committee

Developing, Growing and Maintaining the Global Home.KPMG Ecosystem

  • The Home.KPMG ecosystem is one of the largest and most sophisticated marketing technology platforms at a global scale.
  • Oversee the technical development roadmap for the global platform, including the end-to-end lifecycle from business requirements documentation through to UAT, release management and user adoption and training
  • Identifying and integrating relevant technologies to deliver positive site visitor experience and effective business strategies
  • Play a lead role, working with the global marketing teams to ensure that digital best practice is embedded in all our relevant marketing campaigns
  • Develop robust web analytics and campaign analysis with recommendations for improvements
  • Oversee the centralized content publishing approach for kpmg.com/global

Leadership and Talent Management

  • Develop and maintain a high performing team focused on execution, transformation, collaboration, transparency, accountability and innovative thinking
  • Attract, develop and retain top strategy talent ensuring appropriate resourcing levels and structure to deliver strategy and meet business objectives
  • Responsible for providing leadership and managerial direction to the Global Digital Marketing team. This includes responsibility for objectives setting, performance management, informal and formal coaching, professional and career development
  • Inspire and lead the offshore resources and ensure a flawless operation across geographies

Internal ‘Network’ Management and Internal Communications

  • Develop a robust internal communications plan to ensure effective engagement with different audiences including the Heads of Marketing and the country based Digital Marketing leaders to ensure they are aware and engaged in all developments/program activities
  • To be a role model for KPMG’s global digital community, liaising and communicating with national and global groups as required

Budget Management

  • Responsible for the effective use of a multimillion dollar budget and report/demonstrate value and ROI
  • Work with procurement, and other internal stakeholders, on vendor contract pricing negotiations
  • Ensure technical development projects are delivered on time and on budget
  • Work with Finance to produce regular reporting to the Global CMO

What you bring to the role

Experience and Knowledge

  • Ability to collaborate with senior executives (CIO, CMO, Heads of Market, GMT leaders) within a highly matrixed organization and delivering high profile programs. Working closely with leadership on strategy development, governance, budget and performance reviews is essential
  • Experience in acting as the senior liaison between business stakeholders and technical teams with a strong ability to understand, translate business requirements to technical product development and ensure delivery of development projects on time and to budget
  • Expertise in leading RFPs, contracts negotiation, and vendor relationship management with sophisticated third party organizations
  • Demonstrable success in developing and implementing complex, international digital marketing and change management programs in a professional services environment. Leadership skills and talent management, including experience of organizational design and leading multidisciplinary teams across geographies
  • Comprehensive knowledge of digital marketing, social media and mobile marketing
  • Strong influencing and communication skills to act professionally and persuasively when collaborating with stakeholders
  • A strategic and lateral thinker with deep commercial awareness
  • Ability to work flexible hours as required – connecting and collaborating with colleagues in different time zones and cultures. A global mindset and willingness to travel internationally if needed

Technical Skills, Abilities and Qualifications

  • Bachelor’s degree in computer science, software engineering or related field of study. An MBA would be an asset
  • At least 15 years of experience in digital and technology fields (minimum seven years at a senior level) and demonstrable success in the formulation and implementation of strategic plans ideally for professional services
  • More than 6 years of a proven track record in digital and technology leadership
  • Strong business acumen and highly developed communication and relationship skills
  • Project management and negotiation skills

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG is committed to the health and safety of our people, clients and communities. With this commitment in mind, KPMG complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including a COVID-19 Vaccination Policy. KPMG’s COVID 19 Vaccination Policy requires all employees to be fully vaccinated if they wish to or are required to attend a KPMG office and/or other congregate settings in the course of their duties (such as client sites or third-party venues).

As this role requires occasional or consistent attendance at a KPMG office and/or congregate setting, the successful candidate must be fully vaccinated (i.e. have received all doses that are recommended by Health Canada, including any boosters) and must provide KPMG with proof of vaccination. KPMG will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment.

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

For general recruitment-related inquiries, please contact the HR Delivery Centre at .

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at or phone: 416-777-8002 or toll free 1-888-466-4778.

Expected salary:

Location: Toronto, ON

Job date: Sun, 28 Nov 2021 04:31:51 GMT

Apply for the job now!

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Marketing Campaign Manager, Ecosystems & Alliances – 1 yr contract

Job title: Marketing Campaign Manager, Ecosystems & Alliances – 1 yr contract

Company: Deloitte

Job description: Job Type: Temporary Contract
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto; Montreal; Ottawa; Saint John; Vancouver; Victoria; Windsor

Our Purpose

At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.

By living our Purpose, we will make an impact that matters.

Be encouraged to deepen your technical skills…whatever those may be.
Be empowered to lead and have impact with clients, our communities and in the office.
Be expected to share your ideas and to make them a reality.

Do you have a passion for marketing? Are you driven to make smart marketing decisions that impact growth, enhance market positioning, and account and relationship focused in your approach? Here’s an exciting opportunity to flex your strategic muscle supporting Deloitte’s Ecosystems & Alliances business strategy which collaborates with some of the world’s leading technology providers to address business challenges and meet new market needs.

What will your typical day look like?

As a Marketing Campaign Manager, Ecosystems & Alliances, you will be part of an overall internal marketing agency and an integral member of a high performing team, responsible for developing the strategy and leading the execution of strategic marketing initiatives. You will have oversight for the project management and execution of business driven marketing campaigns on time, on schedule and on budget; working in close collaboration with our studio agency teams and internal stakeholders to deliver world-class campaigns to the client/business. You will collaborate closely with the Senior Marketing and Business Leaders for Ecosystems & Alliances, who are responsible for setting the strategic marketing and communications strategy and marketing plans.

  • Support delivery of effective marketing programs and collaborating with Canadian and global counterparts which build pipeline and eminence for alliance programs and drive business growth for Deloitte’s Alliances go to market initiatives
  • Work closely with Ecosystems & Alliance Senior Marketing and Business leaders to develop and execute annual and quarterly marketing plans to meet business goals and work closely with leadership and cross-functional teams to execute agile plans and support tracking of marketing budgets aligned to alliance strategy.
  • Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports
  • Create and leverage strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offering, solutions and successes across the broader organization and in the marketplace
  • Produce deliverables with a cross-function internal agency including, thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
  • Collaborate with key relationship managers, alliance, and sales teams to develop integrated alliance marketing campaigns
  • Maintain processes to ensure consistently high quality of marketing deliverables, coordinating internal service providers and external vendors supporting projects as required

About the team

Deloitte’s in-house marketing agency is seeking a 1-year secondment role for a Campaign Manager. As a Campaign Manager, you will be part of an overall internal marketing agency and an integral member of a high performing team, responsible for developing the strategy and leading the execution of strategic marketing initiatives. Why Deloitte? Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. The team consists of passionate individuals seeking ways to bring data into daily business conversations. The team’s purpose is to put data and insight at the forefront of Marketing conversations. Reporting to the Senior Manager, Ecosystems & Alliances, the manager is self-motivated, energetic, driven for success, methodical, process and detail oriented. The manager will be expected to work closely with many across the agency: senior marketing advisors, campaign leads, studio team leads, resource managers and operations leads as well as SMEs in IT, Finance and Privacy.

Enough about us, let’s talk about you

You are someone with:

  • Bachelor’s degree in marketing or related field
  • 5+ years of enterprise B2B marketing experience in professional services
  • Experience in creating demand generation programs and digital marketing strategies
  • Strong performance in developing, managing and executing multichannel marketing programs, with a collaborative mindset, to consistently deliver high quality results
  • Experience in developing digital advertising, branding and social media to support event marketing activations
  • Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients and alliance partners
  • High proficiency with MS Excel, Word, and PowerPoint
  • Up to 30% travel required

Our shared values

While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.

They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.

Every day, we live our Purpose through the following five shared values:

  • Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.
  • Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.
  • Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.
  • Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.
  • Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.

The next step is yours

Sound like The One Firm. For You?

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .

We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Sat, 27 Nov 2021 23:37:52 GMT

Apply for the job now!