Job title: Digital Marketing Specialist
Company: VPI Working Solutions
Job description: Manage email campaigns and develop strategies and plans to drive sales, increase web traffic, and grow email subscribers and engagement
Identify opportunities to continuously improve company websites
Plan a key role in the development of, elmspa and social media strategy and content development
Manage the Loyalty Programs and lead initiatives to increase retention and grow membership
Email Marketing (40%)
In tandem with content writers, designers, and product managers, create and schedule emails on a weekly basis following the internal editorial calendar.
Contribute to the growth, enhancement, and protection of our databases.
Troubleshoot technical issues around email design, testing and deployment, list segmentation and other issues that may arise.
Perform data entry/import and maintenance of lists, to ensure the accuracy of email lists for each business.
Research and initiate CRM integration opportunities to create new advanced email capabilities.
Optimize email audiences through strategic segmentation.
Provide recommendations on how to better achieve results across the email execution process.
Measure and analyze campaign results (A/B testing, CTR, Open Rate, Opt-Out Conversions).
Develop annual email marketing calendar informed by editorial and promotional calendars.
Increase subscriber growth by identifying opportunities for email capture across all customer touch points, and monitor growth.
Job Requirements: A minimum of 2+ years of experience in Digital Marketing with a focus on email marketing, SEM and paid social.
A highly organized individual who is detail oriented and customer focused
A certificate from an accredited Digital Marketing program (Brainstation, Red Academy, Chang School, University of Toronto School of Continuing Studies etc.) is an asset.
Proven record running successful email marketing, SEM & paid social campaigns.
High level of proficiency using MailChimp, Google Adwords & Analytics, WordPress, Facebook Business Manager, Instagram, Pinterest and LinkedIn Ad Manager.
Understands the regulatory environment for email including GDPR, CAN-SPAM, and CASL.
Strong knowledge of Microsoft PowerPoint, Excel and Word.
Good knowledge of CMS tools and Google Analytics
Use of design software is a plus
Strong communication skills both oral and written including excellent grammar skills
Must be able to work flexible hours and accommodate last-minute requests
Solid organizational, planning and project management skills
Independent worker, strong customer focus, team player, highly developed interpersonal communication skills
Ability to work effectively within fast-paced environments; Highly proactive and motivated to succeed
Excellent written and verbal communication skills.
Works well under pressure and meets tight deadlines.
Highly computer literate with capability in email, MS Office and related business and communication tools.
Content writing experience for all media platforms.
Proven social media and networking expertise.
Strategic and creative mindset.
Meticulous attention to detail.
Expected salary:
Location: Toronto, ON
Job date: Sun, 27 Feb 2022 03:24:46 GMT
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