Job title: Digital Marketing Specialist (Remote)
Company: FreshBooks
Job description: Digital Media Specialist
About FreshBooks
FreshBooks has a big vision. We launched in 2003 but we’re just getting started and there’s a lot left to do. We’re a high performing team working towards a common goal: building a kick-ass online accounting application to help small businesses better manage their finances. Known for extraordinary customer service and based in Toronto, Canada, FreshBooks serves paying customers in over 120 countries.
The Opportunity
FreshBooks is looking for a Digital Marketing Specialist (Paid Social & Programmatic Media) that will help drive customer and ROI growth for the company. Reporting to the Manager, Digital Marketing, this is a hands-on role that requires experience working with a variety of Paid Social and Programmatic platforms, including Facebook, Instagram, Google Ads (YouTube), DV360, Twitter, TikTok, Linkedin, and more.
What you’ll do:
Execution
- The Digital Media Specialist is responsible for day-to-day campaign management, optimizations, and campaign-level reporting for Programmatic and Paid Social channels.
- The incumbent will leverage a deep understanding of channel-specific best practices to drive performance across Paid Social and Programmatic channels.
- Responsible for campaign setup, trafficking, QA, pacing, and campaign-level optimizations.
- Develop and refine new customer acquisition tactics through testing and experimentation.
- Evaluate the effectiveness of different bidding strategies and campaign objectives.
- Monitor media budgets to ensure campaigns are pacing to reach investment and performance targets.
- Coordinate with vendors, suppliers, and agencies (as required).
Reporting and Optimization
- Provide regular campaign/channel level performance recaps, identify areas where there is room for improvement, and provide Channel Manager with clear recommendations.
- Collect, analyze, and leverage data from multiple sources to drive recommendations and optimizations to enhance Paid media performance.
- Ensure accurate tracking and reporting across channels, including management of pixel implementation and UTMs.
- Implement daily, weekly and monthly optimizations including evaluation of ad copy, creative, ad formats, and ad groups, and campaign structure.
Strategic Support
- The Digital Marketing Specialist will support the Channel Manager in the development of strategies aimed at reaching Small Business Owners at scale.
- Work closely with Channel Manager to develop tactics, plans, and tools that help achieve FreshBooks’ business goals.
- Provide Channel Manager with feedback on Channel and Campaign performance.
We think you’ll be an amazing fit for this position if you have:
- 2-4 years managing Paid Social and Programmatic campaigns in an in-house or agency role
- A strong grasp of Paid Media best practices, including Facebook, Google Ads (YouTube), DV360, TikTok, Twitter, and Linkedin
- Experience tracking and measuring results using Google Analytics (or a comparable web analytics platform)
- Sound understanding of Social and Programmatic KPIs
- Excellent multitasking skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- A passion for keeping up to date with the latest developments in your field.
- Experience at a startup, SaaS company, or in B2B online acquisition
- Bilingualism
What You’ll Love About Working Here:
- Three-week onboarding that brings you up to speed on our brand, product, and most importantly, our customers. It’s an awesome opportunity to dive in and understand what we’re all about and build your network within the company. Plus, there are prizes!
- Our ever-expanding, global team cares about making accounting incredibly easy for business owners around the world.
- Amazing growth and mentorship opportunities from a team with a laser-focused mission of shipping extraordinary experiences.
- Collaborative remote or hybrid model with a global team
- A work/life balance you can brag to your friends about:
- Two weeks parental paid leave and paid leave top-up
- Health & dental coverage tailored to your local office
- Generous time off – including vacation, volunteer, and innovation days
- Health and Wellness credits
- Learning and development opportunities that are both in-house and external
- Retirement savings programs matched to your local office
- Stock options for all full-time employees
- And finally, we have fun at work…Want to start a chess team? Awesome. Want to host a homemade-ice-cream-making Zoom night? Whatever your passion is, bring it to FreshBooks, tell others about it, and enjoy what you do every day.
Why Join Us?
We’re an ambitious bunch, with our eyes laser-focused on shipping extraordinary experiences to small business owners. You’ll be surrounded by talented team members who share a common vision for what an amazing software company could be, and have the opportunity to help shape how we build a world-class software start-up right here in downtown Toronto.
Apply now!
Have we got your attention? Submit your application today. A member of our recruitment team will be in touch with you shortly!
FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or
Expected salary:
Location: Toronto, ON
Job date: Fri, 04 Mar 2022 06:05:36 GMT
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