Job title: Digital Marketing Associate – Kids Can Press
Company: Corus Entertainment
Job description: Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.
Digital Marketing Associate
Division: Content
Work Status: Full-Time
Location: Toronto, ON. Option for combination of onsite and remote/work from home.
About the Role:
Reporting to the Sales and Marketing Director, you will be responsible for creating and executing digital marketing plans for all Kids Can Press titles, brands and related initiatives. This role will be instrumental in building multi-platform integrated marketing programs to drive awareness of and engagement with our books and creators.
You’ll be working on things like:
- Developing and implementing digital marketing plans, working with appropriate internal and external stakeholders to ensure plans support the sales efforts of the company
- Collaborating with Sales and Marketing teams on integrated go-to-market plans for all titles and franchises
- Executing social media campaigns including generating, editing, publishing and sharing daily content (ex., original text, images, videos)
- Leading social media engagement to build meaningful connections with our customers, influencers and creators
- Participating in external-partner meetings, including Facebook, Twitter, Instagram, TikTok, Pinterest and other social platforms, to keep up to date with the latest developments
- Writing creative briefs, and managing the delivery and production of digital assets
- Developing and maintaining content calendars
- Overseeing execution of social and/or digital freelance initiatives
- Liaising with Corus IT to ensure cyber security best practices are followed across platforms
- Executing organic newsletter campaigns and paid eblast programs
- Developing and implementing search-engine marketing plans to increase discoverability across titles
- Planning and executing digital advertising campaigns while working closely with Sales and Marketing teams
- Leveraging Corus Media digital opportunities to promote Kids Can Press books
- Monitoring effective benchmarks to measure campaign impact, and analyzing and reporting on results
- Educating key stakeholders on social and digital best practices, specs and other considerations, as needed
If you have the following…we want to hear from you!
- A minimum of 3-5 years’ experience running digital marketing campaigns with an understanding of key digital success metrics
- Proven track record of developing and implementing successful digital marketing campaigns
- Proficiency with SEM, social media, email marketing and digital advertising
- In-depth knowledge of key platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and Pinterest, including social media management tools
- Analytical skills and experience measuring and reporting on campaign performance
- Knowledge about the latest industry social trends, algorithm changes, best practices, security protocols and consumer behaviour
- Creative thinker with copywriting and content creation experience
- Ability to work cooperatively and collaboratively across teams and with external stakeholders
- Excellent project management, prioritization and planning skills
- Media industry experience an asset
Why Corus?
Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
We have a passionate drive to connect with the world around us: to express, to share, to be part of people’s lives. Walk around our offices, our stations, our studios across the country and you’ll feel it. You’ll see it in action.
You’ll see it in the open communication and the approachability of our people. You’ll see it in our care for quality work and the interest in new, creative solutions. You’ll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day – Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique – and amazing – place to work.
At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.
Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.
How to Apply
If you’re interested in this role, click ‘apply now’.
*No phone calls please. Only those selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Wed, 30 Mar 2022 23:58:58 GMT
Apply for the job now!
