Day: October 1, 2022

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. In our fiscal 2019-20 year alone, OLG delivered over $2.3 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Digital VIP Marketing Manager to support the development of the product vision and strategy with a focus on the growth of our portfolio via driving incremental registrations or extracting incremental value out of our existing players in alignment with the business strategy. In support of the defined Product Owner, the Digital VIP Marketing Manager is the key SME when it comes to all things related to marketing which includes offer, channel, segment, and experiential events strategy through to execution in support of the defined marketing goals within the product/lab. Through an agile team-based methodology, the role will be accountable for identification, evaluation, recommendation, and implementation of marketing initiatives that will increase loyalty, revenue and profitability and drive excellent customer experiences.

YOUR ROLE IN THE GAME

Reporting to the Sr Marketing Manager, you will be empowered to:

• Support and manage Marketing strategies, tactics, campaigns, services, and events associated with the effective promotion of consumer-facing online gaming services across all available distribution channels (including but not limited to online advertising, search engine optimization/search engine marketing, social media, owned site assets, CRM, experiential, promotions, public relations).
• Lead campaigns and events through planning, concept development, execution, optimization, and post analysis to ensure alignment with defined product / lab strategies and priorities
• Execute campaigns and events through player and promotional systems to ensure successful delivery of promotion / campaign objectives
• Lead development of creative to support key tactics via in house and/or external agency/agencies, while maintaining consistency across assets & brand strategy to ensure strong brand support.
• Work with Analytics team to develop or improve segmented customer strategies to retain and extract additional value from existing customers.
• Support the Product Owner in the preparation of forecasts and marketing budgets including the monitoring of expenditures vs budget.
• Monitor KPIs, verify against market trends, and suggest pivots to marketing tactics.

WHAT YOU NEED TO PLAY

Work Experience: Experience with digital marketing via direct-to-consumer channels (media, email, CRM, owned assets, social, etc.). Minimum three (3) years in marketing experience with a focus on direct-to-consumer lifecycle and/or loyalty marketing and /or managing agency partners through planning and on-site execution of event experiences. Experience in an agile team-based environment, with Product Owner (or similar) experience as an asset.

Education: Bachelor’s degree or equivalent (3-5 years) work experience.

Primary Knowledge In: Deep knowledge of marketing and experiential event strategies, tactics, and channel opportunities for relevant domains/products. Solid knowledge of industry trends, user demands, and pain points to be able to develop marketing strategy. Comfortable with technology/IT to be able to leverage tools to drive new promotional opportunities.

Critical Skills: Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story. Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations, and market research. Strong project manager and problem solver with ability to find solutions to drive progress, often with a high level of ambiguity. Proven ability to manage agency partners through planning and on-site execution of event experiences.

Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: do what’s right and operate with transparency and openness

Cross-Functional Relationships: The role works in close collaboration with Product/Lab teams across the Digital business unit to share marketing goals and strategies and leverage knowledge and skills across teams. The role collaborates with Marketing Content Communication in the development of agency briefs and throughout the creative process. Work with necessary stakeholders from across the business to ensure alignment on marketing campaigns / plans and events with legal, compliance, contact center, finance and technology. Manage and engage a wide array of vendors to accomplish marketing and product objectives (i.e., Experiential Companies, sponsorship and partnerships, game suppliers, Printers, Advertising and Media Agencies, Prize Fulfilment and Promotional Agencies).

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and remote work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including remote work.

Equity, diversity, and inclusion are essential elements of our culture, the cornerstone to our values of respect, integrity, stewardship, and excellence. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at

We look forward to hearing from you, interested applicants please apply online by October 14, 2022.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Fri, 30 Sep 2022 23:55:34 GMT

Apply for the job now!