Marketing Science Analyst

Job title: Marketing Science Analyst

Company: Critical Mass

Job description: As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how data and analytics can improve business outcomes for our clients. Of the five sub-disciplines of Marketing Science, you’ve got a basic understanding of least two-tracking and measurement, data visualization, testing and evaluation, data integration, or statistical modeling-but you understand how others fit into a project. And you’re looking to hone your craft in the areas you’re unfamiliar with too. You’ll gain key experience in Marketing Science sub-disciplines and project deliverables through close mentorship with your manager.

You will:

  • Support defining and completing analytics projects
  • Maintain a well-organized approach to a variety of project work.
  • Manage time efficiently to ensure accurate delivery.
  • Communicate properly between the Marketing Science team and other disciplines.
  • Approach analysis process logically to demonstrate how data lead to conclusions.
  • Drive collaboration within teams to provide support, share skills, and gain insight.

You have:

  • Exposure to paid or organic media such as social and programmatic is an asset
  • Knowledge about media tagging, tracking and data capture approach.
  • An understanding of the digital media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
  • An understanding of how paid digital advertising works alongside other channels, and experience analyzing it.
  • Intermediate to advanced use of Microsoft Excel for data analysis.
  • Experience with one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, Google DataStudio etc.)
  • An understanding of Python, R, SQL, or other business-relevant statistical programming languages.
  • A detail-oriented mindset with exceptional organization skills.
  • An understanding of statistical application for understanding outcomes
  • Strong time management skills to ensure accurate delivery.
  • Top notch communication and collaboration skills.
  • Detailed-oriented work style.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Logical approach to your work, where others can easily follow your conclusions to your evidence.
  • A drive to keep learning and offer your team support to grow and learn.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In effort to do so, we’d like to establish the ask that you plan to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationship.

Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .

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We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

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Expected salary:

Location: Toronto, ON

Job date: Sat, 12 Nov 2022 07:59:56 GMT

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Marketing and Creative Coordinator

Job title: Marketing and Creative Coordinator

Company: VPI Working Solutions

Job description: Position Summary
The Marketing and Creative Coordinator will be responsible for supporting the marketing team with the implementation of marketing and communications initiatives for us and our affiliate organizations.
The successful candidate will have excellent creative, graphic design and writing skills, as well as a working knowledge of digital marketing (CRM, ads, social media, email marketing and website management).
Position Responsibilities
Assist with design and production of departmental and affiliate advertising, DM campaigns, marketing collateral and signage.
Assist with the implementation of integrated multi-channel marketing and communication plans.
Facilitate marketing requirements of internal departments and affiliates.
Maintain brand guidelines and ensure adherence from all internal stakeholders and third-party organizations.
Develop and manage Marketing Critical Path.
Assist with design and production of all seasonal Program Guides, Annual Reports and other brochures.
Assist with in-house graphic design and print production support as needed (flyers, letterhead, templates, posters, signage).
Assist and provide support as needed with copywriting, public relations, digital marketing (enewsletters/eblasts, website updates, digital screens) and social media tasks.
Develop and oversee process to manage and track internal marketing requests and approvals.
Liaise with design and agency partners as well as printers and other suppliers.
Provide marketing collateral summaries for sponsor fulfillment reports.
Manage all third-party marketing requests and approvals.
Assist with grassroots and community outreach programs that align with programs/services and reach multiple targeted audiences.
Assist with marketing partner, arts partner and venue partner creative approvals.
Develop and manage marketing asset libraries (photo bank, printed archives, logo files)
Provide administrative and communications support to Director, Marketing and Communications as required.
Perform other duties as assigned.

Job Requirements: Qualifications Required:
Enrolled in 1st or 2nd year college Marketing, Digital Marketing, Communications, Journalism, Graphic Design or Fine Arts program OR
A university/college education or equivalent combination of education and professional marketing, fundraising or PR experience
One or more years of marketing, PR, fundraising or related experience – advertising production and experience working with agencies is considered an asset
Proficiency with MS Office and Adobe. Graphic design experience
with Adobe Creative Suite, Illustrator, Photoshop and/or InDesign preferred.
Working knowledge of digital platforms (Google Ads, WordPress, MailChimp/Constant Contact, Google Analytics and social media management and analytics tools).
Ability to take direction and conceptualize creative design incorporating brand
assets
Ability to organize time and resources with multiple priorities and deadlines
Excellent communication skills in English, both written and verbal, with high attention to detail
Knowledge of Italian language and/or Italian Canadian community, considered an asset
Must be able to work independently with minimal supervision
High energy, positive attitude, flexibility, teamwork, and high degree of initiative
Must be able to work occasional evenings and weekends

Expected salary:

Location: Toronto, ON

Job date: Sun, 13 Nov 2022 03:00:16 GMT

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Director of Marketing, Retail Business Unit

Job title: Director of Marketing, Retail Business Unit

Company: Four Seasons

Job description: Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 125 hotels and resorts and 47 private residences in 47 countries around the world and growing.

Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Four Seasons Global retail division is looking for a new leader to oversee both brand marketing and media strategy. This is a key leadership role for the company, and responsibilities include setting a high performing marketing strategy, increasing brand awareness, and finding innovative ways to engage the customer. Data driven and a creative storyteller, this individual will lead all aspects of the company’s marketing efforts: brand marketing, content management, digital & performance marketing, and oversee our world- class marketing agencies and PR firms.

This role reports to the SVP, Global Head of Retail and is dotted line to the VP, Global Head of Brand.

Key Activities

Develop and execute innovative brand marketing strategies

Oversee content, brand image, digital media, communications and PR for the retail division

Create and execute a multi-year brand marketing strategy across all marketing channels; Craft a cohesive marketing strategy that encompasses both paid and organic marketing

Adhere to a marketing budget defined by overall company objectives

Manage digital marketing agencies and public relations firms and be the voice of the retail line of business

Work with the leadership team to define customer acquisition and retention goals

Work closely with agency partners to set strategy, manage spend, and hit performance targets paid acquisition channels

Seek out holistic marketing opportunities that strengthen brand awareness and visibility

Oversee content and copywriting

Explore and evaluate new marketing channels including emerging social channels

Track the efficiency of new approaches and pivot quickly as needed

Key Requirements And Qualifications

Bachelor’s degree or equivalent experience

8-15 years of experience in brand marketing, strategy, and analytics with a history of success

Experience in digital acquisition through social media channels like FB and Google

Visionary leader with a high taste level and commitment to excellence

Storyteller with a creative spirit

Diligent work ethic, meticulous eye, and enthusiasm for brand marketing

Strong communication and elevated presentation skills

Digitally savvy with a keen understanding of the influencer marketing industry and various social channels

Forward thinking with an eye on future marketing trends and innovative strategies

Financially astute; able to oversee and manage P & L for the marketing department

Fluent in Excel, data analysis, and Google Analytics

The ability to work with urgency in a fast-paced environment, managing and prioritizing tasks simultaneously

All internal applications must be submitted and approved in Workday by November 29, 2022.

This role will be a Hybrid working model, which will require 2-3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

Expected salary:

Location: Toronto, ON

Job date: Fri, 18 Nov 2022 06:01:51 GMT

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Trade Marketing Manager (Revenue)

Job title: Trade Marketing Manager (Revenue)

Company: The Globe and Mail

Job description: COMPANY OVERVIEW:

The Globe and Mail is a national icon and Canada’s most recognized media brand.

We’re also an international award winner for data visualization, design, and creative storytelling. A digital innovator with a global client list for our in-house AI-powered optimization, prediction and automation platform. And a place where Canadians come for the best journalism in the country.

We aim to reflect Canada in the stories we tell and in our workforce. The Globe is a proud partner of Pride At Work, Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative. We understand our staff have lives outside of the office and offer flexible work arrangements and support programs. We also provide training and mentorships to staff to ensure you’re able to grow and challenge yourself and your abilities.

No matter what your role at The Globe, you’ll be part of an organization dedicated to making a difference to Canada.

POSITION OVERVIEW:

The Trade Marketing Manager works cross functionally across marketing, product and sales to develop, translate and execute marketing communications. Reporting to the Head of Trade Marketing, this position will champion the strategy and execution of email marketing, website experience and sales enablement.

You will be a great fit for the role if you:

  • Are a strong strategic, critical and creative thinker who is able to see beyond the ask and recommend the best solution to achieve the desired outcome
  • Are an integrated marketer who has paid, owned and earned experience, including social and digital but are ready to own excellence across email, website and sales enablement and related content
  • Are a storyteller who can weave simple, yet engaging messaging across different types of channels
  • Have a strong customer orientation, putting the customer at the centre of all marketing strategies and tactical experiences alike
  • Have the ability to manage many competing interests and prioritize those that align and deliver against annual goals and imperatives
  • Are a strong collaborator who can work with teams across all levels of the organization
  • Are a strong communicator both written and verbally who can clearly and concisely communicate ideas

RESPONSIBILITIES:

  • Contribute to trade strategy development by actively participating and providing insights into key customer growth areas and channel opportunities
  • Develop market facing product, category and sales messaging, channel plans and creative assets for key owned touchpoints (working with the product, category and research teams)
  • Own the email strategy and execution of all email communication and associated content from the Globe Media Group including: The Globe Media Group monthly newsletter (including associated blog content where relevant), product and category promotion and nurturing efforts (ClickDimensions and CRM systems experience is an asset)
  • Manage the messaging and look and feel of globelink.ca (the website for the trade audience) and associated content including page copy, imagery and media kits
  • Develop the messaging and production of sales enablement materials for both internal and external use including: Sales decks for virtual or in person meetings, case studies, video, etc.
  • Develop other annual and ad hoc material requirements including:

+ Annual refresh of media kits
+ Revenue Townhall presentations

QUALIFICATIONS:

  • Minimum of a bachelor’s degree in Communications, Marketing or Business
  • Minimum 6-8 years marketing/communications experience, particularly in B2B
  • Skilled business marketing generalist with the ability to move from strategic thinking to execution
  • Strong writing skills across variety of platforms including email, sales decks, media kits, website and any other customer facing marketing communications as required
  • An eye for design and ability to build client facing presentations
  • Excellent communication skills with ability to articulate messages across all levels of the organization including C-Suite and senior-level stakeholders
  • Ability to navigate a matrix organization and prioritize projects with competing asks and interests
  • Knowledge and understanding of the Canadian media landscape
  • Fueled by curiosity and taking initiative to identify opportunities to evolve and improve efforts and ways of working

SALARY: Commensurate with qualifications and experience.

VACCINATION POLICY:

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

Expected salary:

Location: Toronto, ON

Job date: Wed, 16 Nov 2022 23:36:50 GMT

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