Top Skills In-Demand on Linkedin by Job January 2020

10 Steps to boost your Linkedin profile in 2020

This list is the most frequent skill selection for job postings.
Period: Jan 1 to 15, 2020.
Country: Canada.
 
DIGITAL MARKETING

  1. Digital Marketing
  2. Web Analytics
  3. Search Engine Optimization (SEO)
  4. Ad Serving
  5. Google Ads
  6. Search Engine Marketing (SEM)
  7. Pardot
  8. Campaigns
  9. Digital Marketing Experience
  10. Marketing
  11. Marketing Campaigns
  12. Google Analytics
  13. Marketo
  14. Content Marketing
  15. Organization Skills
  16. Adobe Photoshop
  17. Data Analysis
  18. Analytical Skills
  19. New Business Development
  20. Digital Media

 
PROJECT MANAGEMENT

  1. Project Management
  2. Analytical Skills
  3. Management
  4. Advertising
  5. Advertising Campaigns
  6. Tenant Improvement
  7. Agile Methodologies
  8. Agile Project Management
  9. 360 Campaigns
  10. Product Vision
  11. Product Development
  12. Product Management
  13. RFP
  14. Account Management
  15. PSM
  16. B2B Marketing
  17. Strategy
  18. Budget Management
  19. Web Development
  20. Business Development

Top 10 job posting websites in Canada

Do you know the top 10 job posting websites in Canada?
I’m always helping some connections and friends to fits the best strategies to find your job in Canada.
I listed the top 10 job posting website/platforms to find jobs and companies.
You can find lots of positions. However, before starting to seek a job is to create a strategy and prepare yourself to stand out your skills and portfolio.

  1. Linkedin https://www.linkedin.com/

  2. Canada Job Bank https://www.jobbank.gc.ca/home

  3. WOW Jobs https://www.wowjobs.ca/

  4. Indeed Canada https://ca.indeed.com/

  5. Monster https://www.monster.ca/

  6. Toronto Jobs https://www.torontojobs.ca/

  7. Zip Recruiter https://www.ziprecruiter.com/c/Canada/Jobs

  8. Hot Jobs in Canada http://www.hotjobscanada.ca/

  9. Jobs.ca https://post.jobs.ca/

  10. Workopolis https://www.workopolis.com/en/

If you know more, don’t hesitate to share with us.
 
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How to make your LinkedIn profile effective

✅ How to make your LinkedIn profile effective.
So many classmates ask me this all the time and my tips are:
➡️ Completeness: If your content is not complete or you are missing information, you are at a disadvantage. So then, fill out all the information in your profile in an objective and relevant way.
➡️ Consistency: It means taking stock of your Linkedin profile and your professional profile. The message, posts, articles that you build as a professional should be the same as your profile to convey who you are.
➡️ Authenticity / personality: The platform is composed of people who are part of companies. So it is essential that you authentically show your information and produce your content with the maximum fidelity to your personality. As I mentioned, companies are made up of people who are interested in professionals who can demonstrate their personality.
➡️ Visual: Linkedin has several functions, including adding media such as links, videos, images to provide a friendlier view of the profile as well as providing additional information to the topic covered.
➡️ Up-to-date: Always update! Always be updating your information and producing content demonstrating your skills as well as your potential as a professional. Never let go of what you can do later!

12 Professionals to follow on Linkedin

Whom should I follow on Linkedin?

A close friend asked me this question and I decided to do my list.
What I can say is that we should always follow those professionals who are committed to creating the best content related to their interests.
I’ve always known that women have the most important role in society, it’s been on my mind since childhood.
With that, I’ve been learning a lot from women who make a difference on Linkedin. For you who are really committed to growing your career, I have listed some professionals who are making a difference in my journey.
I would say you must follow these women on Linkedin!
If you want to learn more about networking, marketing, LinkedIn, personal branding, retail, resume/cover letter, and business you should follow the profiles listed below.
Gabriela Castro https://www.linkedin.com/in/castrogabriela/
Jeniffer Cattalo https://www.linkedin.com/in/jcatallo/
Liz Ryan https://www.linkedin.com/in/lizryan
Laura Sturmer https://www.linkedin.com/in/laurasturmer/
Dr Natalia Wiechowski https://www.linkedin.com/in/nataliawiechowski/
Ana Lokotkova https://www.linkedin.com/in/alokotkova/
Shelly Elsliger https://www.linkedin.com/in/selsliger/
Laura Smith-Proulx https://www.linkedin.com/in/laurasmithproulx/
Kirsty Bonner https://www.linkedin.com/in/kirsty-bonner/
Ana Forlin https://www.linkedin.com/in/anaforlin/
Adrienne Tom https://www.linkedin.com/in/adriennetom
Shay Rowbottom https://www.linkedin.com/in/shayrowbottom/
Amanda Goodall https://www.linkedin.com/in/amandagoodall/
Share with your friend that wants to learn and grow his network on Linkedin. 😉
Follow me on Linkedin and stay tuned on my content. 😉

Linkedin Profile Best Practices

✅ Linkedin Profile Best Practices

I would say that these strategies worked for me and will work for you.
1️⃣ Professional photo: * Dressing professional and a plain background. You can get 21x profile more views and 36x more messages;
2️⃣ Up to date information * List your current position or your work field;
3️⃣ Engage title and relevant skills * List your main skills and engage skills in the title. Members with more than 5 skills receive 5x more messages by recruiters and have more than 75x more profiles views.
4️⃣ Location, location, location… * Most of the recruiters looking for potential candidates by location;
5️⃣ Summary * Summarise your experiences and goal. Tell who you are and the goals that you want to achieve.

TIP: Check if your skills match the strengths you want to be known for.

Don’t be shy and always add your personality!

What a Recruiter Would Recommend to a Job Seeker

What a Recruiter Would Recommend to a Job Seeker

Imagine you’re a high end professional that decides to move to another country to learn a new language and start your career again… This situation is faced by many immigrants in Canada who have immigrated for the College experience.
However, the first concern is – “how can I find a job?”. The market holds many sources for it but for a high-end professional, then Linkedin is so far the best way to get a chance to get hired in your field. But how can we make our profile stand out in the market? That’s the main goal for most of us and I got a great opportunity to interview a recruiter in Canada with more than 10 years of experience hiring people across Canada.
His name is Mr. James Machado who kindly shared with me some perspectives of job seekers and also provided points of view from recruiters. Something that I could say in advance is that I learned so much from Mr. Machado about how recruiters are facing some situations from job seekers. Let’s take a look at all the points of the interview and get to a conclusion.
1. As a recruiter, what do you look for in a candidate’s Linkedin profile?
“First thing is the experience and then other things. Depends on the market the candidate is looking for. So, target your profile for the market and the position you’re looking for and ensure that the work experience is related to the job position.”
2. When a candidate is from another country, what would you like to see in their Linkedin profile?
“It’s very important that they are looking for a specific job they target. Don’t do a “universal” resume like a generic CV. Make sure your CV appeals to that specific position and do it by bullet points.”
3. Is it important to show some numbers or achievements?
“Depends on the position and how you are going to sell yourself, but it’s very important! If you’re looking for an accounting position you should show some numbers to explain what you can do. If you’re an architect, show your projects. For a web designer, it’s very important to show one’s portfolio that has been developed.”
4. Is it important to match all skills to the position or can you choose a candidate with fewer skills?
“The skillset is very important and also the way that you show the skills. You can show your skills using KEYWORDS. If you have delivered exceptional customer service, customer service keyword must be there. If you work with a specific program as AUTOCAD, the keyword must be there as a keyword and also some projects as an example.”
5. About resume and cover letter, what can we do to make our profiles stand out to recruiters?
“As a recruiter, we look for someone very personalized. It means personalized yourself and experience to match that job and requirements for that job. If you are serious about your job search: First, you have to study that field; Second, you have to know what the company is looking for; Third, read the job requirements properly.”
6. As a recruiter, what kind of tips could you give?
“You should go back to the basics! First part: Be on time, be well presented to the interview, and make sure that your deadlines are met. Last part: Be charismatic, engage in the conversation, don’t be too long, get to the point, and wait for the right time to talk.”
Never give too much and never talk too much either, just give enough.

CONCLUSION

In my conclusion, the recruiters are looking for potential candidates with an attitude to develop themselves.

Recruiters looking for potential candidates that can develop themselves. What you’re looking for is that potential in yourself.

Thank you so much to Mr. James Machado and Surya Sveluchi for the support.