Company: Manulife
Location: Toronto, ON
Expected salary:
Job date: Sat, 15 Mar 2025 03:51:53 GMT
Job description: About UsJoin our dynamic Affinity Marketing Team at Manulife, where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental, Life, Travel and Mortgage insurance in partnership with our Affinity partners, advisors, agents, and brokers) tailored to the unique needs of our clients We are seeking a seasoned Marketing Manager to spearhead our acquisition and conversion strategies, driving significant growth and engagement across our customer base.Key ResponsibilitiesLead the development and execution of high-impact marketing strategies focused on customer acquisition and conversion.Oversee a team of marketing professionals, providing strategic direction, mentorship, and performance management.Conduct in-depth market research and competitive analysis to identify opportunities for market penetration and growth.Collaborate with senior leadership to align marketing initiatives with overall business objectives and goals.Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.Develop and implement advanced analytics and reporting mechanisms to track campaign performance and inform decision-making.Forge strong partnerships with external vendors, agencies, and affiliates to enhance marketing efforts.Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.Lead cross-functional teams to ensure cohesive execution of marketing strategies.Represent the marketing team in executive meetings, providing insights and strategic recommendations.Develop long-term marketing plans to support business growth and brand positioning.Monitor key performance indicators (KPIs) and adjust strategies as needed to achieve targets.Champion a data-driven approach to decision-making and marketing optimization.QualificationsBachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.Demonstrated success in leading and managing high-performing marketing teams.Advanced knowledge of digital marketing strategies and tools (e.g., SEO, SEM, social media, email marketing).Strong analytical skills and experience with advanced data analysis and reporting.Excellent leadership, communication, and interpersonal skills.Ability to think strategically and translate business objectives into actionable marketing plans.Experience with print and direct mail marketing strategies.French language skills are an asset.BenefitsCompetitive salary and executive-level bonuses.Comprehensive health, dental, and vision insurance.Generous retirement savings plan with company match.Opportunities for continuous professional development and executive training.A supportive and innovative corporate culture.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $86,250.00 CAD – $155,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
Manulife is looking for a Marketing Manager to lead their Affinity Marketing Team, dedicated to expanding their customer base and enhancing customer conversion rates. The manager will be responsible for developing and executing marketing strategies, overseeing a team of professionals, conducting market research, managing the marketing budget, and collaborating with senior leadership to align initiatives with business goals. The ideal candidate will have a Bachelor’s degree in Marketing or a related field, 10+ years of marketing experience in the insurance industry, strong analytical skills, and leadership qualities. Manulife offers competitive salary, health benefits, retirement savings plan, professional development opportunities, and a supportive corporate culture. They are committed to diversity and providing equal access to employment. The salary for the role is expected to be between $86,250.00 CAD – $155,250.00 CAD, with variations based on location and job-related factors. Benefits include health insurance, retirement plans, disability coverage, and paid time off. Contact Manulife for more information about specific benefits in your location.
Marketing Specialist – Acquisition/Conversion, Affinity Markets – Manulife – Toronto, ON
Company: Manulife
Location: Toronto, ON
Expected salary:
Job date: Sat, 22 Feb 2025 02:32:13 GMT
Job description: Join our dynamic Affinity Marketing Team at Manulife, where we are dedicated to where we are dedicated to expanding our customer base and enhancing customer conversion rates. We offer innovative insurance solutions (Health & Dental, Life, Travel and Mortgage insurance in partnership with our Affinity partners, advisors, agents, and brokers) tailored to the unique needs of our clients, and we are looking for a passionate Marketing Specialist to help drive our customer acquisition and conversion efforts.Key Responsibilities:
- Develop and execute targeted marketing campaigns to attract new customers and convert leads into policyholders.
- Analyze market trends and customer data to identify opportunities for growth and optimize marketing strategies.
- Collaborate with the creative team to develop compelling content and marketing materials.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Implement A/B testing to refine and enhance marketing tactics.
- Assist in the management of digital marketing channels, including email, social media, paid advertising, print, and direct mail.
- Work closely with the sales team to ensure alignment and support in lead generation and conversion efforts.
- Conduct competitive analysis to benchmark performance and identify areas for improvement.
- Support the development and maintenance of the marketing calendar to ensure timely execution of campaigns.
- Participate in brainstorming sessions to generate new ideas for customer acquisition and conversion.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in marketing, with a focus on acquisition and conversion.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent written and verbal communication skills.
- Experience with digital marketing platforms and tools (e.g., Adobe Analytics, CRM systems).
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of print and direct mail marketing strategies.
- French language skills are an asset.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Opportunities for professional development and growth.
- Collaborative and supportive team environment.
#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $61,350.00 CAD – $102,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
Manulife’s Affinity Marketing Team is seeking a Marketing Specialist to help expand the customer base and enhance conversion rates through targeted campaigns and data analysis. The ideal candidate will have a degree in Marketing or Business, 2+ years of marketing experience with a focus on acquisition and conversion, and proficiency in digital marketing platforms. Benefits include a competitive salary, health insurance, professional development opportunities, and a collaborative team environment. Manulife is committed to diversity and equal access to employment, offering accommodations as needed. The salary range for the position varies based on location and market conditions.
Associate Marketing Manager, Acquisition/Conversion Affinity Markets – Manulife – Toronto, ON
Company: Manulife
Location: Toronto, ON
Expected salary:
Job date: Thu, 28 Nov 2024 03:33:51 GMT
Job description: acquisition and conversion. Lead the planning and execution of multi-channel marketing campaigns, including digital, print…-solving abilities. Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing…
This content discusses the role of acquiring and converting customers through multi-channel marketing campaigns, including digital and print channels. The ideal candidate should have problem-solving skills and proficiency in digital marketing platforms and tools such as Google Analytics and CRM systems.