Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Sr. Digital Marketing Analyst is responsible for supporting Senior Marketing Leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growth. He/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for marketing. The Sr. Digital Marketing Analyst will be dedicated to a specific set of Academic Partners and will regularly interact with cross-functional teams and key stakeholders. The ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.

This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a Senior audience.

General Responsibilities

• Leverages existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed

• Review existing/ongoing marketing reporting (internal and external) ensuring consistent storytelling and proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring adoption across organization

• Conduct in depth ad hoc marketing analysis as identified by senior leadership

• Support media/cultivation testing operations as needed including test plan recommendations and integrated readouts

• Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling.

• Drive insights on audience segments to inform cross-channel targeting and improve marketing ROI

• Analyzes data at learner/program/vertical/partner level to drive insights impacting marketing strategies and effectiveness

• Effectively communicates complex ideas to internal and external clients, through compelling writing and verbal storytelling

• Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems

• Ensure that measurement datasets are complete, accurate and available to support decision making.

• Maintain marketing data sources, structures and infrastructure to supports marketing measurement and reporting.

• Ensure marketing analytics best practices are in place, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.

• Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data warehouse, BI, and account teams

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

• 4- year degree from an accredited institution in Marketing, Statistics or equivalent experience

• 3 – 5 years’ experience in Data Analysis, Statistics, and/or Data Visualization, using SQL and visualization tools platforms. Tableau or Datorama experience preferred

• Strong foundation in analytics and problem-solving skills

• Ability to clearly communicate with Senior Leadership through compelling PowerPoint presentations

• Experience working in a highly collaborative, fast-paced environment with changing priorities

• Experience in digital marketing focused on lead generation preferred

• Ability to successfully work with multiple stakeholders with varying needs and skillsets

Primary Location : US-AZ-Chandler

Other Locations : US-IL-Elk Grove Village, CA-ON-Toronto, US-FL-Orlando

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Job Posting : Sep 20, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2113505