Tag: AnalystSenior

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

Job Description

If you are passionate about emerging technology and delivering a superior customer experience, join the New Product and Digital Experience team as Marketing Analyst/Senior Marketing Analyst, Digital Customer Experience. In this role you will play a key part in the Digital Customer Experience team’s communication strategy, marketing execution and new customer engagement. You will also support managing mobile and web capabilities and feature launches.

• Serve as a product owner of the Amex App and American Express Online Services. Understand our baseline customer experience and touch points in-app and online.
• Develop and execute marketing programs across a variety of channels and segments. Innovate new customer treatments to show customers the value of our digital self-servicing capabilities.
• Act as a project manager for web/mobile feature launches and enhancements.
• Collaborate closely with multiple Central teams, Product teams, Legal and Compliance, and other internal/ external partners to drive results.
• Act as a subject matter expert for Amex digital programs, like Amex Offers and Mobile Messaging. Understand our marketing and capabilities best practices from Amex globally. Know our competitors and their digital offerings.
• Understand and analyze results. Leverage data to inform our communication strategy, product roadmaps and other business decisions.
• Effectively manage our marketing & promotion budget line

• Bachelor’s Degree in Marketing, Communications, or a related field
• 2+ years analytics and digital marketing experience
• A passion for marketing innovation, and a demonstrated ability to leverage customer insights into actionable marketing strategies
• Customer-centric mindset – craft initiatives, programs and campaigns that appeal to consumers, merchants and internal business partners
• Experience with advertising tools like ASA and UAC
• Superior attention to detail with a focus on quality
• The ability to effectively manage multiple projects and competing priorities
• Strong communication skills with an ability to articulate complex technology updates in business and customer-friendly way
• Proven ability to take initiative and champion a project from conception through implementation and evaluation.
• Excellent relationship-building skills. You have an ability to advocate for the needs of the local market to influence marketing or capability roadmaps
• A passion for emerging technologies, new web and mobile capabilities and digital trends

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person’s age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

In order to work in or visit any of our offices in Canada we require colleagues to be fully vaccinated against COVID-19.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Expected salary:

Location: Toronto, ON

Job date: Wed, 27 Apr 2022 22:37:20 GMT

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