You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Role summary:

As our Marketing Communications Copywriter, you will be responsible for building authentic conversations with engaging and innovative content across various digital and print platforms.

You are a solid copywriter, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you are obsessively compelled to drive online engagement.

The candidate is also someone who thrives in a fast-paced creative environment, is resilient, open to collaboration and is well versed in digital content marketing best practices.

Main accountabilities and responsibilities:

• Create written content that influences audiences across different media, including targeted email, web, social and video
• Execute promotional and business writing projects including editing and managing the approval process for print and digital tactics
• Effectively optimize email marketing performance and member email subscriptions through innovative nurturing and drip campaigns, A/B/n testing and sound analysis of user behaviors to increase conversions
• Identify new content opportunities, develop and source content, coordinate and align content calendar activities to deliver a cohesive and compelling story across all channels.
• Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences
• Monitor and deliver regularly scheduled marketing and communications vehicles
• Collaborate with creative and account teams through all stages of projects to ensure an effective, polished final product
• Champion advisor-oriented marketing approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives

Competencies and skills:

• Use excellent writing abilities and marketing experience to create and execute marketing programs as part of a collaborative team
• Able to understand advanced industry concepts and distill them in engaging and relatable content
• Show strong project management and organization skills
• Demonstrate creativity and solid understanding of marketing principles to create engaging copy that influences the audience
• Highly organized, with attention to detail and the ability to work on several projects simultaneously
• Lead and drive projects independently
• Ability to identify opportunities to link projects, initiatives or promotions together
• Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
• Excellent communication skills with an ability to build relationships with team members and business partners
• Exhibit strong leadership skills by driving for action, managing complexity and generating innovative solutions
• Ability to embrace change and adapt to constantly evolving business priorities

Required qualifications:

• Post-secondary education in marketing, journalism or communication-related field or relevant work experience
• Minimum 3-5 years’ experience in marketing promotions roles with writing and digital design experience
• Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
• Sound understanding of the principles of digital marketing compliance such as CASL and AODA

Assets:

• Experience managing and testing email marketing campaigns
• Understanding of agile work principles
• Bilingual (English/French)
• Previous experience working in financial services

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

47,400/47 400 – 77,600/77 600

Job Category:

Marketing

Posting End Date:

12/10/2021