Digital Optimization Analyst

newDigital Optimization AnalystCIBC3.8Toronto, ON
The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on…
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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What You’ll Be Doing

This role focuses on personalized solutions to create relevant, targeted experience for our clients as they engage with our websites and mobile apps – based on continuous experiments. The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights. As a subject matter expert, you will work in an agile environment with a cross-functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets. You’ll track your work after launch with an iterative test, learn and optimize approach and continue to bring forward emerging machine learning trends and recommended tactics.

How You’ll Succeed

  • Customer Centric – You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
  • Analytical Thinking – You are comfortable pulling analytics from data visualization platforms. You will be accountable for providing ongoing and final campaign test reports to key stakeholders, and maintaining a test library.
  • Technical Expertise: You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance.
  • Effective Problem Solver: You notice things that others don’t. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a cross functional team.

Who You Are

  • You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You can demonstrate experience in creating and implementing cross-channel optimization and personalization strategies. It’s an asset if you are experienced with Braze and the Adobe Marketing Cloud platforms.
  • Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
  • You embrace and champion change. You’ll continuously evolve your approaches as we learn from best practices and industry trends.
  • You give meaning to data. You enjoy investigating complex problems, and making sense of information. You’re confident in your ability to communicate detailed information in an actionable way.
  • Values matter to you . You bring your real self to work and you live our values – trust, teamwork, and accountability.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

  • Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
  • Connect : Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
  • Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning and comprehensive product training
  • Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-40 Dundas St. W., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills


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Digital Marketing Specialist

Digital Marketing SpecialistTeleperformance Canada3.5Greater Toronto Area, ON•Temporarily Remote$42,000 a yearResponsive employer
Base salary with the opportunity to earn bonuses based on performance.
We are looking for an experienced B2B sales professional, preferably with a background in…
20 days ago

What is the role?

As a Digital Marketing Specialist for Teleperformance, in partnership with the world’s largest online advertising platform, you will work with an existing list of small and medium businesses as well as advertising agencies currently utilizing online advertising and marketing services on our client’s proprietary platform.

This is an outbound sales role – the expectation is to be consistent in exceeding your quarterly sales targets through a high volume outbound cold calling into the B2B space. You will be responsible for obtaining information regarding the customers’ business and advertising goals tried in the past to capture and build market intelligence.

You will be responsible for speaking with decision makers over the phone & video conference to increase the value of their online advertisements through optimization; with an aim to increase customer investment and/or increase the length of time that an advertiser/customer will maintain their campaign. The assigned list of customers will be on a quarterly basis, with new accounts assigned on a rolling basis.

You will contact each Customer identified on the list to provide a strategic advertising consultation, and capture sales opportunities that include an advertising campaign relevant to client goals/needs. The requirement is to contact all customers provided on the list within 4 weeks of receiving the account list.

Who are we seeking?

  • We are looking for an experienced B2B sales professional, preferably with a background in digital advertising
  • Ability to build consultative relationships with C-level executives
  • The ideal candidate has a passion for sales, a razor-sharp attention to detail, an analytical mind, and the ability to execute and optimize multiple campaigns for multiple clients.
  • Comfortable with cold calling prospects and managing multiple clients
  • You will be provided an intensive 4 week training curriculum with support from our clients’ resources

Requirements:

  • Post-Secondary / University Degree or Diploma
  • Minimum 2 years experience in outbound B2B sales in a cold calling environment
  • Efficient in GSuite
  • Desire to work on a competitive, target-driven new business sales team
  • Highly disciplined, with excellent time management & organizational skills

What we offer

  • Base salary with the opportunity to earn bonuses based on performance
  • Excellent medical, dental and benefits plans
  • Internal career advancement opportunities with BOUNCE Teleperformance Career Plan
  • Several discounts used on various services
  • Paid Training
  • Fixed working hours, Mondays to Fridays 9 AM to 6 PM

Teleperformance welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you be invited to participate in the selection process we are committed to accommodating you to best meet your needs

Expected start date: 2021-08-16

Job Types: Full-time, Permanent

Salary: $42,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday
  • No weekends

Experience:

  • Outbound B2B sales: 2 years (required)
  • cold calling: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

CLICK TO APPLY