SFMC Product Lead – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:08:57 GMT

Job description:

Job Title: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Job Description:

We are seeking a highly skilled and strategic Salesforce Marketing Cloud (SFMC) Product Operations Lead to spearhead the management and enhancement of our end-to-end data operations within our technical environment. This role is pivotal in driving the efficiency and effectiveness of our marketing campaigns, ensuring optimal performance through robust data practices and innovative strategies.

Key Responsibilities:

  • Data Management: Oversee the end-to-end data operations within SFMC, including data integration, segmentation, and reporting to ensure data integrity and accessibility for marketing initiatives.

  • Campaign Optimization: Leverage analytics and insights to monitor and improve marketing campaign performance, making data-driven recommendations for enhancements and adjustments.

  • Technical Leadership: Collaborate with cross-functional teams, including IT and Marketing, to implement technical solutions that optimize SFMC capabilities and align with business objectives.

  • Stakeholder Collaboration: Engage with marketing stakeholders to understand their needs and translate them into actionable data strategies within the SFMC platform.

  • Best Practices Development: Establish and document best practices for data operations, ensuring compliance with industry standards and enhancing operational efficiencies.

  • Training and Support: Provide guidance and training to team members on SFMC tools and data management processes, fostering a culture of continuous learning and improvement.

Qualifications:

  • Proven experience with Salesforce Marketing Cloud, with a strong understanding of its features, capabilities, and data management practices.
  • Strong technical skills, including proficiency in SQL, data analysis, and reporting tools.
  • Excellent strategic thinking and problem-solving abilities, with a focus on data-driven decision-making.
  • Strong communication skills to effectively collaborate with stakeholders across various departments.
  • Experience in campaign management and performance analysis, preferably within a marketing context.

Join our dynamic team as the SFMC Product Operations Lead and play a key role in driving marketing success through innovative data management and operational excellence.

SFMC Product Lead – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:59:48 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Overview:
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Product Operations Lead to spearhead our end-to-end data operations within a dynamic technical environment. This strategic role is crucial for optimizing marketing campaign performance and enhancing the overall user experience within the Salesforce ecosystem.

Key Responsibilities:

  • Data Operations Management: Oversee and manage the complete data lifecycle, ensuring data integrity, accuracy, and availability for all marketing initiatives.
  • Campaign Optimization: Collaborate with marketing teams to develop and execute data-driven strategies that enhance campaign performance and improve ROI.
  • Technical Leadership: Provide high-level technical support and guidance on SFMC functionalities, troubleshooting issues, and implementing best practices.
  • Cross-functional Collaboration: Work closely with IT, analytics, and marketing teams to ensure seamless integration and functionality of SFMC within the broader marketing tech stack.
  • Performance Monitoring: Develop and implement KPIs and dashboards to track campaign performance, identify trends, and make data-informed recommendations for continuous improvements.
  • Training and Support: Mentor team members on SFMC tools and capabilities, fostering a culture of learning and innovation within the organization.
  • Strategic Planning: Contribute to the development of long-term strategies for marketing operations, aligning data management practices with business goals.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Information Technology, or a related field; Master’s degree preferred.
  • 5+ years of experience in marketing operations, with a strong focus on Salesforce Marketing Cloud.
  • Proficiency in data management, analytics, and campaign optimization strategies.
  • Technical expertise in Salesforce Marketing Cloud, including its data architecture, automation, and reporting capabilities.
  • Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
  • Strong communication skills, capable of collaborating with cross-functional teams and presenting ideas clearly.
  • Proven ability to manage multiple projects and adapt to a fast-paced, dynamic environment.

Why Join Us?
This is an exciting opportunity to play a pivotal role in shaping our marketing strategies through effective data operations. If you are passionate about leveraging technology to drive marketing success and thrive in a collaborative environment, we would love to hear from you!

SFMC Product Lead – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:43:10 GMT

Job description:

Job Title: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Job Description:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Product Operations Lead to oversee and optimize our end-to-end data operations within a dynamic technical environment. This pivotal role involves a blend of technical expertise and strategic insight, focusing on enhancing marketing campaign performance and aligning data operations with broader marketing objectives.

Key Responsibilities:

  • Data Operations Management: Develop, implement, and oversee data management processes to ensure accurate and timely data flow across various marketing platforms.
  • Optimization Strategies: Analyze campaign performance metrics to identify opportunities for optimization and implement strategic modifications to enhance effectiveness.
  • Collaboration: Work closely with marketing, technology, and analytics teams to ensure seamless integration of SFMC capabilities and alignment with overall marketing strategies.
  • Technical Oversight: Manage the configuration, deployment, and maintenance of SFMC tools and features, ensuring best practices are followed.
  • Documentation and Training: Create and maintain comprehensive documentation on data operations processes and provide training to team members to foster a strong understanding of SFMC functionalities.
  • Performance Monitoring: Regularly monitor and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations based on data analysis.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
  • Proven experience with Salesforce Marketing Cloud, including knowledge of its various features, tools, and integrations.
  • Strong analytical skills with the ability to interpret data and drive actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Detail-oriented with strong project management skills to handle multiple initiatives concurrently.

Join us in this exciting opportunity to lead and innovate within our marketing operations, driving impactful campaigns that resonate with our audience and enhance our overall success.

SFMC Product Lead – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:18:04 GMT

Job description:

Job Title: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Description:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Product Operations Lead to spearhead the management and enhancement of end-to-end data operations within our technical environment. This role is both technical and strategic, emphasizing the optimization of marketing campaign performance through effective data management and operational excellence.

Key Responsibilities:

  • Lead the operational processes for SFMC, ensuring seamless integration and functionality across platforms.
  • Collaborate with cross-functional teams to define, document, and implement best practices in data governance and marketing campaign execution.
  • Analyze campaign data and performance metrics to identify opportunities for improvement and drive strategic recommendations.
  • Develop and maintain robust reporting frameworks to track key performance indicators (KPIs) and ROI on campaigns.
  • Act as a subject matter expert on SFMC features and functionalities, providing training and support to team members as needed.
  • Stay updated on industry trends and SFMC updates, continuously identifying innovative ways to enhance our marketing initiatives.
  • Troubleshoot technical issues related to data operations, ensuring rapid resolution and minimal disruption to campaigns.

Qualifications:

  • Proven experience with Salesforce Marketing Cloud, particularly in data operations management.
  • Strong analytical skills with a data-driven mindset, capable of translating complex data into actionable insights.
  • Excellent project management capabilities, with a track record of handling multiple campaigns simultaneously.
  • Familiarity with marketing automation principles and best practices.
  • Exceptional communication skills, able to collaborate with both technical and non-technical stakeholders.
  • Detail-oriented, with strong problem-solving skills and the ability to adapt to rapidly changing environments.

Join our team and play a critical role in leveraging Salesforce Marketing Cloud to enhance our marketing strategies and drive business growth!

SFMC Product Lead – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 13 Aug 2025 22:14:03 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Position Overview:

We are seeking a highly skilled and strategic Salesforce Marketing Cloud (SFMC) Product Operations Lead to oversee and enhance the end-to-end data operations within our technical environment. This role is vital for optimizing marketing campaign performance and driving data-driven decision-making.

Key Responsibilities:

  • Strategic Oversight: Lead the strategic planning and execution of data operations processes to ensure seamless functionality and integration within the SFMC platform.
  • Data Management: Manage the flow of data across marketing initiatives, ensuring accuracy, reliability, and compliance with best practices.
  • Campaign Optimization: Analyze campaign performance metrics to identify trends, insights, and areas for improvement, enabling data-driven adjustments for enhanced effectiveness.
  • Technical Leadership: Collaborate with cross-functional teams to design and implement technical solutions that enhance the capabilities of the SFMC environment.
  • Stakeholder Collaboration: Work closely with marketing, analytics, and IT teams to align on objectives, share insights, and drive alignment across initiatives.
  • Process Improvement: Continually assess and refine operational processes to improve efficiency, scalability, and performance of SFMC data operations.
  • Training & Support: Provide training and support for team members on SFMC tools and best practices to elevate overall marketing effectiveness.

Qualifications:

  • Bachelor’s degree in Marketing, Data Analytics, Information Technology, or a related field.
  • Proven experience with Salesforce Marketing Cloud, particularly in a product operations or data management role.
  • Strong technical and analytical skills, with an emphasis on campaign performance optimization.
  • Excellent communication skills, capable of translating complex data insights for non-technical stakeholders.
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.

Why Join Us?

Be part of a leading organization that values innovation and data-driven strategies. As the SFMC Product Operations Lead, you will play a key role in shaping our marketing efforts and driving measurable results. If you are passionate about leveraging technology to enhance marketing performance, we encourage you to apply!

Feel free to customize any part based on your specific needs and the organization’s culture!

SFMC Product Lead – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Sat, 09 Aug 2025 22:41:20 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Product Operations Lead

Position Overview:
We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Product Operations Lead to drive the management and enhancement of our end-to-end data operations within a dynamic technical environment. This role combines technical expertise with strategic oversight, aimed at optimizing marketing campaign performance and delivering actionable insights.

Key Responsibilities:

  1. Data Management: Oversee the acquisition, integration, and management of data within the Salesforce Marketing Cloud, ensuring high data quality and compliance with relevant policies and standards.

  2. Campaign Optimization: Analyze marketing campaign performance data to identify trends, insights, and areas for improvement. Work collaboratively with marketing teams to adjust strategies and enhance overall effectiveness.

  3. Technical Implementation: Lead the technical implementation of SFMC features and functionalities, ensuring alignment with business goals and marketing objectives.

  4. Stakeholder Collaboration: Act as the primary liaison between marketing teams, technical teams, and external partners to facilitate effective communication and alignment on project deliverables.

  5. Process Improvement: Continuously assess and optimize internal processes to enhance efficiency and effectiveness in campaign execution and data management.

  6. Training & Support: Develop and deliver training sessions and documentation for team members to ensure effective use of SFMC tools and best practices.

  7. Performance Reporting: Design and implement reporting frameworks that provide meaningful insights into campaign performance and operational efficiency.

Qualifications:

  • Bachelor’s degree in Marketing, Data Science, Information Technology, or a related field.
  • Proven experience in Salesforce Marketing Cloud, particularly in operations and technical implementation.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Exceptional communication and collaboration skills to work effectively with cross-functional teams.
  • Knowledge of marketing principles and best practices, with a focus on digital marketing and campaign management.

What We Offer:

  • A dynamic and innovative work environment
  • Opportunities for professional development and career advancement
  • A competitive salary and benefits package

Join us as a Salesforce Marketing Cloud Product Operations Lead and play a critical role in driving our marketing success through data-driven strategies and technical expertise!

SFMC Consultant – Blend360 – Orlando, FL

Company: Blend360

Location: Orlando, FL

Expected salary: $65 per hour

Job date: Wed, 30 Jul 2025 22:19:40 GMT

Job description:

Job Description: Salesforce Marketing Cloud (SFMC) Operations Lead

Position Overview:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Operations Lead to join our dynamic team. In this crucial role, you will be responsible for managing and enhancing the end-to-end data operations within our technical environment. This position is both technical and strategic, aimed at optimizing marketing campaign performance through advanced analytics, data management, and innovative solutions.

Key Responsibilities:

  • Data Operations Management: Oversee the integration, processing, and management of data within the SFMC environment, ensuring accuracy, efficiency, and compliance with industry standards.

  • Campaign Optimization: Analyze campaign performance metrics and implement best practices to enhance overall effectiveness. Collaborate with marketing teams to design and execute data-driven strategies.

  • Technical Leadership: Act as the primary technical resource for SFMC, providing guidance and support to internal teams on data-related initiatives and troubleshooting technical issues.

  • Strategic Planning: Develop and implement strategic plans for leveraging SFMC capabilities, aligning data operations with business objectives and marketing goals.

  • Collaboration: Work with cross-functional teams, including marketing, IT, and analytics, to ensure cohesive data strategies and execution of marketing campaigns.

  • Continuous Improvement: Stay current with SFMC updates and industry trends, continuously seeking opportunities to optimize processes, improve performance, and drive innovation.

Qualifications:

  • Proven experience working with Salesforce Marketing Cloud or similar marketing automation platforms.
  • Strong technical understanding of data management and operations, including SQL, data modeling, and analytics.
  • Excellent problem-solving skills with a strategic mindset.
  • Exceptional communication and collaboration skills, with the ability to work effectively across teams.
  • Bachelor’s degree in Marketing, Information Technology, or a related field; advanced degree preferred.

Join us in this exciting opportunity to shape our marketing operations and drive impactful outcomes through your expertise in Salesforce Marketing Cloud. If you are passionate about data-driven marketing and possess the technical acumen to lead in this area, we would love to hear from you!

Senior Manager of Data Engineering – Snowflake Practice – Blend360 – Toronto, ON

Company: Blend360

Location: Toronto, ON

Expected salary:

Job date: Thu, 17 Jul 2025 22:50:14 GMT

Job description: Company DescriptionBLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence.Job DescriptionTHIS IS A CONTRACT TO HIRE OPPORTUNITY!We are seeking an experienced Senior Data Engineering Manager with strong expertise in Snowflake to lead our data engineering team. The ideal candidate will have a solid understanding of Snowflake architecture, design, implementation, and optimization to drive our data warehouse initiatives. The Data Engineering Manager will be responsible for overseeing the day-to-day operations of the team, managing and mentoring team members, and ensuring the successful delivery of data engineering projects.Responsibilities:Lead the data engineering team in the design, development, and maintenance of our Snowflake data warehouseCollaborate with cross-functional teams to identify data requirements and ensure the accuracy and completeness of data pipelinesDevelop and implement best practices for Snowflake architecture, data modeling, and ETL processesWork with data analysts and business stakeholders to understand their needs and translate them into technical requirementsManage the team’s resources, including hiring, training, and performance managementContinuously evaluate and improve our data engineering processes, tools, and technologiesEnsure compliance with data security and privacy regulationsQualificationsBachelor’s degree in Computer Science, Information Technology, or related fieldAt least 8 years of experience in data engineering, with a minimum of 2 years’ experience in Snowflake data platform and data warehouse4 years of Experience managing a team of data engineers.Strong knowledge of Snowflake architecture, design, and optimization techniquesExperience leading a team of data engineers and managing project timelinesAbility to work collaboratively with cross-functional teams and stakeholdersFamiliarity with cloud-based data platforms such as AWS, Azure, or Google Cloud.Proficient in SQL, Python, and other programming languages.Excellent communication skills, both written and verbalFamiliarity with data security and privacy regulations such as GDPR and CCPAPreferred qualifications:Master’s degree in Computer Science, Information Technology, or related fieldSnowflake Certification(s)Experience with cloud-based data warehousing solutions, such as AWS Redshift or Google BigQueryFamiliarity with agile development methodologiesExposure to Snowflake Cortex and IcebergAdditional InformationIf you meet the qualifications and are excited about the opportunity to lead our data engineering team, we encourage you to apply for this position. We offer a competitive salary, comprehensive benefits, and a collaborative work environment that values innovation and continuous learning.

Company Overview:
BLEND360 is a dynamic Data, Digital Marketing, and AI Solutions firm focused on achieving exceptional results for Fortune 500 clients. The company is expanding at the intersection of advanced analytics and digital marketing.

Job Opportunity:
BLEND360 is hiring a Senior Data Engineering Manager on a contract-to-hire basis. The candidate will lead the data engineering team, particularly with Snowflake, and will be responsible for the design, development, and maintenance of the Snowflake data warehouse.

Key Responsibilities:

  • Oversee the data engineering team’s daily operations.
  • Manage the development of data pipelines and ensure data accuracy.
  • Implement best practices for Snowflake architecture and ETL processes.
  • Collaborate with data analysts and stakeholders to gather requirements.
  • Conduct hiring, training, and performance management of team members.
  • Enhance data engineering processes and ensure compliance with security regulations.

Qualifications:

  • Bachelor’s degree in Computer Science or related field.
  • 8+ years in data engineering, with at least 2 years of Snowflake experience.
  • 4+ years in a managerial role.
  • Strong Snowflake knowledge and experience with SQL, Python.
  • Ability to work collaboratively within cross-functional teams.
  • Familiarity with data security regulations (GDPR, CCPA) is preferred.

Preferred:

  • Master’s degree in a related field and Snowflake Certification.
  • Experience with cloud data warehousing (AWS Redshift, Google BigQuery).
  • Exposure to agile methodologies and Snowflake Cortex/Iceberg.

Additional Information:
Qualified applicants will find a competitive salary, comprehensive benefits, and a supportive and innovative work environment.

MarTech Solutions Architect – Blend360 – Toronto, ON

Company: Blend360

Location: Toronto, ON

Expected salary:

Job date: Tue, 15 Jul 2025 22:06:38 GMT

Job description: Company DescriptionBLEND360 is a leading data science and marketing consultancy that helps companies unlock the power of data and technology to drive better outcomes. Our mission is to deliver exceptional value through a unique blend of analytics, technology, and human ingenuity.We’re seeking a MarTech Solutions Architect who thrives in fast-paced environments, understands the full marketing technology ecosystem, and can translate business goals into scalable technology solutions. If you’re a strategic thinker with deep technical chops across multiple platforms, we’d love to meet you.Job DescriptionAs a MarTech Solutions Architect, you will play a pivotal role in designing, implementing, and optimizing marketing technology solutions across client engagements. You’ll act as the bridge between marketing, data, and technology teams, and provide expert guidance on integrating, configuring, and leveraging a broad range of marketing platforms. You will be required to assess internal tools, data platforms, and software used by marketers and possess an understanding to execute, manage, and measure the usage of this ecosystem.Key Responsibilities:Lead the design and architecture of end-to-end MarTech solutions for client projects.Deep dives and in-depth understanding of the client ecosystem, data flow, tools at play, and available processes as it relates to use cases.Evaluate client needs and recommend best-fit technologies and integration strategies.Provide cross-platform expertise across platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze, Segment, Tealium, and others.Translate marketing strategies into functional technology requirements and solutions.Guide implementation teams and ensure technical solutions are aligned with business objectives.Collaborate with data science, analytics, and engineering teams to ensure seamless data flows and activation.Conduct MarTech audits and capability assessments to inform roadmaps and platform improvements.Stay current with industry trends and new technologies to continually enhance Blend360’s MarTech offerings.Present architectural solutions and roadmaps to stakeholders and executive teams.Design and maintain unified customer profiles across platforms and touchpointsLead schema design for customer data modelsQualifications5+ years of experience in marketing technology, digital architecture, or marketing operations.Proven experience across multiple MarTech platforms (e.g., Adobe, Salesforce, CDPs, CRMs, automation tools).Deep understanding of the MarTech and AdTech spaces and the data found within.Strong understanding of Identity Resolution (IDR), including deterministic and probabilistic matching, cross-device tracking, and the use of customer identifiers (e.g., email, MAID, cookie IDs, hashed PII) to create unified customer profiles across platforms and channels.Strong understanding of customer data platforms (CDPs), tag management, identity resolution, and cross-channel orchestration.Proficiency in systems integration, API management, and data workflows.Hands-on experience with marketing automation, campaign execution, and analytics tools.Ability to translate complex technical topics into business-friendly language.SQL proficiency; ability to query Snowflake, BigQuery, or similarExperience with CMPs (Consent Management Platforms)/ ability to design privacy-aware systems respecting opt-ins, consent flags, and regional legal frameworksFamiliarity with cloud platforms (AWS/GCP/Azure), especially services related to data and identity (e.g., AWS Cognito, GCP Identity Platform)Exceptional communication and stakeholder management skills.Experience working in a consulting, agency, or client-facing environment is a plus.Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field; relevant certifications are a bonus.

Company Overview:
BLEND360 is a data science and marketing consultancy focused on leveraging data and technology for improved business outcomes. The company aims to deliver value through a mix of analytics, technology, and human expertise.

Position Summary:
BLEND360 is searching for a MarTech Solutions Architect who excels in fast-paced settings and can navigate the marketing technology ecosystem to develop scalable solutions aligned with business goals.

Key Responsibilities:

  • Design and implement comprehensive MarTech solutions.
  • Understand client ecosystems, including tools and processes.
  • Recommend technologies and integration strategies based on client needs.
  • Collaborate across platforms like Adobe Experience Cloud and Salesforce Marketing Cloud.
  • Ensure alignment of technical solutions with business objectives.
  • Conduct MarTech audits and capability assessments.
  • Stay updated on industry trends to enhance solutions.
  • Present architectural solutions to stakeholders.
  • Design unified customer profiles and schema for customer data models.

Qualifications:

  • 5+ years in marketing technology, digital architecture, or marketing operations.
  • Experience with multiple MarTech platforms (e.g., Adobe, Salesforce).
  • Deep knowledge of data management and identity resolution.
  • Proficient in systems integration, API management, and marketing automation tools.
  • SQL skills; familiarity with data platforms like Snowflake or BigQuery.
  • Experience with consent management systems and cloud platforms (AWS/GCP/Azure).
  • Strong communication skills and experience in a consulting environment.
  • Bachelor’s degree in a relevant field; certifications are a plus.Company Overview:
    BLEND360 is a data science and marketing consultancy dedicated to maximizing business outcomes through data and technology, combining analytics, technology, and human expertise.

Position Summary:
The company seeks a MarTech Solutions Architect to design and implement scalable marketing technology solutions, aligning them with business objectives in a fast-paced environment.

Key Responsibilities:

  • Design end-to-end MarTech solutions for client projects.
  • Analyze client ecosystems, tools, and processes.
  • Recommend technology solutions and integration strategies.
  • Work across platforms like Adobe Experience Cloud and Salesforce Marketing Cloud.
  • Conduct audits and capability assessments of MarTech tools.
  • Stay abreast of industry trends for continuous improvement.
  • Present solutions to stakeholders and design unified customer profiles.

Qualifications:

  • 5+ years in marketing technology or digital architecture.
  • Proficiency with multiple MarTech platforms.
  • Strong understanding of data management and identity resolution.
  • Expertise in API management and marketing automation tools.
  • SQL proficiency and familiarity with data platforms.
  • Experience with consent management systems and cloud platforms.
  • Excellent communication skills and experience in consulting.
  • Bachelor’s degree in a related field; certifications are advantageous.

Marketing Manager- Cards Engagement – Blend360 – Toronto, ON

Company: Blend360

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Jun 2025 22:53:37 GMT

Job description: Company DescriptionBlend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visitWe are seeking a Marketing Manager- Cards Engagement to contribute to our next level of growth and expansion.The Details:

  • Location: Hybrid in Old Toronto (Onsite 3 days per week)
  • Duration: 12 months with potential for extension
  • Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, Paid Sick Time, and an incredibly supportive team cheering you on!

Job Description

  • Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
  • Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Supports marketing objectives to set and refine annual and quarterly marketing plans
  • Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs
  • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Leads and executes engagement strategies across the credit card portfolio, including new product launches, events, upgrades, card refreshes and integrating them within existing programs to promote a seamless client experience
  • Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
  • Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
  • Champions proper usage of the client’s brand in Canada, in full compliance with global brand guidelines and the bank’s visual identity continuum
  • Champions a high-performance environment and demonstrates a commitment to the client’s values: accountability, passion, integrity and respect. Delivers results in accordance to the client’s behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
  • Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
  • Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Qualifications

  • Exposure to the Agile methodology
  • Expertise in driving performance growth across multiple dimensions and KPIs
  • Deep knowledge of the product analytics and marketing tech stack
  • Authentic, decisive, resilient, highly collaborative, and results-oriented
  • 4+ YOE for Manager, 6+ YOE for Snr Manager
  • Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.
  • Hybrid Toronto onsite 3 times a week.

Additional InformationThis role is not eligible for immigration sponsorship.A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.

Company Description:
Blend is a leading AI services provider that leverages data science, AI, and human expertise to create impactful solutions for clients. The company’s mission focuses on aligning technology with human insight to foster innovation and drive value.

Job Opportunity: Marketing Manager – Cards Engagement

  • Location: Hybrid in Old Toronto (3 days onsite)
  • Duration: 12 months (potential for extension)
  • Benefits: Comprehensive benefits including health, dental, 401K, and supportive team culture.

Job Overview:
The Marketing Manager will be responsible for driving revenue growth through customer engagement marketing within the Canadian Banking sector. Key responsibilities include:

  • Developing and delivering benefit-led marketing campaigns.
  • Deepening client relationships using a customer-focused approach.
  • Collaborating with internal teams to plan and execute marketing strategies.
  • Monitoring market conditions to adapt marketing strategies effectively.
  • Leading strategies for the credit card portfolio, including product launches and events.
  • Analyzing market research and data to guide campaign direction.
  • Ensuring brand compliance and fostering a high-performance, inclusive team culture.
  • Adhering to operational and regulatory compliance standards.

Qualifications:

  • Experience with Agile methodology.
  • Strong performance growth expertise across key metrics.
  • Knowledge of product analytics and marketing technology.
  • 4+ years of experience for Manager, 6+ for Senior Manager.
  • Hybrid work environment; non-standard hours and limited travel expected.

Additional Information:
The role is not eligible for immigration sponsorship. Blend emphasizes the importance of diversity and inclusive workplace practices to enhance team effectiveness and client satisfaction. The company is committed to ongoing improvement in talent sourcing and inclusion strategies.