Tag: Canadian

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

The Consumer Brands (CBD) division within the Canadian Tire Family of companies is dedicated to bringing an unprecedented value proposition to customers in Canada and abroad. As an organization leading one of the largest, and fastest growing portfolio of brands in Canada, we are relentlessly focused on innovating at every level of our business, expanding and continually evolving our owned brands assets and doubling down on the best talent to drive the company forward. It is an especially exciting time to join the Canadian Tire Family of Companies.

The GTM Manager role is a newly developed position dedicated to supporting the Forward with Design brand, one of the most unique and innovative assets in the portfolio of owned brands managed by the Consumer Brands Division. Founded in 2019, Forward With Design is a direct-to-consumer, high-performance and fashion forward lifestyle brand with roots in the athleisure and wellness space. Our mission is to change the active lifestyle landscape by fusing style, practicality and functionality into solutions for the “active nomad”.

The Forward With Design team is a close group of disruptors, trailblazers, innovators and problem solvers who work together with a shared goal and vision. As a small and nimble team, we are fortunate to have the support of a large organization while still maintaining our start-up mentality.

A Forward With Design team member needs to have a strong ability to adapt and multitask as every day can be different in the FWD world. The active lifestyle world is ever evolving and our goal at Forward With Design is to constantly stay one step ahead of the game.

What you’ll do

This is an exciting all-encompassing opportunity with wide exposure to varied cross functional internal teams and processes. The role requires an experienced professional with a passion for brand strategy and marketing who can identify consumer needs and market opportunities, build a program from scratch, and implement the right the tactics to bring the program goals to market. The ideal candidate will have a solid understanding of brand development and annual planning, marketing strategy, excellent communications skills, proven audience growth, and life cycle marketing experience, preferably earned in the fashion, wellness or beauty industry.

On a day-to-day basis as the GTM manager you will be engaged in setting the strategic vision for the brand, connecting that strategic vision to operational reality, determining if an idea is commercially viable, and then incubating & launching successful ideas in partnership with the broader organization. To succeed in this role, you will not only work effectively with the various departments at CTC, but also with external agencies and other stakeholders.

Key Responsibilities:

• Own the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand’s financial contributions
• Support execution of critical product launches and strategic brand projects across the Canadian and international markets and manage project budgets
• Lead cross-functional GTM working groups (across product development, sourcing, purchasing, planning, merchandising, sourcing, digital strategy, legal, finance and supply chain) through collaboration and advocacy to evaluate ideas, move workstreams forward, meet deadlines, and ensure alignment throughout the process
• Analyze and understand the market, retail sales data, and industry trends to shape the vision for the brand and establish annual targets and revenue related KPI for each initiative
• Work closely with core cross-functional partners throughout the product development cycle to ensure execution within brand guidelines
• Support development of marketing strategy, content planning activities and execution of marketing campaigns across multiple channels; liaise with external marketing and PR agencies.
• Build inspiring seasonal product knowledge catalogues to train our retail partner store staff on products
• Maintain fashion, beauty & wellness industry knowledge by attending educational seminars, tradeshows, reviewing professional publications and establishing personal networks
• Monitor legal intellectual property claims, disputes, and defining action plans with our legal team
• Mentor and manage direct reports

Who you are

We are looking for high performing individuals who are:

• Commercially minded, customer obsessed and passionate about new ideas
• Creative problem solvers that can identify new and innovative ways to deliver results and grow the business
• Organized and methodical with an ability to drive clarity and accountability around goals, success criteria, workstreams, and timelines for themselves and others
• Adaptive and comfortable working in an ambiguous, iterative environment
• Analytical thinkers that rely on data-driven insights and can story-tell through data
• Hyper-collaborative with a knack for leading through influence, building strong relationships and personal credibility across the organization
• Strategic thinkers that learn through discovery and aren’t afraid to fail fast or have their ideas challenged
• Outstanding communicators with strong presentation skills and an ability to adjust style and format as required to suit the audience
• Multitaskers able to tackle multiple projects with varying scope and project teams simultaneously

What you bring

• 7+ years brand management or marketing planning and campaign management experience earned in fashion, beauty, wellness, sporting goods or consumer packaged goods industry
• Degree in business or marketing
• An understanding of product development, sourcing, design, sales, and merchandising
• Solid project management experience, with the ability to lead multiple cross-functional projects
• Proven ability to accurately manage large budgets, execute plans and activities focused on achieving budget and performance targets
• Successful experience working with agency partners
• Strong computer skills with a proficiency in Excel, Power Point, Word applications (Illustrator or other graphic/design skills are an asset)
• Excellent organizational, communication, and interpersonal skills
• Fluency in French is an asset

About Canadian Tire Corporation

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of .

To learn more about this team and the Canadian Tire family of companies follow us on

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Expected salary:

Location: Toronto, ON

Job date: Wed, 11 Aug 2021 00:11:38 GMT

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