The Company
At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.
Key Responsibilities
Support the Marketing Manager, Retail Marketing in the following areas (not limited to)
- Campaign Management (Print & Digital)
o. Work with external agencies and vendors to execute marketing programs.
p. Management of small-scale projects such as weekly offer programs, social media approvals
q. Proofread and provide feedback to creative artwork and technical content across different mediums.
r. Management of the online print portal for stores.
s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.
u. Oversee and approve marketing material, from website banners, to social media, to print, and email.
v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.
- Local Store Marketing Management
w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity
x. Assist with local store signage and community requests
y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas
z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely
aa. Budget tracker management, with monthly forecasting and reviews
bb. PO and invoice tracking and processing
cc. Support with internal communications to store teams (weekly newsletters)
dd. Analyze and report on the performance and efficiency of campaigns.
ee. Track marketing programs such as email, social media, or digital campaigns, and events.
Experience
- Bachelor’s degree in business administration, marketing, communications, or a related field
- Minimum 1-2 years of experience in a marketing role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
- Ability to multi-task effectively in a fast-paced environment
- Strong knowledge of Microsoft Office Suite
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Excellent communication, leadership, and teamwork skills
- Ability to travel as necessary
Other Details
This is a full-time role based out of Toronto, Ontario.
We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.
Canopy Growth welcomes and encourages applications from people with disabilities.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.
One last note: the chosen applicant will be required to successfully complete background and reference checks.
Thank you so much for your interest in Canopy Growth.
