Tag: Copy

Company: Cossette

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Jul 2025 01:51:54 GMT

Job description: The Cossette Creative PhilosophyCreativity is at the heart of everything we do. But it isn’t the sole property of the creative community, because Cossette is more than a creative agency. We’re a beacon of excellence and innovation in the industry. As we lead the charge to extend our reach, impact, and influence, our leaders embody our philosophy of growth, lasting client relationships, and market leadership. And we do this while building a legacy of groundbreaking work.The Cossette Creative community is the engine that drives that work. A team of stars who bring innovation and the visual and narrative expression of brands to their every day. Whose diverse backgrounds and experiences power the kind of collaboration that results in impactful and memorable campaigns, platforms and solutions. This team uses creativity, strategy, and craft excellence to transform thrilling ideas into incredible visual and narrative experiences. They are at the forefront of trends and emerging technologies. They’re using AI to steal time from the more mundane tasks that steal time from their real work. And they’re putting that time back into pushing the boundaries of communication, advertising, and design to influence the industry and leave a lasting mark on culture.Associate Creative Director (Copy – CRM)Job Summary: The Associate Creative Director is a burgeoning creative leader. A guide to creative teams on smaller accounts or specific campaigns, who also actively contributes to conceptual development. As a crucial bridge between senior creative leadership and day-to-day execution, ACDs ensure the creative vision is translated effectively and craft is maintained. They have to be strong conceptual thinkers. They must excel in their craft. And they’ve got to be eager to and capable of mentoring junior talent, focusing on the development of big ideas and their cross-channel execution.Key Responsibilities:

• Strategic Thought: Dive into client briefs to develop a deep understanding of strategic insights and marketing objectives to ensure that the creative solution that comes from that brief is relevant and effective, and that ideas have maximum impact.
• Natural Curiosity. Beyond traditional research methods, know how AI tools like Google Gemini can be used to quickly gather the consumer insights and competitive analysis that can spark great thinking.
• Conceptual Development: Actively participate in and lead brainstorming sessions to come up with original and compelling channel-agnostic creative concepts. Then, bring those concepts to life across different platforms (digital, social, TV, OOH, etc.), regularly use creative tools, like Google Gemini, Adobe Firefly and VEO3 for rapid ideation, concept exploration, and generation of a wide range of creative variations for integrated campaigns.
• Creative Direction: Provide day-to-day creative guidance and feedback to Art Directors and Copywriters, ensuring the work is aligned with the overall creative vision and strategic objectives, and optimized for multi-channel delivery. Guide teams on the effective and ethical use of Google Gemini, Adobe Firefly and VEO3, fostering their familiarity with the capabilities of these platforms.
• Execution & Craft: Make great work. Oversee its execution across various channels, ensuring excellent craft, attention to detail, and brand consistency, being hands-on when necessary. Utilize technology and software features to streamline production tasks while maintaining a critical eye for quality and brand alignment across integrated campaigns.
• Problem Solving: Find the challenge within the challenge. Dig deep to identify and solve creative challenges during the development and production phases for integrated campaigns.
• Client Interaction: Present smart, integrated creative work to clients (with or without a CD), articulating creative rationales, and effectively listening to and managing client feedback.
• Mentorship: Be excited to mentor and guide more junior Art Directors and Copywriters. Lead by example and help them develop their skills and understanding of the creative process, including proficiency in channel-agnostic thinking, multi-platform execution, and contemporary creative tools.
• Represent Cossette: As part of the agency’s creative leadership, you lead by example and with optimism. You’re an ambassador for Cossette, both internally and externally. You celebrate our people, our successes and those of our client partners.

Skills & Qualifications:

• 7+ years of experience as a Copywriter in the advertising industry.
• An inspiring portfolio that shows your conceptual strength and exceptional craft with an array of ideas that have successfully translated across multiple channels.
• Proven ability to work effectively in a team and even lead small creative groups in integrated campaign development.
• Excellent conceptual skills and a deep understanding of how to turn big ideas into bigger, holistic campaigns.
• Exceptional presentation and communication skills, and the ability to articulate a creative rationale clearly and persuasively.
• Proficiency in relevant design software (for Art Directors) or exceptional writing and editing skills (for Copywriters).
• Proficiency in utilizing generative AI tools, like Google Gemini, for concept development, text generation (e.g., headlines, social posts, scripts), and image generation/manipulation, as an augmentation to traditional creative processes across various channels.
• The ability to critically evaluate and refine AI outputs to meet creative and strategic objectives, ensuring human oversight for integrated campaigns.
• A keen and critical eye for detail and a commitment to delivering top-tier work under pressure, especially for complex, multi-channel initiatives.

What’s in it for you:We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don’t have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on August 22nd 2025We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.By joining Cossette, you become part of Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.Employee & Job Applicants Privacy Notice

Summary of Cossette Creative Philosophy and Associate Creative Director Role

Creative Philosophy:
At Cossette, creativity is essential and operates beyond the confines of a traditional creative agency. The organization prioritizes excellence, innovation, and client relationships while aiming to leave a significant cultural mark. The diverse and collaborative creative community employs cutting-edge technologies, including AI, to focus on impactful campaigns that resonate across multiple platforms.

Role Overview: Associate Creative Director (Copy – CRM)
The Associate Creative Director (ACD) is a leader within the creative team who bridges the gap between senior leadership and execution, ensuring that creative concepts align with strategic goals. Responsibilities include:

• Strategic Thought: Analyzing client briefs to create relevant and effective solutions.
• Curiosity & Research: Using AI tools for consumer insights.
• Conceptual Development: Leading brainstorming sessions and translating ideas across various channels.
• Creative Direction: Guiding teams to maintain alignment with strategic objectives.
• Execution & Craft: Overseeing the implementation of high-quality work across channels.
• Problem Solving: Identifying and resolving creative challenges.
• Client Interaction: Engaging with clients to present and discuss creative work.
• Mentorship: Supporting junior team members in their development.

Skills & Qualifications:
Candidates should have over 7 years in advertising with strong conceptual abilities, excellent communication skills, and proficiency in relevant software and AI tools for campaign development.

Benefits:
Cossette offers a supportive work environment with flexible hours, generous vacation, wellness initiatives, and professional development opportunities.

Commitment to Diversity:
Cossette emphasizes an inclusive and accessible workplace, welcoming diverse perspectives and fostering an equal opportunity environment for all applicants.

Conclusion

Joining Cossette as an Associate Creative Director allows individuals to leverage their creativity and leadership skills in an innovative agency environment that values collaboration and personal growth.

Company: Cossette

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Jul 2025 04:01:49 GMT

Job description: The Cossette Creative PhilosophyCreativity is at the heart of everything we do. But it isn’t the sole property of the creative community, because Cossette is more than a creative agency. We’re a beacon of excellence and innovation in the industry. As we lead the charge to extend our reach, impact, and influence, our leaders embody our philosophy of growth, lasting client relationships, and market leadership. And we do this while building a legacy of groundbreaking work.The Cossette Creative community is the engine that drives that work. A team of stars who bring innovation and the visual and narrative expression of brands to their every day. Whose diverse backgrounds and experiences power the kind of collaboration that results in impactful and memorable campaigns, platforms and solutions. This team uses creativity, strategy, and craft excellence to transform thrilling ideas into incredible visual and narrative experiences. They are at the forefront of trends and emerging technologies. They’re using AI to steal time from the more mundane tasks that steal time from their real work. And they’re putting that time back into pushing the boundaries of communication, advertising, and design to influence the industry and leave a lasting mark on culture.Associate Creative Director (Copy – CRM)Job Summary: The Associate Creative Director is a burgeoning creative leader. A guide to creative teams on smaller accounts or specific campaigns, who also actively contributes to conceptual development. As a crucial bridge between senior creative leadership and day-to-day execution, ACDs ensure the creative vision is translated effectively and craft is maintained. They have to be strong conceptual thinkers. They must excel in their craft. And they’ve got to be eager to and capable of mentoring junior talent, focusing on the development of big ideas and their cross-channel execution.Key Responsibilities:

• Strategic Thought: Dive into client briefs to develop a deep understanding of strategic insights and marketing objectives to ensure that the creative solution that comes from that brief is relevant and effective, and that ideas have maximum impact.
• Natural Curiosity. Beyond traditional research methods, know how AI tools like Google Gemini can be used to quickly gather the consumer insights and competitive analysis that can spark great thinking.
• Conceptual Development: Actively participate in and lead brainstorming sessions to come up with original and compelling channel-agnostic creative concepts. Then, bring those concepts to life across different platforms (digital, social, TV, OOH, etc.), regularly use creative tools, like Google Gemini, Adobe Firefly and VEO3 for rapid ideation, concept exploration, and generation of a wide range of creative variations for integrated campaigns.
• Creative Direction: Provide day-to-day creative guidance and feedback to Art Directors and Copywriters, ensuring the work is aligned with the overall creative vision and strategic objectives, and optimized for multi-channel delivery. Guide teams on the effective and ethical use of Google Gemini, Adobe Firefly and VEO3, fostering their familiarity with the capabilities of these platforms.
• Execution & Craft: Make great work. Oversee its execution across various channels, ensuring excellent craft, attention to detail, and brand consistency, being hands-on when necessary. Utilize technology and software features to streamline production tasks while maintaining a critical eye for quality and brand alignment across integrated campaigns.
• Problem Solving: Find the challenge within the challenge. Dig deep to identify and solve creative challenges during the development and production phases for integrated campaigns.
• Client Interaction: Present smart, integrated creative work to clients (with or without a CD), articulating creative rationales, and effectively listening to and managing client feedback.
• Mentorship: Be excited to mentor and guide more junior Art Directors and Copywriters. Lead by example and help them develop their skills and understanding of the creative process, including proficiency in channel-agnostic thinking, multi-platform execution, and contemporary creative tools.
• Represent Cossette: As part of the agency’s creative leadership, you lead by example and with optimism. You’re an ambassador for Cossette, both internally and externally. You celebrate our people, our successes and those of our client partners.

Skills & Qualifications:

• 7+ years of experience as a Copywriter in the advertising industry.
• An inspiring portfolio that shows your conceptual strength and exceptional craft with an array of ideas that have successfully translated across multiple channels.
• Proven ability to work effectively in a team and even lead small creative groups in integrated campaign development.
• Excellent conceptual skills and a deep understanding of how to turn big ideas into bigger, holistic campaigns.
• Exceptional presentation and communication skills, and the ability to articulate a creative rationale clearly and persuasively.
• Proficiency in relevant design software (for Art Directors) or exceptional writing and editing skills (for Copywriters).
• Proficiency in utilizing generative AI tools, like Google Gemini, for concept development, text generation (e.g., headlines, social posts, scripts), and image generation/manipulation, as an augmentation to traditional creative processes across various channels.
• The ability to critically evaluate and refine AI outputs to meet creative and strategic objectives, ensuring human oversight for integrated campaigns.
• A keen and critical eye for detail and a commitment to delivering top-tier work under pressure, especially for complex, multi-channel initiatives.

What’s in it for you:We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality – with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events – holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don’t have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on August 22nd 2025We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.By joining Cossette, you become part of Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.Employee & Job Applicants Privacy Notice

Cossette Creative Philosophy Summary

Cossette prioritizes creativity, viewing it as a communal asset that transcends traditional boundaries within its agency. The organization values innovation and aims to drive growth while maintaining strong client relationships. Its diverse team is the foundation of impactful campaigns, employing advanced tools like AI to enhance creativity and efficiency, thereby shaping culture and industry trends.

Associate Creative Director (Copy – CRM) Role:
The role of Associate Creative Director serves as a bridge between senior leadership and execution, guiding creative teams on smaller accounts and campaigns. Key responsibilities include:

1. Strategic Insight: Understand client objectives to develop effective creative solutions.
2. Curiosity: Utilize AI tools for consumer insights and competitive analysis.
3. Concept Development: Lead brainstorming sessions and execute multi-platform creative concepts.
4. Creative Direction: Mentor junior staff and provide feedback on projects.
5. Execution: Ensure high-quality creative work and maintain brand consistency across campaigns.
6. Problem Solving: Tackle creative challenges throughout the development process.
7. Client Interaction: Present ideas and receive feedback effectively.
8. Mentorship: Guide junior team members in their creative growth.

Qualifications:

• 7+ years of advertising experience as a Copywriter.
• Strong portfolio demonstrating conceptual strength.
• Leadership and communication skills.
• Proficiency in creative software and AI tools.

Benefits:
Cossette offers flexible work arrangements, generous vacation, wellness support, and a culture of learning and development. The agency embraces diversity and aims to foster an inclusive environment for all employees.

By joining Cossette, individuals connect with a collaborative network that encourages creativity and professional growth.