Marketing Science Analyst – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary: $67500 – 72500 per year

Job date: Sat, 14 Dec 2024 07:02:34 GMT

Job description: As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.You will:

  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
  • Turn data into actionable insights through storytelling and data visualization.
  • Design, build and automate analyses, reports, dashboards, and other deliverables.
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
  • Assist in the ideation, development, and execution of measurement frameworks.
  • Determine and implement methods to improve analytics processes.
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
  • Top-notch communication and collaboration skills
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods.
  • Familiarity with statistical programming languages, like Python or R.
  • Familiarity with the function of data architecture, APIs, and API data calls.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$67,500—$72,500 USDCritical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content describes the role of a Marketing Science Analyst, outlining responsibilities, requirements, and qualifications for the position. The analyst is expected to analyze data across digital platforms, turn data into actionable insights, collaborate with others, and assist in various marketing initiatives. Qualifications include a degree in a quantitative field, communication skills, experience with data visualization and digital media platforms, and understanding of statistical analysis techniques. The company offers competitive benefits and a hybrid work model. Salary range is $67,500 – $72,500 USD. Critical Mass is committed to diversity and inclusion in the workplace and aims for at least 50% representation from underrepresented communities. Email communication will only come from URLs ending in criticalmass.com.

Marketing Science Analyst – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $67500 – 72500 per year

Job date: Sat, 14 Dec 2024 07:03:49 GMT

Job description: . You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able…As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping…

Senior SEO Strategist, Contract – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Dec 2024 04:34:40 GMT

Job description: , leveraging new tools and digital marketing channels to gain a competitive edge Automotive and/or agency experience is a bonus…, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing…

Senior Paid Search Strategist, SEM – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $80000 – 95000 per year

Job date: Fri, 06 Dec 2024 01:56:15 GMT

Job description: and adapting our strategies as needed in response You have: 4+ years of hands-on search marketing/SEM/paid search experience… digital environment, leveraging new tools and techniques to gain a competitive edge Extra Points Experience…

Freelance Senior Copywriter – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Dec 2024 02:24:55 GMT

Job description: As a Freelance Senior Copywriter, you love to collaborate with design, UX, and strategy teammates to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You also know the ins and outs of digital products, site copy, promotional tiles and banners, direct e-mails, scripts, and other online marketing deliverables.To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your domain, but you’ve got a well-rounded knowledge of the broader industry-digital retail experiences, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can champion a creative direction amongst your team and with project stakeholders.You will:

  • Lead concept development with the ability to present to internal senior stakeholders.
  • Participate in strategic brainstorming, development, and creative execution.
  • Interact with project teams to understand business objectives and audience demographics.
  • Maintain high standards of copywriting and exercise quality control.
  • Create on-brand, user-friendly experiences for transactional web flows, applications, and other digital products.
  • Incorporate business requirements into writing that will enhance the user experience.
  • Edit and revise copy, and account for accessibility considerations.
  • Create and manage multiple highly technical copy decks at one time.
  • Create and maintain a comprehensive library of reference guidelines and workflows within technical copy decks.
  • Answer questions from engineering, content authoring, and quality assurance as needed to ensure successful implementation.
  • Be comfortable presenting to high-level stakeholders.

You have:

  • 3-7 years’ experience as a copywriter in an agency or brand environment
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of digital trends and technologies.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
  • A high attention to detail, an eye for formatting, and are a stickler for matching design to comp and visa versa.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As a Freelance Senior Copywriter, you collaborate with design, UX, and strategy teammates to create digital content that is on-brand. You have experience in digital products, site copy, promotional materials, and online marketing deliverables. You lead concept development, participate in brainstorming, and maintain high standards of copywriting. You have 3-7 years of experience in copywriting, a strong understanding of marketing and advertising principles, and are committed to diversity and inclusion in the workplace. Critical Mass is an equal opportunity employer that does not tolerate discrimination. Communication from the Talent Acquisition team will only come from email addresses with the URLs criticalmass.com.

Copywriter – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 16 Nov 2024 04:35:12 GMT

Job description: As a Copywriter, you are a storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. You’ve got the basics of site copy, banner ads, direct e-mails, interactive scripts, and social media. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry-social media, usability, online marketing, and traditional advertising. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do.You Will:

  • Collaborate with creative team members to determine the conceptual and copy direction.
  • Participate in strategic brainstorming, campaign development, creative brief development and creative execution of campaigns.
  • Interact with project teams to understand business objectives and audience demographics.
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
  • Maintain high standards of copywriting and exercise quality control.
  • Work on multiple projects simultaneously.

You Have:

  • 2+ years’ experience as a copywriter in an agency environment-including experience with interactive media and direct marketing.
  • A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
  • An ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
  • Demonstrated communication skills and a meticulous eye for detail.

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content discusses the role of a Copywriter as a storyteller who collaborates with creatives and strategists to bring a digital voice to life. Responsibilities include collaborating with team members, participating in brainstorming sessions, translating creative direction into copy, and maintaining quality control. The ideal candidate should have 2+ years of copywriting experience, exceptional writing skills, and the ability to work on multiple projects simultaneously. The company offers various benefits and emphasizes diversity and inclusion. The company is committed to providing a positive employee experience and has policies in place to prevent scams.

Senior Copywriter, UX – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $75000 – 85000 per year

Job date: Fri, 15 Nov 2024 06:32:23 GMT

Job description: complex digital products and systems, identifying communication challenges, and coming up with copy solutions…. You complement your writing skills with a strong understanding of other aspects of online marketing and transactional platforms…

Marketing Science Associate Analyst – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 09 Nov 2024 06:21:20 GMT

Job description: The Trailhead program welcomes new graduates and individuals looking to make a career change into the digital marketing world. This is a 12-week opportunity for you to showcase your potential and embark on your epic journey at Critical Mass!During this period, you will take part in a custom-built learning journey to understand what we do, who we are, and how we create award-winning work with our clients. Our goal is to provide hands-on experience and professional growth while integrating you into the amazing work we do here at Critical Mass, with the potential to transition into a permanent position.Please be advised all applications are reviewed on a rolling basis and the hiring location for this role is non-negotiable.As the Marketing Science Associate Analyst you will gain understanding of all aspects of how Marketing Science contributes to Critical Mass’ client offerings. You will learn about the day-to-day activities of the marketing science program and assist in developing innovative products and deliverables. The major objective is to perfect existing skills, learn and understand new measurement methods and tools used to capture, assemble and organize data into something meaningful.You Will:

  • Collaborate with other Trailheaders on a client and global intern project
  • Use web analytics, social, survey, and mobile measurement tools
  • Develop tagging requirements, test and perform data quality assurance
  • QA, identify issues, document and debug code and software issues working with Tech team
  • Use Excel, Tableau, or DW/BI reporting system management
  • Test software management and develop testing strategies
  • Develop and analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis
  • Generate reporting and analysis, interpreting web analytics
  • Use statistical analysis / data science tools like R, Python, or SPSS
  • Analyze site traffic, search, and e-commerce analysis
  • Have experience with A/B or multivariate testing results analysis
  • Assist in analysis presentation development (story telling with data), internal and client team presentation of analysis

You Have:

  • An interest in digital marketing and how organizations use social media in their campaigns
  • Proficiency with Excel
  • Excellent attention to detail and naturally strong memory
  • Experience using the scientific method
  • The skill of learning
  • Active listening skills
  • Solution-oriented thinking capabilities
  • Good communication and writing skills

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Trailhead program at Critical Mass welcomes new graduates and individuals looking to transition into the digital marketing field. This 12-week opportunity offers hands-on experience and professional growth, with the potential to transition into a permanent position. As a Marketing Science Associate Analyst, you will gain understanding of marketing science and its impact on client offerings, learning various measurement methods and tools. The role involves collaborating on projects, using web analytics tools, developing tagging requirements, conducting data analysis, and more. Critical Mass is committed to diversity and inclusion in the workplace and expects employees to work from the office at least 4 days a week. The company does not tolerate discrimination and is dedicated to fostering diversity within its candidate pool. Email communication will only come from criticalmass.com or specific URLs, and the company will never ask for money or technology as part of the hiring process. If you believe you are the victim of a scam, please contact your local government consumer protections department.