Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Social Media Manager and Content Creator in Toronto, who is detail-oriented with design and copywriting experience, a good eye, and a keen understanding of how to create and enhance social media and related content, promoting brand-focused interactive and engaging content, expanding opportunities for reach as well as analytics and reporting.

Responsibilities:

• Create and manage monthly social media calendars for all brands
• Create unique social media campaigns that heighten brand awareness, collect UGC and testimonials,
• Influencer marketing
• Develop and write creative pieces and distribute engaging graphic content in the form of e-newsletters, web page and blog content, or social media messaging
• Scheduling and posting to social media for multiple brands, on multiple platforms, with exceptional attention to detail
• Ensure brand consistency in marketing and social media messages by working with various internal department members
• Collect customer data and analyze interactions and visits in collaboration with Marketing Manager. Utilizes this information to create reports and improve future strategies and campaigns
• Report progress to senior management
• Collaborate with creative and design team members to create innovative social media campaigns
• Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram and TikTok
• Research and monitor activity of industry and company competitors
• Collaboration with marketing team members to gather Detailed monthly analytics tracking with a report on campaigns’ ROI

Requirements

• Perfect, native-level written English that is creative, accurate, and idiomatic.
• 3 – 5 years of relevant experience in the following
• digital writing experience (of either an editorial or commercial slant) even if it’s on your own blog or social channels.
• Experience in a digital marketing or editorial environment, from a newsroom to an agency, is highly desirable.
• A flair for all things social media, including a sharp sense of what makes a story shareable.
• The ability to remain calm and organized under pressure; managing a multitude of to-dos across different projects at any one time.
• An up-to-date understanding of the industry and how native marketing works.
• Creative and commercial insight, as well as brilliant storytelling skills.
• A knack for coming up with excellent ways to connect different brands with our millennial, urban audience.
• Content creation within graphic design, photo, and video with portfolio examples
• Experience with editing software (Photoshop, Canva, Premiere Pro, Final Cut Pro, etc.)
• Experience in managing brands on social media with portfolio examples (analytics delivered)
• Strong copywriting and communication skills
• SEO knowledge
• Attention to detail and analytical skills

Employment Type
Full-time

Expected start date: 2021-09-06

Job Type: Full-time

Salary: $45,000.00-$55,000.00 per year

Benefits:

• Extended health care

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Toronto, ON: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

• Do you have any editorial or blogging experience? if so, how many years?

Experience:

• Social Media Marketing: 3 years (preferred)
• Facebook ads manager: 3 years (preferred)
• analytics: 3 years (preferred)
• Writing skills: 3 years (preferred)

Work remotely:

• No