Job title: Digital Marketing Manager – Social Media
Company: Deloitte
Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto; Montreal; Ottawa; Vancouver
Our Purpose
At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.
By living our Purpose, we will make an impact that matters.
Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Be expected to share your ideas and to make them a reality.
Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.
As part of the Marketing Shared Services team and reporting to the Senior Manager, Digital Marketing, this Marketing Manager is self-motivated, highly energetic, results oriented and passionate.
What will your typical day look like?
Your responsibilities will include the following:
- Serve as a trusted advisor to internal clients and work with the Digital Marketing leader to plan and execute a full compleme:nt of digital marketing initiatives to drive awareness, growth and enhance market positioning.
- Develop and deliver digital marketing campaigns to support lead generation, market expansion, revenue opportunity generation and brand visibility.
- Manage major digital marketing initiatives, which require collaboration with the broader Marketing and Sales Support team in areas such as public relations, events, CRM team and design.
- Strong understanding of digital marketing channels, emerging technology, B2B marketing trends and social media platforms
- Ensure compliance with communication policies, procedures and brand standards Collaborate/coordinate with appropriate resources, including marketers, regional managers, service area leaders and various shared services, to execute national marketing programs
- Coordinate with development team to execute online marketing campaigns, testing/QA, through different platforms
About the team
As part of the Marketing Shared Services team and reporting to the Senior Manager, Digital Marketing, this Marketing Manager is self-motivated, highly energetic, results oriented and passionate.
Enough about us, let’s talk about you
Do you possess the following?
- Bachelor’s Degree or Diploma in marketing, communications or equivalent experience
- Minimum of 5 years of marketing/communications experience, preferably in a business to business marketing
- Strategic thinker across digital marketing and busines-to-business marketing, with ability to develop marketing strategies across digital channels, with key focus on social media (organic/paid)
- In-depth understanding of digital marketing channels (email, web and social media) with ability to be strategic and tactical
- Demonstrated experience in leading social media campaigns, organic and paid, from defining business objectives, through to planning & targeting, budget recommendation and management, campaign execution/management and performance
- Strong understanding of social media landscape, all channels and audiences, emerging technology and trends, with experience in brand marketing, content marketing and lead generation
- Knowledge of user experience design across web, mobile, with understanding of technical, analytics, privacy and accessibility
- Experience working across agency functions, video production, public relations, design and internal communications
- Adept at building relationships with senior executives and guiding digital strategy, combined with strong business acumen
- Detail oriented with ability to manage timelines, expectations and execution
- Exceptional communication skills, written and oral, with experience in social media, email, or website copywriting
- Ability to listen and absorb information quickly while sharing knowledge with clients and colleagues
- Advanced Microsoft Office skills (Word, Excel, PowerPoint, and Outlook)
- Strong attention to detail, administrative and organizational skills
- Ability to prioritize, multi-task and perform in a deadline-oriented, fast-paced environment
- Proven analytical skills and systematic problem solving
- A solid work ethic, team player and comfortable liaising effectively with all levels of an organization
The following would be considered as strong asset:
- Professional services marketing experience Bilingual (French and English)
- B2B Marketing experience
- Experience with enterprise content management platforms, email marketing tools, social media tools
- Familiar with digital analytics
- Software experience: Eloqua, Adobe Cloud/Analytics, Sprinklr
Our shared values
While our Purpose guides us and helps explain why we exist, our shared values describe the behaviour we expect from each other at the firm.
They provide common ground to unite us across cultures and geographies. They help us to earn the trust and respect of our stakeholders. We all commit to living by these shared values, to stay true to the principles they represent, and to honour the legacy from which they came. They are what sets us apart and makes us Deloitte.
Every day, we live our Purpose through the following five shared values:
- Lead the way: Deloitte is not only leading the profession, but reinventing it for the future. We’re also committed to creating opportunity and leading the way to a more sustainable world.
- Serve with integrity: Deloitte has earned the trust of employees, clients, regulators, and the public for 175 years. Upholding that trust is our single most important responsibility.
- Take care of each other: We look out for one another and prioritize respect, fairness, development, and well-being.
- Foster inclusion: We are at our best when we foster an inclusive culture and embrace diversity in all forms. We know this attracts top talent, enables innovation, and helps us deliver well-rounded client solutions.
- Collaborate for measurable impact: We approach our work with a collaborative mind¬set, teaming across businesses, geographies, and skill sets to deliver tangible, measurable, attributable impact.
The next step is yours
Sound like The One Firm. For You?
At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .
We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations). We’d love to hear from you!
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.
Expected salary:
Location: Toronto, ON
Job date: Fri, 03 Sep 2021 22:23:12 GMT
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