Company: Universal Parks & Resorts
Location: Orlando, FL
Expected salary:
Job date: Wed, 22 Oct 2025 02:52:46 GMT
Job description:
Job Title: Senior Manager of Direct Digital Marketing
Job Summary:
We are seeking a highly skilled and innovative Senior Manager of Direct Digital Marketing to join our dynamic team. In this role, you will help lead a best-in-class team responsible for driving digital marketing initiatives, optimizing campaign performance, and enhancing customer engagement across multiple channels. Your strategic vision and leadership will contribute significantly to our brand’s growth and reach. A strong background in digital marketing, analytics, and cross-functional collaboration is essential.
Key Responsibilities:
- Lead the development and execution of direct digital marketing strategies that align with overall business objectives.
- Oversee campaign planning, execution, and optimization, ensuring results are tracked and analyzed for continuous improvement.
- Collaborate with other departments (e.g., Sales, Communications, Product Development) to create cohesive digital marketing efforts.
- Manage and mentor a high-performing team, fostering a culture of innovation, collaboration, and professional growth.
- Stay up-to-date with industry trends, emerging technologies, and best practices to drive digital marketing success.
- Analyze performance metrics and provide actionable insights to inform business decisions.
Qualifications:
- 7+ years of experience in digital marketing, with a proven track record of driving successful campaigns.
- Demonstrated expertise in digital marketing tools, techniques, and best practices.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- An MBA is a plus, demonstrating advanced business acumen and strategic thinking.
Join us as we strive to push the boundaries of digital marketing excellence and elevate our brand presence in the digital landscape. If you are a results-driven leader with a passion for digital marketing, we would love to hear from you!



