Job title: Senior Manager, Early Donors (Acquisition Marketing)
Company: Heart & Stroke
Job description: Heart & Stroke is a place that values championing health and has a bias for action as we tackle heart disease and stroke. Our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: CHAMPION Health, PRACTICE Humility, EMBRACE Change, DRIVE impact, LEARN and GROW and BE HEARTFELT.
Please note Heart and Stroke (H&S) is committed to supporting the health, wellbeing, and safety of our employees and their families. As such, temporary remote work arrangements are currently in place and we are regularly reviewing this as we monitor public health guidelines.
Who we need
We are looking to hire a full time, contract, to cover for a 18 month maternity leave (until May 2023). This role is responsible for developing and executing strategies and creative to acquire and onboard new donors into the annual giving (one-time donations) portfolio. Using sophisticated analytics this role will oversee and develop best-in-class marketing campaigns that improve life-time value and strong 2nd gift rates. The role will deliver donors that result in favourable first time and repeat giving. In addition, the role will oversee digital and email marketing to support Direct Marketing with a focus on marketing automation within the salesforce marketing cloud framework.
How you will make an impact every day
Business Strategy and Planning
- Lead the strategy development and team responsible for the donor journeys for one-time donation acquisition and onboarding campaigns.
- Lead yearly and quarterly planning process for acquisition, onboarding and Direct Marketing email portfolios
- Develop short-term and long-term fundraising strategies for the portfolio including testing and analytics
- Work closely with peers to ensure pipeline development is planned and executed seamlessly
- Through analytics, intimately understand the donors and the triggers for response and reactivation.
- Continually drive to achieve a low cost of acquisition and high second gift objectives while delivering on lifetime value goals
- Define and work with Analytics and Insights team to develop donor-first journeys.
- Ensure that the email infrastructure and processes support best in class tactics
Campaign Planning and Execution
- Oversee and manage the development and planning of all portfolio initiatives, including critical path, budgets, production and stakeholder involvement/approvals.
- Provide regular and timely updates to leadership of all key timelines, challenges, critical paths and outcomes
- Lead briefing with agencies to develop marketing communications and supporting programs to deliver on campaign objectives
- Modify campaign plans, as necessary, based on real time results, market conditions and new learnings
Operations, Analytics and Budget Management
- Lead the development and management of annual business plans, financial outlooks and budgets for the portfolio.
- Manage a detailed monthly review of spending against budget and ensure accurate and timely accounting and reporting of expenses and analyze and resolve variances.
- Evaluate and measure the results of all campaigns versus targets as responses are received and upon completion of campaign.
- Liaise with internal analysts and external vendors to decide targeting and ensure accuracy and timeliness of list development
- Comply with all policies and practices at HSF, including compliance with Code of Professional Conduct.
Talent Management
- Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.
- Providing clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals.
- Build and develop cohesive lateral relationships cross functionally.
- Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
- As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines.
What you bring
- University Degree in related area
- Minimum of 7 years of marketing / fundraising experience and strategic planning
- 1-3 years of people management experience
- Online and offline acquisition marketing experience
- Demonstrated success in premium and non-premium acquisition mail programs
- Deep understanding of and experience with database marketing, marketing automation within Salesforce Marketing Cloud framework
- Budget management experience
- Experience managing multiple external agency and creative partners
- Experience within a fast-paced environment involving multi-tasking and critical deadlines.
- Web site and Ecommerce project management experience a plus
- Email tracking
- Requires strong understanding of motivations/needs of donor groups
- Apply data segmentation to execute a strong program of customized messages
- Requires ability to see the big picture and contribute to long-term strategic decision
- Requires working with multiple stakeholders while working through multiple complexities
- Ability to balance competing priorities, complex situations and tight deadlines
- Strong degree of comfort with ambiguity but able to translate into tactical programs
- Experience and understanding of email list hygiene, CASL, GDPR, CAN-SPAM
- Data driven thinker with ability to identify and respond to issues and opportunities in a timely manner
- Demonstrated ability to construct donor journeys across multiple touch points and channels using salesforce marketing cloud
- Production experience including understanding of variable print
- Strong project management skills, attention to detail and ability to handle multiple and competing demands on a consistent basis
- Proven success meeting and exceeding revenue targets
- Strong interpersonal skills and a strong collaborator
- Excellent writing, editing, and verbal communications skills
- Self-initiative is a must
- Flexibility and a very strong sense of urgency
Apply now
Beat as one. If you want to join the fight to beat heart disease and stroke while building an engaged and giving community, submit your application by September 3, 2021.
To learn more about our mission, our values and the difference our foundation makes in the lives of Canadians at every age, .
Candidates from diverse groups are encouraged to apply.
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require an accommodation to participate in the recruitment and selection process, please advise and we will work with you to meet your needs.
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Expected salary:
Location: Toronto, ON
Job date: Sun, 15 Aug 2021 06:06:39 GMT
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