The Manager, Marketing Operations drives the technological and business approach towards marketing campaign and ABM program delivery and demand generation globally. This role has full lifecycle responsibility for marketing campaign implementation and the workflow processes that ensures qualified marketing leads are handed over effectively to sales and managed through the pipeline to win closure. This role supports processes and systems related to marketing productivity, data quality, marketing automation, reporting and analytics globally. This person is highly motivated, an analytical problem solver, collaborative and has a deep passion for success. They have a proven track record of creating excellence in marketing operations that enables automation, scalability and efficiency. This role requires an individual with a unique blend of technical experience, business ownership, sales and operations acumen, leadership, agility, and communication skills.

Currently all employees are working remotely from home. When we implement our return to office plan in the future, Prophix will offer employees the choice for work arrangement: the opportunity to work from our office, remotely, or a combination of both/hybrid. We have invested in best-in-class tools, technology, and culture to ensure our team members are able to do their best work.

What You Will Do at Prophix

• Assume ownership of the marketing automation system (Eloqua) at Prophix and ensure its capabilities are fully leveraged to drive world-class marketing
• Work closely with sales operations and the CRM system (SalesForce.com) regarding processes required to run an effective and efficient marketing organization. Recommending improvements to existing systems and processes as well as identifying new ways to increase marketing ROI
• Research best practices & evaluate new tools to improve marketing, sales and operational efficiency and effectiveness
• Working closely with the Demand Gen, Digital Marketing and broader marketing team to help bridge Sales and Marketing and ensure effective cross departmental communication
• Maintain and evaluate Lead Scoring models to ensure effective marketing lead hand off to sales and appropriate nurturing of marketing leads
• Develop and drive a strategic roadmap for data completeness, data accuracy, timely processing of data, KPIs for marketing effectiveness and efficiencies based on business goals
• Analyze data related to opportunity conversions, accuracy of opportunity stages/probability, sales and marketing funnel velocity, campaign performance, database health, and acquisition source and program/touch-point effectiveness
• Develop, update and deliver process documentation when applicable so that it can be communicated and shared across the organization
• Maintain a holistic view of all business processes and users in the system to understand cross-functional impacts with regard to configuration, process, workflow and reporting etc
• Contribute on the technical side of business projects and create solutions to meet challenges (including performing detailed analysis of technical and business requirements)
• Assume ownership of Email execution strategy across the global sales and marketing organization (Email Marketing, Drip Nurture etc)
• Other related duties as assigned

What You Will Bring to Prophix

To shine in this role, you will bring a rare combination of experience, technology skills, personal qualities, and education.

Required Qualifications

• Post-Secondary Degree or Diploma
• 5-8+ years’ experience in a Marketing Operations role
• Experience working in a fast-paced cross functional environment
• Experience using Eloqua Marketing Automation is an absolute must. (i.e., You are a self-proclaimed Eloqua ‘guru’).
• Experience using CRM (SFDC, MS Dynamics, etc.) is integral
• Experience with CRM and MAP integration, APIs etc.
• Basic HTML knowledge is required
• Knowledge of Martech stack infrastructure such as Video platforms, Webinar platforms, Virtual event platforms, Gifting platforms, Chat Bots Web Optimization tools, and other tools are considered a strong asset
• Proficient user of Microsoft Office product, including Excel, PowerPoint and Word
• General knowledge, interest and ability to learn and understand new technology
• Must be legally entitled to work in the country where the role is located. Must be able to travel to the United States, Canada and/or internationally, and have a valid passport

Preferred Qualifications

• A quick learner with the ability to look at things with a critical eye and ask smart questions
• Ability to review and understand specific departmental requirements and consider how they impact the broader organization and cross departmental processes
• Ability to work proactively, juggle competing priorities, problem solve
• Exceptional interpersonal skills, customer service and communication skills
• ‘Go getter’ type attitude – eagerness and desire to get things done; High energy, enthusiasm and initiative
• Must enjoy hands-on learning of new technologies and software, specifically in the marketing technology world
• Ability to multi-task and to be able to successfully manage several interdepartmental needs and projects at one time
• Must possess excellent time management and organizational skills
• Proven ability to meet tight deadlines in a fast-paced environment

NOTES

Successful candidates might be required to undergo a background (work and education) verification with an external vendor.

We thank all those who apply, however, please be advised that only those candidates selected to move forward will be contacted.

ACCESSIBILITY & DIVERSITY

Prophix promotes a diverse, inclusive, and accessible workplace. By embracing diversity, we build a more effective organization that empowers our employees to be the best that they can be. We are committed to creating a working environment that is barrier-free and we are prepared to provide accommodation for people with disabilities.

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and Ontario Human Rights Code, Prophix will provide accommodation throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of any accommodation(s) that you may require to any materials or processes used to ensure your equal participation.

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