Head of Brand Marketing – Sports Interaction and Party Casino-Canada – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Wed, 30 Apr 2025 22:40:28 GMT

Job description: Company DescriptionSports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We’re pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.Job DescriptionAs a Head of Brand Marketing you will be responsible for leading brand strategy, partnerships, creative excellence, and customer marketing optimization while aligning brand performance with business growthReporting to the Head of Canada you will be part of the Marketing Team.Role SummaryAs the Head of Brand Marketing, you will drive the strategic vision and positioning of Sports Interaction and PartyCasino in Canada, ensuring consistent, impactful, and engaging brand communication. You will oversee a double-digit brand marketing budget, all brand marketing efforts, from integrated campaigns to sponsorships, partnerships, and digital content, lead external agencies and collaborating closely with creative, performance marketing, and product teams.Key Responsibilities:Brand Strategy and Positioning

  • Define and execute a comprehensive brand strategy aligned with Entain Canada’s overall business goals.
  • Develop differentiated positioning for both brands, resonating with Canadian players and stand out in the iGaming market.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Lead customer segmentation strategies and ensure personalized marketing approaches.
  • Build and lead a multi-channel brand strategy to enable growth of market share Campaign Development and Execution
  • Lead multi-channel marketing campaigns, including digital, TV, out-of-home, social media, experiential and more.
  • Oversee creative execution, ensuring all campaigns reflect the unique tone, values, and positioning of each brand.
  • Collaborate with external agencies to produce high-quality, engaging content.
  • Integrate CRM optimization and data-driven insights into campaign strategies.

Sponsorships and Partnerships

  • Identify and manage strategic sponsorship opportunities, including partnerships with Canadian sports teams, leagues, and events to amplify brand visibility.
  • Develop influencer marketing strategies and build partnerships with content creators relevant to Canadian audiences.

Team Leadership and Collaboration

  • Lead and inspire a team of brand marketers, fostering a culture of innovation, collaboration, and accountability.
  • Partner with performance marketing, customer experience, and product teams to align brand initiatives with broader marketing strategies.
  • Serve as a key representative of the marketing function within the Canadian leadership team.

Analytics and Optimization

  • Use data-driven approaches to measure the impact of brand investments towards commercial targets.
  • Track, optimise and regularly report on performance of brand campaigns, providing insights and recommendations for senior leadership and stakeholders.
  • Track brand KPIs, such as brand awareness, customer sentiment, and campaign ROI, leveraging tools like Google Analytics.
  • Partner with CRM team to optimization strategies and automation of customer journeys.

Regulatory and Responsible Gaming Compliance

  • Ensure all marketing activities adhere to Canadian iGaming regulations, including provincial requirements.
  • Promote responsible gaming through thoughtful and compliant messaging across all brand communications.

QualificationsQualifications:

  • 8+ years of experience in brand marketing, with at least 3-5 years in a brand marketing leadership role.
  • Significant brand strategy experience, including proven experience transforming a brand to capture significant growth
  • Proven track record of managing successful campaigns in the iGaming, sports, entertainment, or technology sectors is ideal.
  • Experience in the iGaming space is preferred
  • Strong understanding of Canadian marketing trends, consumer behaviours, and the competitive landscape.
  • Experience working with sponsorships, partnerships, and multi-channel campaigns tailored to local markets.

Technical Skills

  • Proficiency in analytics tools (e.g., Google Analytics) and marketing platforms.
  • Familiarity with CRM tools and data-driven marketing strategies.
  • Strong knowledge of iGaming platforms, trends, and advertising standards in Canada is ideal.

Leadership Skills

  • Exceptional leadership and team management capabilities, with experience mentoring and developing high-performing marketing teams.
  • Strong stakeholder management skills, with the ability to influence and present to senior leadership.

Competencies and Attributes

  • Strategic thinker with a customer-first mindset.
  • Creative and innovative approach to brand storytelling.
  • Data-driven decision-maker with a focus on measurable outcomes.
  • Collaborative leader capable of inspiring cross-functional team

Education

  • Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.

Additional InformationAt Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.Depending on your role and location, you can expect to receive benefits like

  • A regular bonus
  • Healthcare support
  • A stake in our success through our ShareSave scheme
  • Great development opportunities
  • Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Company Overview

Entain is at the forefront of transforming sports betting, gaming, and interactive entertainment by prioritizing user experience and innovation. The company emphasizes pushing boundaries with technology and collaboration, inviting individuals to join in and contribute to its success.

Job Position: Head of Brand Marketing

Role Summary

The Head of Brand Marketing will lead brand strategy and performance for Sports Interaction and PartyCasino in Canada, managing a double-digit marketing budget and overseeing integrated campaigns, partnerships, and digital content.

Key Responsibilities

  1. Brand Strategy and Positioning

    • Develop and execute brand strategies aligned with business goals.
    • Conduct market research to identify opportunities.
    • Implement customer segmentation and personalized marketing.

  2. Campaign Development and Execution

    • Lead multi-channel marketing campaigns across various platforms.
    • Ensure creative execution aligns with brand values.
    • Collaborate with external agencies for effective content production.

  3. Sponsorships and Partnerships

    • Manage strategic sponsorships with sports teams and events.
    • Develop influencer marketing strategies.

  4. Team Leadership and Collaboration

    • Inspire a team of brand marketers and promote a collaborative culture.
    • Align brand initiatives with broader marketing strategies.

  5. Analytics and Optimization

    • Use data to measure campaign effectiveness and report insights.
    • Optimize brand campaigns based on KPIs.

  6. Regulatory Compliance

    • Ensure marketing activities adhere to Canadian iGaming regulations.
    • Promote responsible gaming through compliant messaging.

Qualifications

  • Experience: 8+ years in brand marketing, with 3-5 years in leadership roles, preferably in iGaming.
  • Skills: Proficiency in analytics tools, strong understanding of Canadian markets, and leadership capabilities.

Education

  • Bachelor’s in Marketing, Business Administration, or related field; an MBA is advantageous.

Additional Information

Entain offers competitive salary packages, bonuses, healthcare support, and opportunities for professional development. The company is committed to diversity, equity, and inclusion in its workplace culture. Adjustments for recruitment processes are available upon request.

Digital Media Manager, Paid Social & Programmatic – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Mar 2025 23:18:17 GMT

Job description: Company DescriptionWe’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.Job DescriptionPosition Overview:As Digital Media Manager, Paid Social & Programmatic, you will play a critical role in executing and optimizing performance marketing strategies across Paid Social, Programmatic, and Native advertising channels. Reporting to the Head of Digital Media and Planning, you will be responsible for hands-on campaign execution, performance analysis, and continuous optimization to drive growth, efficiency, and innovation in our media investments.This is an individual contributor role where you will work closely with brand teams, compliance, legal, BI, and CRM to maximize acquisition, retention, and engagement across multiple markets.This role is ideal for a specialist with deep expertise in paid media, ad platforms, and performance-driven marketing who thrives in a fast-paced, data-driven environment.Key Responsibilities:Media Strategy & ExecutionOwn the execution and optimization of Paid Social, Programmatic, and Native advertising campaigns.Develop and implement annual strategic frameworks for Meta, Snapchat, TikTok, DV360, Xandr, The Trade Desk, Quantcast, Yahoo, Outbrain, Taboola, and Microsoft Live.Manage budget pacing, media spend allocation, and performance forecasting to maximize ROAS, CPA, and customer acquisition KPIs.Work cross-functionally with Brand, Compliance, CRM, and BI teams to align media strategies with business objectives.Drive innovation by identifying new ad platforms, technologies, and best practices that enhance campaign performance.Campaign Optimization & Data-Driven InsightsExecute in-platform campaign optimizations, ensuring ads are continuously refined for audience targeting, creative performance, and bidding efficiency.Ensure all campaigns are properly tracked, working closely with MarTech and BI teams to implement cookieless tracking, SKAdNetwork integrations, and multi-touch attribution models.Leverage A/B testing and dynamic creative optimization (DCO) to enhance ad personalization and engagement.Analyze campaign data to identify trends, uncover insights, and inform future strategy.Stakeholder & Partner CollaborationWork closely with external ad platform partners (Google, Meta, Quantcast, Snapchat, etc.) to test new features, gain priority insights, and drive best-in-class performance.Collaborate with affiliate and influencer marketing teams to explore paid partnership opportunities that complement direct media buying efforts.Align with the CRM team to develop re-engagement and retention strategies that leverage paid media.Present media performance updates and recommendations to internal stakeholders, including P&L owners and senior leadership.Compliance & Industry Best PracticesEnsure all advertising meets regulatory and compliance standards across different jurisdictions, adapting media strategies where necessary.Stay ahead of privacy-first marketing solutions, including 1st-party data strategies, contextual targeting, and evolving ad regulations.Continuously research and implement AI-driven bidding strategies and automation solutions to enhance efficiency.Performance Reporting & OptimizationDeliver weekly, monthly, and quarterly media reports, providing insights into budget pacing, channel performance, and media mix effectiveness.Work closely with BI teams to optimize multi-touch attribution models, media mix modelling (MMM), and incrementality testing.Identify opportunities to refine media spend allocation and maximize marketing ROI.Specialist skills and experienceDesired Attributes:Strategic & Analytical Thinking – Ability to develop data-driven media strategies.Execution-Oriented – Hands-on approach to managing and optimizing campaigns in-platform.Adaptability & Innovation – Thrives in a fast-changing digital landscape.Results-Focused – Continuously drives performance improvements based on key KPIs.Strong Collaborator – Works effectively with cross-functional teams and external partners.Compliance-Minded – Ensures all campaigns adhere to iGaming regulations.QualificationsQualifications:4+ years of hands-on experience in digital media buying, campaign execution, and performance optimization, preferably within sports betting, casino, or gaming.Expertise in running and optimizing Paid Social, Programmatic, and Native advertising campaigns.In-depth knowledge of Google DV360, CM360, Meta Ads, Snapchat Ads, TikTok Ads, Outbrain, Taboola, and other DSPs.Experience with tracking solutions (Google Analytics, Appsflyer, Adjust, SKAdNetwork) and attribution models.Strong analytical skills—able to interpret complex data sets and present actionable insights.Proficiency in A/B testing, dynamic creative optimization, and bid automation.
Familiarity with iGaming compliance and advertising regulations across multiple markets.Excellent stakeholder management and cross-functional collaboration experience.High-level proficiency in Excel, PowerPoint, and data visualization tools.Additional InformationDiversity and equal opportunities:As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.Our diverse internal networks provide the support for you to express your views and make a positive difference.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Entain is a global company with over 30 brands and 29,000 employees focused on betting, gaming, and interactive entertainment. They are looking for a Digital Media Manager, Paid Social & Programmatic to optimize performance marketing strategies across various advertising channels. The ideal candidate will have experience in digital media buying, campaign execution, and optimization, with expertise in platforms such as Google DV360, Meta Ads, and Snapchat Ads. The role requires strong analytical skills, familiarity with iGaming compliance, and the ability to collaborate with cross-functional teams. Entain promotes diversity and equality in the workplace and values individual differences.

Senior SEO Specialist – Entain – Toronto, ON

Company: Entain

Location: Toronto, ON

Expected salary:

Job date: Wed, 19 Mar 2025 23:02:15 GMT

Job description: Company DescriptionWe’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.We are looking for an experienced Senior SEO Specialist to lead the development and execution of a comprehensive SEO strategy, optimizing content, and ensuring our digital presence is maximized for organic traffic. This role requires a unique blend of technical SEO expertise, strategic content planning, and a strong passion for sports. Experience with sports betting content is a significant asset.Job DescriptionKey ResponsibilitiesDevelop and implement a robust SEO strategy tailored to sports, casino and betting content, focusing on organic traffic growth and engagement.Conduct in-depth keyword research, competitor analysis, and audience insights to guide content planning and optimization efforts.Collaborate with content creators, editors, and writers to ensure all published content aligns with SEO best practices.Optimize existing web pages, including metadata, schema markup, internal linking, and overall site structure for maximum visibility.Monitor and analyze site performance using tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics, providing data-driven recommendations.Implement and oversee technical SEO improvements, including site speed optimization, crawlability, and structured data implementation.Identify and resolve SEO-related technical issuesStay current with the latest SEO trends, Google algorithm updates, and sports industry developments to maintain a competitive edge.Manage WordPress or other CMS platforms, ensuring seamless content publishing and optimization.Lead and coordinate marketing operations efforts, including managing campaigns and aligning them with SEO goals.Identify new opportunities for content growth, including evergreen pages, betting odds guides, and major sports event coverage.AI & Innovation: Experience experimenting with AI tools and AI agents to enhance SEO workflows, content creation, and overall productivity.Work closely with social media and digital marketing teams to ensure a holistic approach to traffic generation.QualificationsSpecialist Skils and ExperienceMinimum of 5 years of experience in SEO strategy, digital marketing, or content planning with a proven ability to drive organic growth.Deep knowledge of North American sports, with expertise in sports betting being a strong asset.Strong understanding of on-page, off-page, and technical SEO principles.Hands-on experience with technical SEO, including crawlability, site structure, page speed optimization, and structured data.Experience with WordPress or similar CMS platforms is mandatory.Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs as well as Google AnalyticsExcellent analytical skills with the ability to translate data insights into actionable strategies.Experience in content planning and editorial strategy, ensuring alignment with search trends and user intent.Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment.Ability to leverage AI-driven insights for optimizing content strategy, automating repetitive tasks, and improving marketing efficiency.Background in sports journalism, content marketing, or digital media is highly desirable.Experience working in marketing operations, including campaign management, is a plus.Competencies / Behaviour’sStrategic Thinking: Ability to develop and execute long-term SEO strategies to drive sustained traffic growth.Collaboration: Strong team player with excellent communication skills, able to work cross-functionally with content, marketing, and development teams.Analytical Mindset: Data-driven approach to problem-solving and decision-making.Attention to Detail: Ensuring accuracy and quality in content optimization and SEO execution.Adaptability: Ability to stay ahead of industry changes and apply new SEO trends and technologies.Leadership: Ability to guide and mentor content teams on SEO best practices and drive a culture of continuous improvement.What you’ll need to be successfulA strong ability to take ownership of SEO strategies and deliver measurable results in organic traffic growth.The capability to manage multiple projects simultaneously while maintaining attention to detail.A proactive approach to identifying SEO opportunities and solving technical challenges.Effective communication skills to collaborate with cross-functional teams and educate stakeholders on SEO best practices.A passion for sports and a deep understanding of how sports fans engage with content.A drive for continuous learning and improvement in the ever-evolving landscape of SEO and digital marketing.Additional InformationDiversity and equal opportunities:As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.Our diverse internal networks provide the support for you to express your views and make a positive difference.At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Entain is a global company focused on betting, gaming, and interactive entertainment. They are seeking a Senior SEO Specialist with experience in optimizing sports, casino, and betting content. The role requires expertise in technical SEO, content planning, and a passion for sports. Responsibilities include developing and implementing SEO strategies, collaborating with content creators, optimizing web pages, monitoring site performance, and staying current with industry trends. Qualifications include a minimum of 5 years of SEO experience, knowledge of North American sports and sports betting, proficiency in SEO tools, and strong analytical skills. The successful candidate will need to demonstrate strategic thinking, collaboration, analytical mindset, attention to detail, adaptability, and leadership skills. Entain promotes diversity and equal opportunities in the workplace, providing a safe and inclusive culture for all employees.