NPower Canada is a charitable organization that launches underserved young adults into meaningful and sustainable digital careers. The program provides participants with free in-demand digital and professional skills training and connects them to new and rewarding career opportunities with some of Canada’s largest employers.
Through consultation with a wide range of employers, NPower Canada’s comprehensive curriculum ensures participants are equipped with the in-demand technical and professional skills most sought after by industry.
NPower Canada provides employers with access to a pipeline of eager, diverse and job-ready young talent with in-demand digital skills who are primed to succeed in the workplace. Graduates receive ongoing support and coaching to ensure continued success in their careers.
Position Summary
The Manager, Marketing will work closely with the Director, Marketing and Communications and is responsible for leading the planning, project management and successful delivery of core marketing programs and activities for NPower Canada. Key accountabilities for the Manager, Marketing include supporting the development of the organization’s annual marketing plan and managing a team with expertise in marketing communications, graphic design, digital marketing, and web, to deliver high quality and impactful products and campaigns. This position will also have a strong internal collaboration focus, working with Program, Outreach, Employment and Development colleagues to deliver marketing communications products, including reports, social media and web content, brochures/flyers, advertisements, and other marketing materials. The Manager, Marketing will make an invaluable contribution to the achievement of NPower Canada’s strategic marketing, communications and partnership engagement goals. Position may be performed from areas around Vancouver, Calgary, Toronto, Montreal, Halifax.
Who you are
A self-directed, team-oriented professional who is able to work with a diversity of internal and external stakeholders to formulate and implement strategy and achieve NPower Canada’s marketing and recruitment goals
A marketing professional with excellent understanding of branding, marketing and advertising principles and demonstrated experience developing and leading marketing campaigns to reach diverse and varied audiences
Someone with demonstrated knowledge and experience with social networking and social analytics tools as well as knowledge of SEO, SEM and paid search strategies to optimize a Google Adwords grant
An excellent communicator with honed writing and copy-editing skills and the ability to articulate constructive feedback to both internal and external partners
Someone who loves analytics and optimizing digital content to reach broader audiences
A talented and creative professional with 4-6 years of relevant marketing and communications work experience, preferably in the non-profit sector
Post-secondary education in a related subject area (e.g., marketing, communications, fundraising, public relations, journalism, creative writing)
A supervisor with strong team management experience with demonstrated ability to develop, coach and mobilize your team to effectively deliver high quality work
A detail-oriented, resourceful and organized with strong project management skills and proven ability to lead the overall management and successful execution of integrated project plans, timelines, and deliverables within budget
A bilingual professional with experience marketing to Francophone audiences in Quebec and across Canada is an asset
Flexible, comfortable in an evolving role, and thrive in a collaborative, fast-paced and results-focused environment
Marketing Strategy
Leads development and implementation of key marketing strategies to promote NPower Canada and increase program applications
Works with key stakeholders to develop and deploy paid and organic digital/social media strategies and marketing campaigns for program recruitment, reputation management and profile-raising initiatives across digital channels including social, website and email communications.
Monitors and evaluates the success of integrated marketing and advertising campaigns to continuously improve audience performance and lead generation along with awareness, and acquisition
Captures and analyzes marketing data/metrics, insights, and best practices, to identify areas for improvement and optimize campaigns
Leads marketing team to manage website content and provide recommendations for changes that will maximize SEO and SEM and positively impact awareness and program applications
Directs and oversees the work of contractors, including marketing agency, media buyer, vendors, web developers, and graphic designers
Champions and protects with NPower Canada brand, visual identity and style guidelines, providing oversight and ensuring consistency and quality
Content Development
Oversee management of website, digital and social media strategy and develop content to support priorities, activities, and programs in collaboration with Admissions, Outreach, Development and Program colleagues
Oversee the content calendar and preparation of compelling content for social media, collateral, English and French websites and e-communications, applying the appropriate communication style for a variety of audiences
Supervise website updates, enhancements, content and design initiatives
Support sponsored content development and creation in collaboration with partners
Supervise the design and production of key collateral, including brochures/flyers, video, and photography
Data and Reporting
Collect and leverage user (client) data to develop effective marketing campaigns
Produce reports and analytics on social content performance and offer insights and recommendations on digital strategy
Create, measure, and report effective benchmarks for performance of marketing campaigns, and assess against marketing goals
Develop and execute research objectives for content and design initiatives, for example website layout, content design, etc.
Keep abreast of market trends and current marketing best practices
Ability to communicate in both technical and non-technical terms and present information to non-expert audiences
DUE DATE FOR APPLICATIONS – October 5 2021, 5 PM EST
Early applications are encouraged.
NPower Canada is an Equal Opportunity Employer
NPower Canada will make every effort to accommodate any needs of candidates through the hiring process, under the Human Rights Code. Please inform us if you require any accommodation through the hiring process.
Manager, Marketing
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