JOB DESCRIPTION

Day in the Life:

Reporting into DVP, Social Media & Targeted Marketing (Email, SMS, Direct Mail), this role at Hudson’s Bay will support various parts of the business. The Senior Analyst role will require a strategic, result driven associate with strong business acumen and curiosity about why customers behave the way they do.

The position involves joining a dynamic, fast-past team and will require support across various strategic initiatives and daily business needs.

What You Will Do:

• Measure campaign performance through KPIs and provide recommendations for direct mail circulation and email/mobile targeting and organic social media
• Create and implement A/B tests for direct mail, email, and mobile channels. Analyze findings and apply learnings for future campaigns
• Analyze data, present findings to management and make strategic recommendations for future marketing campaigns and initiatives to help optimize campaign performance and ROI
• Build and maintain weekly, quarterly, annual and campaign reports and dashboards
• Work with the Targeted Marketing Manager and Social Media Manager to analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization.
• Use analytical and critical thinking skills to develop proactive solutions that address brand and business goals
• Collaborate with the channel leads to develop and execute test plans for key channel components such as timing, creative, content, segmentation, frequency, etc

What You Will Need:

• In-depth understanding of key performance metrics and the ability to recognize how they might impact the business
• Strong analytical and thought leadership skills (ability to tell a story and create action with data)
• Hyper aware of email marketing trends, social media trends, best practices technologies
• Proficient in Excel (including creating pivot tables/advanced formulas) Word, PowerPoint
• Hands-on experience working with ESP and analytical tools including but not limited to Omniture/Adobe Analytics, CheetahMail, Sprout Social, Hypr/Julius

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About Hudson’s Bay:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more.

Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC. The Hudson’s Bay Rewards members share their passion for living a colourful life, and get rewarded for doing the things that bring them joy.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates over 80 full-line locations and thebay.com featuring Marketplace – the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada. Hudson’s Bay operates under the HBC brand portfolio and founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

Interested in Social Media?

Follow us on LinkedIn & Instagram.

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.