The Bargains Group Ltd
890 Caledonia Road
Toronto, Ontario M6B 3Y1
Tel: 416-785-5655, 1-877-868-5655
Fax: 416-785-1647
Email: info@bargainsgroup.com
Title: Marketing & Social Media Leader
Classification: Full-Time 12 month renewable contract
Department: Marketing
Reports to: VP of Operations and President
Location: Toronto – in house
Salary Range: Negotiable
The Bargains Group is an award winning entrepreneurial Canadian, owned and operated company, which has been growing constantly
for over 25 years. We like to think of ourselves as Bargain Idea Generators. Our dedicated and caring BG family provides retailers,
companies, individuals, schools, organizations, associations and non-profits with quality merchandise and custom logoed promotional
products at wholesale bargain prices. We are innovative and love making our clients happy at a bargain, and believe in being socially
responsible.
Learn more about the Bargains Group at: www.bargainsgroup.com
We are currently seeking a Marketing & Social Media Leader to join our growing BG family on a 12 month renewable contract
The successful candidate will work closely with our entrepreneurial multi award winning President and have an appetite to learn and
grow. The Bargains Group is known as a well-kept secret amongst its thousands of clients and we need a Marketing & Social Media
Leader to make everyone in Canada aware of us and how we can help all businesses and organizations at a bargain. Who doesn’t
love saving money? Awareness is what is needed as we do what we do well and have been since 1988. A person that thrives in an
entrepreneurial environment where there are never enough hours to implement new ideas, would be referred to as an incredible multi
tasker and is well versed across the many marketing mediums would be a great fit. Helping to grow and nurture our existing clients as
well as finding new and innovative ways to increase our awareness both online and offline is what we strive to always accomplish. We
are truly a unique company and a great marketer will understand the value we bring to so many and proactively look at new ways to
increase our audience. We need you to leverage technology in a cost-effective manner that accomplishes what our goals are but
maintain existing marketing functions on time too. Bringing great ideas to the table are always welcomed and encouraged!
Key Responsibilities
- Planning, designing, and developing email, blogging and other marketing campaigns to a varied client base.
- Overseeing all Social Media channels (be the voice of the Company, President, Charity founded by President): including but not
limited to: Marketing pieces for clients and prospects, active and attentive participating and listening online, producing blogs,
creating and posting content for multiple channels and more.
- Research, develop and implement third-party online platforms: eg. Amazon, Craig’s List, etc.
- Supervising and assisting our online catalogue, including copy writing, product photography, and implementing SEO elements.
- Graphic design for various marketing initiatives; ensuring all visuals meet our brand standards.
- Outreach marketing growing BG presence through but not limited to: Facebook, Twitter, LinkedIn, Instagram, etc.
- Oversee and manage/mentor all marketing interns.
- Working closely with Purchasing and Sales departments to maintain an up-to-date physical and online inventory.
- Monitoring and improving our web presence using Google Analytics and by developing content through our CMS.
- Ability to develop and monitor link building.
- Other marketing and creative tasks as required.
- Creating marketing and other ideas & concepts to drive and increase sales.
- Overall increase sales through all above initiatives and produce results.
Desired Skills & Expertise
- Post-secondary education in Marketing or Communications or two to five (2-5) years’ related experience.