Company: GPAC
Location: Orlando, FL
Expected salary: $105000 per year
Job date: Fri, 19 Sep 2025 22:38:23 GMT
Job description:
Job Title: Senior Marketing Manager – Digital Strategy
Job Description:
As a Senior Marketing Manager within our dynamic Marketing team, you will report directly to the Chief Marketing Officer (CMO) and play a pivotal role in shaping and executing our digital strategy. We are seeking a results-driven individual with a proven track record in paid advertising and digital marketing initiatives.
Key Responsibilities:
-
Digital Strategy Development: Design and implement innovative digital marketing strategies that align with overall business objectives, aiming to increase brand awareness and drive customer engagement.
-
Campaign Management: Oversee and optimize paid advertising campaigns across various platforms, ensuring maximum ROI and performance metrics are met or exceeded.
-
Analytics and Reporting: Utilize data analytics tools to monitor, analyze, and report on the effectiveness of digital campaigns. Use insights to refine strategies and inform future initiatives.
-
Team Leadership: Collaborate with cross-functional teams, including content, design, and sales, to develop integrated campaigns that leverage multiple channels.
-
Stakeholder Communication: Act as a liaison between the marketing team and executive management, providing updates on campaign performance and strategic recommendations.
-
Market Research: Stay abreast of industry trends, competitor strategies, and emerging digital technologies to inform the marketing approach and maintain a competitive edge.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
- 5+ years of experience in digital marketing, with a strong focus on paid advertising.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, social media analytics).
- Excellent communication and leadership skills, with the ability to work collaboratively in a fast-paced environment.
Join Us:
If you are passionate about driving results through innovative digital marketing strategies and possess the expertise to lead a team in achieving ambitious goals, we invite you to apply for this exciting opportunity. Your contributions will play a crucial role in elevating our brand and achieving strategic business outcomes.