Greensaver is Ontario’s leading non-profit energy conservation organization. For nearly 30 years, we’ve helped people, businesses, and utility companies reduce their carbon footprint and, therefore, protect the environment. In total, we have helped over 100,000 homeowners, renters, and small businesses reduce their energy consumption and overall utility costs.

Our mission is to provide turn-key energy efficiency solutions for homes and small businesses, to deliver a sustainable future.

Our vision is to be Canada’s trusted energy conservation partner.

GreenSaver’s leadership team has decades of experience delivering energy efficiency, conservation, and demand management solutions for utilities, municipalities, and businesses. Our team consists of experts in program management and design, marketing, customer service, energy evaluations and building retrofits.

Marketing Associate

You have demonstrated that you have a strong skillset for delivering just the right tone of communication, in the right medium, on time and on budget. You will have the confidence to plan and execute campaigns that deliver real results, yet you will always look to how the messaging can be honed to constantly improve the effectiveness of the programs. A self-starter, you will have the confidence to work independently, yet also collaboratively as needed. To be part of a team delivering a sustainable future is important to you.

This role reports to the Marketing Manager.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.

Primary Responsibilities:

Marketing Planning and Execution

· Contributing to the development and execution of marketing strategies and plans that drive results across multiple channels

· Assisting in the development and implementation of the marketing budget and results dashboard to increase return on spend

· Event coordination from initiation to reporting, including tracking invitations, RSVP’s, securing venues, event participation, coordinating room preparation, surveys, thank-you and follow-up

· Working collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns , promotional events, and special events

Digital Marketing

· Collaborate with the team to lead social media strategies and implementation plans

· Contributing to the development and execution of digital plans and campaigns that support revenue and communications objectives for websites, social media, newsletter, and email campaigns

· Developing, creating, and sharing social media content to strengthen the brand and to support various channels

· Implementing and tracking against SEO/SEM strategies

Marketing Communication

· Leading content calendar development, planning and implementation

· Coordinating internal and external communications and activities to ensure alignment with corporate marketing and communications strategy

· Assisting with the development of company branded collateral, PowerPoint presentations and other written materials, ensuring consistency in all communications, brand image and messaging

Analytics & Reporting

· Developing analytic tools with web traffic/ad/lead dashboards to identify trends and insights to support a deeper understanding of channel attribution to optimize channel mix and cost effectiveness

· Reporting on marketing analytics; in-depth monthly reviews of traffic, referrals, leads, content for team to generate. Identify and communicate hits and misses and bring forward key recommendations

· Tracking performance, analyzing, and reporting on campaign analytics, conversions and results to inform future strategies and plans.

· Provide regular updates and reports to management as needed. Other requirements and responsibilities in line with organizational need.

Minimum Qualifications

· University degree in Communications, Commerce, Marketing or related discipline

· 3+ years of experience driving ROI for companies using paid, owned, and earned offline and digital media and channel attribution strategies.

· Exceptional research, writing, and editing skills to write/create/produce materials across a variety of platforms/channels (web, digital, print, social media, email, etc.).

· Experience in google analytics, google ads, social media ads manager

· Experience in website management strongly preferred (wordpress)

· Ability to adhere to brand standards

· Ability to manage multiple projects and relationships at a given time

· Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the data

· Interpersonal: Leadership, collaboration, detail-oriented

Compensation

• Competitive base annual salary and full company benefits are available for the right candidate.

To Apply

Please submit a cover letter and resume and samples of your work in one attachment.

Greensaver is proud to be an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Types: Full-time, Permanent

Benefits:

• Commuter benefits
• Dental care
• Employee assistance program
• Employee stock purchase plan
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Vision care

Schedule:

• 8 hour shift

COVID-19 considerations:
A specific COVID-19 policy is in place.

Application question(s):

• Are you legally authorized to work in Canada?

Experience:

• Marketing: 3 years (preferred)