You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

To support the vision of helping Canadians live healthier lives, Sun Life created the largest network of health resources in Canada – Lumino Heath. The vision behind this two-sided network is to allow Canadians complete access to easily searchable healthcare resources and providers including dentists, physiotherapists, massage therapists, chiropractors, and more. Through this, we’ve developed a marketing solution that helps these providers grow their practice, retain patients, and simplify their marketing efforts. An innovative new way for providers to market their practice and connect with more patients on a trusted and wide-reaching health network. The network is available to our 6 million Sun Life clients and now to all Canadians on LuminoHealth.ca.

We are looking for a passionate and energetic Director, B2B Marketing to join Lumino Health to lead the development and implementation of a full-funnel B2B marketing plan to health-care providers in Canada.

Reporting to the AVP, Strategy, Provider Relationships, and Operations, you will work collaboratively with sales, product, marketing, and analytics teams to define our value proposition to health-care providers and build out a comprehensive marketing strategy that supports our program KPI’s. You will have the opportunity to advance Lumino Health’s profile within the health-care community and shape our provider marketing function.

The ideal candidate will have extensive marketing experience and the ability to lead a team, including writers, campaign managers and email automation specialists. Please note, this is a 12 month contract opportunity.

What you will do:

• Develop, manage, and execute a strategic multi-channel marketing and communications program for Lumino Health’s B2B business that drives ongoing adoption of SaaS subscriptions to health-care providers based upon program KPI’s within key market segments.

This includes:

• Ownership of the value proposition of Lumino Health in the B2B space and all associated messaging

• Addressing all aspects of the marketing journey – awareness, consideration, purchase, retention and advocacy

• Use of a variety of delivery mediums such as email, digital, social media marketing, video and live events, webinars, advertisements, sales tools, case studies, white papers, etc.

• Lead a team of marketing professionals and oversee the end to end process of campaign development including research and analytics, brief creation, writing, graphic design, coding, and campaign deployment through marketing automation (Adobe)

• Monitor, evaluate and report on the success of marketing campaigns and implement recommendations for improvement

• Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis; represent the voice of customers by conducting competitive analyses and gather research/feedback

• Maximize brand value through research, development, and implementation of marketing campaigns designed to create return on investment.

• Keep a pulse on market trends and the competitive landscape, reporting on competitor marketing campaigns, communications, and positioning

• Stay up to date on current best practices, trends and technology and make recommendations to drive efficiencies, improvement, and innovation

• Develop and promote initiatives consistent with company goals and objectives and ensure all products, services, and other offerings conform to brand identity and conduct ongoing brand management

• Ensure that all materials including client facing platforms are developed and distributed according to an appropriate brand standards, align with program value prop, and on time

What do you need to succeed?

• A high achiever that is goal orientated with an exceptional track record of success in marketing execution while leading and mobilizing people and building relationships

• Strategic thinker that also that can also operate at the tactical level very efficiently

• Decisive and focused—understands what needs to be done and moves quickly to that end; a hands-on executor who leads by example that can multi-task and prioritize to achieve timelines and outcomes

• Confident, transparent and comfortable sharing perspectives and guidance

• Innovative, creative, and resourceful; focused on driving a leading market position

• Customer focus – a tireless drive to understand the customer and the competition

Qualifications:

• University or College degree in business, marketing, or equivalent

• 5-7 years of experience in B2B marketing with expertise in lifecycle marketing & customer relationship management

• Experience using marketing platforms including CRM (ie Salesforce.com), marketing execution (ie. Adobe), and analytics (ie. Tableau)

• Strong working knowledge of SEO, SEM, and digital advertising

• Strong content marketing skills from conception to execution

• In-depth knowledge of PIPEDA and CASL requirements

What’s in it for you?

• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

• A friendly, collaborative and inclusive culture

• Joining a reputable organization with over 150 years of history

• Being part of an organization that offers the best experience by doing what is right and caring for our Clients

This is a 12 month contract position.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

93,800/93 800 – 153,200/153 200

Job Category:

Communications

Posting End Date:

15/10/2021