newSocial Media Strategist – TorontoPostmedia Network Inc.3.2Toronto, ON Measure and optimize paid marketing using Google Analytics. Position Type: Full-Time, Permanent*. You will develop and implement comprehensive social media… 3 days ago·More…View all Postmedia Network Inc. jobs – Toronto jobsSalary Search: Social Media Strategist – Toronto salaries in Toronto, ONSee popular questions & answers about Postmedia Network Inc.

Position: Social Media Strategist

Position Type: Full-Time, Permanent

Location: Toronto, ON

Reports to: Social Team Lead

Division: Postmedia Integrated Advertising

The Company:

Postmedia is a Canadian newsmedia company representing more than 120 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

We are looking for a qualified Social media strategist to join our team. You will develop and implement comprehensive social media strategies for Small Business and Enterprise level clients. To be successful in this role you will need to effectively leverage best practices to drive relevant traffic, generate new leads and maximize ROI.

What you’ll do:

  • Experience in paid social advertising from strategy and design through execution, optimization and reporting on Facebook, Instagram, Twitter, LinkedIn, and/or Pinterest
  • Measure and optimize paid marketing using Google Analytics
  • Proactively identify and address issues and facilitate resolutions to problems when discovered.
  • Stay up-to-date with your field by researching, testing and promoting best practices
  • Manage the social performance reporting process, communicating results with key stakeholders in the agency and clients.
  • Prepare presentations and recommendations, and be comfortable sharing with the clients and internal team members.
  • Bilingual is an asset

Who you are

  • One to two years of direct experience managing paid social media ads across multiple social media platforms.
  • High level of comfort being hands-on with data for performance analysis; in-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.) and provide optimization recommendations and action plan.
  • Advanced knowledge of pixel placement, custom audience creation, Facebook’s e-commerce functionalities, and funnel design.
  • Be a thought-leader, assist with new business pitches, educate various in house stakeholders on best practices, and stay abreast of industry trends.
  • Able to provide consultation, direction and recommendations.
  • Should be very comfortable working in Excel, building reports for measuring ad effectiveness
  • Experience working with a content/creative team to design attractive creative.
  • Onboard new business
  • Meticulous attention to detail

Should you be interested in this opportunity please forward your cover letter and resume in one document.

Application Deadline: October 30, 2021

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

______________________________________________________________________________

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.



Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.

Job Types: Full-time, Permanent

Schedule:

  • Monday to Friday

Social Media Strategist – Toronto


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Digital Communications Specialist – RemotePostmedia Network Inc.3.2Toronto, ON•Remote Reporting to the Vice-President, Communications, the Digital Communications Specialist plays an integral role on the small yet dynamic communications team at… 11 days ago·More…View all Postmedia Network Inc. jobs – Toronto jobsSalary Search: Digital Communications Specialist – Remote salaries in Toronto, ONSee popular questions & answers about Postmedia Network Inc.

The Company

Exceptional Journalism Powered by Media Innovation. At Postmedia, our award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. Our vision to be the most innovative media company in Canada with thought-provoking journalism that audiences crave and strong platform solutions that help businesses succeed is a vision that is brought to life by our empowered teams.

The Role

Reporting to the Vice-President, Communications, the Digital Communications Specialist plays an integral role on the small yet dynamic communications team at Postmedia. The Digital Communications Specialist is responsible for coordinating projects and assisting the team with a variety of communication initiatives including: website and intranet management, social media monitoring, tool design and development all targeted at both internal and external audiences.

Ongoing high demand for communication support across Postmedia requires this employee to deliver communications and project-management support in a fast-paced and time-sensitive environment while working on interesting, challenging and varied communication projects. A juggler with equal passion for words and technology would be ideal.

You can manage and prioritize multiple projects with ease, have a good sense of how to develop and adhere to corporate processes and you take pride in ensuring that communications projects remain on track while managing multiple, sometimes competing deadlines (see juggler note above). You collaborative approach, collegial attitude and can interact professionally and confidently with colleagues at all levels to understand and meet their needs. You are a curious problem solver with a creative approach to bridging gaps while delivering on objectives.

What You’ll Be Doing

  • Project Management, Analysis and Reporting – You’ll ensure that the team stays on track with project deliverables and prepare updates and reports that measure progress and analyze results.
  • Website management – You will develop content, editorial calendar and manage updates for both the corporate website and employee intranet. Requires proficiency with WordPress and SharePoint. Working knowledge of design and video editing software strongly preferred.
  • Media Monitoring – You will be responsible for the collection, development and distribution of a number of Daily News Briefs on specific topics of interest
  • Internal/Employee Communications & Event Planning – You will contribute to the planning of quarterly Employee Communications, developing materials as required. You will also assist in planning, logistics, and execution for internal employee events, both online and in-person.
  • Group email box management – timely reviewing, re-directing and/or responding to inquiries ensuring that outreach is addressed in a timely and professional manner consistently.

Who you are:

  • Training with a focus on Communications, Public Relations, Journalism or other related fields or a combination of training and experience.
  • 4-6 years related experience in an agency or corporate environment
  • Excellent business storytelling skills, creative problem solver, strong time management skills, detail-oriented, independent self-starter, strong interpersonal skills and sense of urgency, sound judgment, negotiation skills, and a commitment to exceptional client service under tight-timelines and with multiple deliverables
  • Ability work independently and thrive in a fast-paced environment exercising tact, diplomacy, and discretion when managing confidential information
  • Experience with content writing, design, and planning across multiple platforms
  • Proficiency using visual design and video editing software (e.g., Adobe Premier Pro)
  • Understanding and interpretation of platform analytics
  • Understanding/experience with social listening/moderation and industry tools
  • Proficiency with online polling platforms (e.g., Survey Monkey)
  • Strong working knowledge of PC applications including MS Office (Outlook, Excel, Word, PowerPoint) and Microsoft SharePoint

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.

Additional information:

With the safety of our teams at the forefront especially during the COVID-19 pandemic, we are currently working remotely. The successful candidate will require access to a home workspace and have reliable high-speed internet access.

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday

Work remotely:

  • Yes

Digital Communications Specialist – Remote


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Social Media ManagerSporting Life Inc3.2Toronto, ON 3-5 years of relevant experience in social media, content creation, or digital marketing, preferably in the retail space. 9 days ago·More…View all Sporting Life Inc jobs – Toronto jobsSalary Search: Social Media Manager salaries in Toronto, ONSee popular questions & answers about Sporting Life Inc

Job Title: Social Media Manager


Reports To: Brand & Content Manager


The Social Media Manager will leverage their experience and talents to elevate the Sporting Life brand through social media. They will attract and interact with our customers online, achieving superior customer engagement through compelling storytelling, with the goal to optimize and monetize paid advertising campaigns and drive traffic to our stores.,

Description of Job Responsibilities:
Lead the organization’s social media strategy, working with other functional teams to develop content plans.

  • Manage the social media calendar with the ability to read, react, and adapt in real-time.
  • Work with writers to develop content for the Sporting Life blog, including editing and publishing.
  • Manage and oversee social media advertising campaigns.
  • Use creative thinking and digital know-how to craft compelling, sharable content.
  • Work collaboratively with the marketing team and other departments to launch social media campaigns that will build brand awareness and increase market share.
  • Build social relationships with online influencers, vendors and both potential and existing customers.
  • Undertake regular reporting of social media performance and analytics, leveraging analysis to improve our social efforts over time.
  • Act as an extension to the Customer Care team by responding in a timely manner to customer questions, inquiries or comments.


Essential Requirements and Qualifications:

  • 3-5 years of relevant experience in social media, content creation, or digital marketing, preferably in the retail space
  • Post-Secondary Education in Marketing, Communications or related discipline
  • Experience with optimizing paid social media campaigns using Facebook Business Manager
  • Excellent communication skills with an understanding of how to effectively communicate across different digital platforms (French language skills would be a bonus)
  • Proven analytics skills with the ability to analyze results and leverage the information to improve future programs
  • Experience with social media monitoring and publishing tools
  • Solid project management skills with a proven ability to translate objectives into programs that effectively reach the target audience
  • Ability to multi-task and oversee many projects and deadlines simultaneously with changing priorities
  • Excellent organizational skills, as work projects are short cycle; frequent new projects
  • Self-starter with the ability to work independently and produce results under pressure
  • Aficionado of an active, lifestyle

Social Media Manager


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