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The recruiter in charge of this role is San Thangarajah
If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.
One of our major banking clients is looking for a Marketing Coordinator (Investments, Project Experience)
Length: 1 year with possibility of extension or permanent
Location: Toronto, ON – Hybrid
Hours of Work: Monday – Friday, 9 am – 5 pm
Candidate Value Proposition (CVP):
Team Culture:
ROLE AND RESPONSIBILITY
Digital Content 20%
· Working with Senior Marketing Manager to create business case for content driven communications across lifecycle and/or acquisition, demonstrating the value of content-based marketing to attract new customers and increase existing customers loyalty.
· Utilizing existing, internal Banking investing news and educational material to develop new digital content for Bank Investor line clients, with the aim to increase engagement, use of tools and each product.
· Analyzing results of content-based communications, reporting to line of business and further refine to continuously improve defined key performance indicators KPI’s.
Project Management & Execution 60%
· Collaborating with Senior Marketing Manager and Marketing Managers to develop campaign strategy and obtaining approval from key stakeholders.
· Production and submission of campaign briefs for either internal Centre of Excellence (COE) or external agency partners.
· Develop campaign data targeting matrices to identify client groups for targeting and post campaign measurement.
· Review, approve and ownership of campaign work back schedules, for both creative and data, sharing key milestones with stakeholders where necessary.
· Ensure that creative/marketing content adheres to Bank standards and align to project objectives.
· Lead Q/A and UAT prior to campaign deployment
· Manage the approval process from all stakeholders during campaign development through to Q/A from line of business, legal, compliance and translation.
· Provide reporting analysis on campaigns such as clicks, opens, assets acquired etc.
· Recommend campaign improvements to further optimize email and client engagement KPIs.
Efficiencies & Change Innovation 10%
· Identify areas of opportunity to increase production efficiencies to deliver business objectives.
· Collaborate with Marketing Managers and Senior Marketing Manager to improve customer experience and customer engagement through new strategies and campaign recommendations.
· Review communication and competitor trends, again recommending areas where Banking Wealth could utilize changes for improvement.
Relationship Management 10%
· Work closely with internal COE (Centre of Excellence) and external agency partners to successfully deliver campaign projects.
· Collaborate with analytics partners, pre and post campaign to refine and evolve campaign deliverables continuously.
· Liaise with colleagues across the Bank enterprise, leveraging expertise, experience, and knowledge to provide our customers with consistent and cohesive experience.
EXPERIENCE:
-2 years of marketing/copywriting experience with preference for life cycle and one to one communication
· Working knowledge of marketing communications development and implementation including newsletters, direct mail, promotions and offers, and eCommunications
· Excellent writing and proven marketing content development
· Working knowledge of customer relationship management, customer segmentation and database management, market research practices and processes
· Working knowledge of investments and the investment industry
SKILLS:
· Relationship building
· Proven project management skills
· Strong ability to multi-task
· Excellent communications skills – written, verbal and presentation skills
· Strong organization skills and time management skills and execution abilities
· Ability to manage agency relationships
· Entrepreneurial spirit and team attitude
· High level of proficiency in MS Office – MS Word, MS Excel, MS PowerPoint.
· Knowledge of database management is an asset
· Adaptable and flexible to meet
…
changing business needs
· Analytical skills to extract key insights from large quantities of data
· Web savvy
EDUCATIONAL REQUIREMENTS:
Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply!
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Expected salary:
Location: Toronto, ON
Job date: Mon, 13 Jun 2022 05:24:46 GMT
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Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The Role:
Join a purpose-driven winning team, committed to results, in an inclusive and high-performing culture.
The Manager of Digital Acquisition Marketing Strategy leads the development and execution of the acquisition marketing strategy and campaigns for Scotiabank’s Investments products and plans. Working in close collaboration with internal partners and external agencies, you will champion our go-to-market process and strategize, implement, and track the performance of our digital marketing campaigns.
What you will do:
What you need:
What you bring:
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: ”for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
Expected salary:
Location: Toronto, ON
Job date: Fri, 15 Apr 2022 22:38:44 GMT
Apply for the job now!
