Purpose Financial is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Financial’s businesses include Purpose Investments, Purpose Advisor Solutions and Thinking Capital.

Who is Purpose Investments?

Purpose Investments is an innovation-driven asset management company with over $11 billion under management, offering both managed and quantitative investment products. In 2021, we’ve launched an exciting new set of funds to the market that includes the World’s First Bitcoin ETF, the World’s First Ether ETF, a Globe Climate Fund and an innovative Retirement Pension Fund called Longevity. This is just the beginning for us, with lots more opportunities to grow in the near future.

Purpose Investments is seeking an extraordinary Performance Marketing Manager to drive new customer growth for the Longevity Retirement platform and its core product, the Longevity Pension Fund. With Longevity, Purpose is building a retirement stability platform enabling retirees to create and maintain a stable, lifelong financial foundation for the pursuit of their post-work goals. Retirewithlongevity.com

As a key member of the core Longevity team, you’ll be responsible for helping to build and manage campaigns across a variety of digital channels, working closely with the Purpose Customer Experience team. You’ll take ownership for building a powerful customer acquisition machine, helping us drive broad awareness of this novel product, and grow our investor base.

What will you do?

• Campaign leadership: Drive marketing campaigns from planning to execution, to meet key performance metrics
• Measurement: Understand campaign performance and communicate incredibly clearly the strategic, actionable insights
• Optimization: Continually optimize & rebalance marketing activities to drive the highest overall ROI possible; having “a nose for value” is critical
• Testing mentality: Run A/B creative tests, incrementality tests, and spend-scaling tests on campaigns to identify and double down on what is working best
• Innovation: Experiment with new concepts, platforms, and strategies so we are benefiting from the latest tools and opportunities
• System Builder: Engineer an efficient and scalable customer acquisition machine
• Collaboration: Partner closely with the Customer Experience team on all these programs, leveraging their deep domain expertise
• Versatility: As a small team, we all stretch at times, and so this role will get into elements of growth marketing, marketing strategist, product marketing, field marketing, etc. from time to time. A great opportunity for someone with range/breadth to their skillset.

What you bring?

• Bachelor’s degree is required, preferably in business, marketing , economics, engineering, etc.
• Minimum of 8-10 years of experience in marketing, with 3+ years in performance marketing
• Hands-on knowledge of core digital marketing tools including Google Analytics, Hubspot, Facebook AdsManager, LinkedIn Campaign Manager, Adwords, SiteImprove, etc.
• Must be an adaptable team player who thrives in a fast-paced work environment
• Highly organized, ability to take initiative and be independent
• A genuine desire to help retired Canadians achieve their life goals in retirement
• Ability to balance fun with a high personal bar for performance

Additional Information

Purpose Financial is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People & Culture team. We thank all applicants for their interest; however, only those selected for interviews will be contacted.