Senior Analyst, Marketing ProductivityLoblaw Companies Limited3.5Brampton, ON Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels. 11 days ago·More…View all Loblaw Companies Limited jobs – Brampton jobsSalary Search: Senior Analyst, Marketing Productivity salaries in Brampton, ONSee popular questions & answers about Loblaw Companies Limited

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Role Mandate:

The Senior Analyst, Marketing Productivity leads the translation of data and analytics into marketing insights, assets, and tools to advance marketing strategy. This role collaborates with peers within key enabling partners across LCL to leverage, capture and consolidate required data for marketing productivity and measurement needs. They serve as an internal expert on translating data & analytics into marketing insights, and provide support and expertise to Brand teams on leveraging insights to inform marketing plans and briefs.

Core Responsibilities:

  • Insights & Analytics: Works with LCL partners to access and use relevant data, analytics, customer research, and trends, to support the Productivity team in making appropriate recommendations to the Marketing organization. Maintains an in-depth knowledge of LCL’s currently available data, assets, tools and capabilities, and acts as an internal point of contact on the applicability and limitations of these capabilities for Marketing’s priorities, and to gather additional inputs, as needed
  • Marketing Measurement: Conducts research and analyses on recommended KPIs and baseline benchmarks in support of developing a marketing measurement framework for assessing marketing campaign performance. Evaluates the framework against leading practice. Supports the Sr. Manager in disseminating the framework across Marketing Brand teams, Loblaw Agency, and Loblaw Media.
  • Reporting Dashboards & Templates: Supports the development of reporting dashboards and templates based on priorities; gathers inputs, maintains, and updates dashboards and metrics for Marketing team
  • Upskilling & Change Management: Supports the Sr. Manger in developing, coordinating and delivering programs to upskill Marketing teams in productivity, insights and analytics capabilities
  • Optimization, Innovation & Best Practices: Works with partners to compile campaign performance reports with key metrics, highlight trends and areas for optimization, and provide insights to Brand teams for post-mortem discussions. Refine reporting dashboard metrics, as warranted. Proactively suggests opportunities to test & learn, incorporating leading practice and innovative strategies to bring best in class marketing analytics practices to the marketing organization

Outcomes & KPIs:

  • Quality/completeness of marketing productivity dashboard(s) and templates, and measurement framework
  • Delivery of requested productivity analysis and insights to Brand teams
  • Accessibility of data/assets/tools to Marketing team

Key Skills & Capabilities:

  • Developing marketing insights from data & analytics
  • Seasoned experience with Data Management Platforms, and data analytics tools
  • Experience with statistical reporting, modeling and quantitative analysis, within a Marketing context
  • Building compelling visualizations to convey key insights
  • Brand marketing, digital marketing
  • Project management

Experience:

  • 3+ years of experience analyzing large datasets and extracting insights with focus on marketing analytics
  • Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

How You’ll Succeed:

At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:

Regular

Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Senior Analyst, Marketing Productivity


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Senior Manager, Marketing ProductivityLoblaw Companies Limited3.5Brampton, ON Brand marketing strategy & positioning, digital marketing. Innovation: Pursues leading practice and innovative strategies to bring best in class marketing… 8 days ago·More…View all Loblaw Companies Limited jobs – Brampton jobsSalary Search: Senior Manager, Marketing Productivity salariesSee popular questions & answers about Loblaw Companies Limited

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

Lieu:

1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

C’est toute une décision que de se joindre à une entreprise. Nous offrons des perspectives d’emploi à des personnes qui, comme vous, sont travaillantes, dynamiques et fiables.

Pourquoi ce role est-il important?

Role Mandate:

The Sr. Manager, Marketing Productivity supports the transformation to and enablement of a data and insights-driven marketing organization. They build and maintain close collaborative relationships with enabling partners across LCL to effectively leverage data, tools and expertise, and develop and implement best in class practices for marketing productivity, insights, analytics and measurement capabilities within the marketing organization. They support Brand teams by delivering capability support and expertise, while also upskilling Marketing team members on effectively using data to inform marketing strategies and plans

Core Responsibilities:

  • Productivity: Works with LCL partners to access and use relevant data, analytics, customer research and trends, to enable leaders across the Marketing organization to formulate insight driven strategies. Translates Marketing’s strategic priorities into associated insights & analytics needs, and a plan to support and address needs effectively. Oversees the development of brief templates that incorporate productivity metrics, to be leveraged consistently across the Marketing organization
  • Marketing Measurement: Leads the development of a marketing measurement framework and dashboard, including defining KPIs and establishing baseline benchmarks to assess marketing campaign performance. Incorporates both stakeholder input and external research to ensure the framework reflects leading practice. Works closely with Marketing Brand teams, Loblaw Agency, Loblaw Media, and Loblaw Digital to implement and measure strategies based on established baseline metrics
  • Partnership: Builds and maintains collaborative partnerships with relevant teams across the organization (e.g., LD, Customer COE, DI&A, Divisional Analytics teams, Loblaw Media) to advocate for Marketing’s measurement and insights needs, and ensure accessibility of required inputs. Builds a knowledge of LCL’s currently available assets, tools and capabilities, and promotes the advancement of data & insight capabilities that align to Marketing’s priorities
  • Upskilling & Change Management: Oversees the development and delivery of programs to upskill Marketing teams in productivity, insights and analytics capabilities to enable data-driven marketing plans / briefs and use of data as a core component of marketing strategy development
  • Innovation: Pursues leading practice and innovative strategies to bring best in class marketing productivity and measurement practices to the marketing organization
  • People Leadership: Manages team performance against strategic objectives and KPIs through mentorship and professional

Outcomes & KPIs:

  • Definition of baseline KPIs, metrics, and measurement framework and supporting processes
  • Adoption of data/assets/tools in Marketing organization
  • Upskilling of Marketing organization (e.g., ability to leverage data & insights)

Key Skills & Capabilities:

  • Developing marketing insights from data & analytics
  • Seasoned experience with Data Management Platforms, and data analytics tools
  • Experience with statistical reporting, modeling and quantitative analysis
  • Brand marketing strategy & positioning, digital marketing
  • Budget management
  • Project management

Experience:

  • 5-8 years of experience
  • Experience managing marketing campaigns

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Comment R é ussir:

Chez Loblaw, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture. Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens.

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu’il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

Type d’emploi:

Temps plein

Role:

Poste régulier

Loblaw considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter la diversité croissante du Canada dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des accommodements sont disponibles sur demande pour les postulants et collègues atteints d’un handicap.

Remarque : Si vous avez accès à Libre-service de l’employé (ESS) dans Workday, veuillez postuler à cet emploi en utilisant l’application Workday.

Senior Manager, Marketing Productivity


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