Content SpecialistSecret LocationToronto, ON Keep the content of apps accurate, up to date, and efficiently executed: planning content updates, themed releases, and more. What's in your toy chest…*. 30+ days ago·More…View all Secret Location jobs – Toronto jobsSalary Search: Content Specialist salaries in Toronto, ON

About the job
Secret Location’s Digital Preschool division is an empowered product team which values communication, collaboration, and fun. Our primary goal and purpose is to create preschool apps that boost meaningful screen time for children, parents, and caregivers. As part of the larger eOne and Hasbro family, our digital brand portfolio includes the widely popular preschool app World of Peppa Pig, which has claimed the #1 spot in its category in over 20 countries since launch, as well as superhero hit PJ Masks: Hero Academy.
The role
Do you have a sense of silliness and believe in the power of play?
Do you possess the curious, questioning mind of a preschooler?
(But please not the tantrums…)
Come play with us. Learn with us.
We’re seeking a Content Specialist to join our Digital Preschool team to help us craft the next big preschool games and apps. Reporting to the Creative Director, we will work as a team to iterate on and define our vision. Join us and share your passion for crafting engaging content for kids!
Why would you want to work with us?
Because silly-ously, we are going to have a whole lot of fun! As a Content Specialist, you’ll become an integral member of the creative team keeping our apps up to date and helping ideate on new games and activities with a hardworking group. You’ll be empowered to turn the creative strategy into a fun and engaging app experience for preschoolers.
What you’ll be dreaming about (and working on)…

  • Keep the content of apps accurate, up to date, and efficiently executed: planning content updates, themed releases, and more
  • Work closely with Content Manager and Creative team to update apps strategically
  • Setting the standard for clear and concise content updates in our CMS and app releases
  • Keeping accurate and clear content documentation such as schedules, process documentation, asset lists, and more
  • Can identify current or potential content creation problems and provide clear solutions
  • Working with brand stakeholders to ensure the tone and brand is aligned in the content and copy
  • Writing delightful and fun copy for games and activities scripts that reflect the tone of the brand
  • Update some visual and design assets for app updates, games, and more
  • Maintain asset inventory
  • Working closely with visual artists, programmers, game designers, QA, and more to implement content updates and work on developing new content and games of the apps
  • Input on Marketing materials such as newsletters, trailers, ads, and more

What’s in your toy chest…

  • 2-3 years of online content or children’s media experience
  • Ability to balance multiple objectives at once
  • Comfortable working in an ambiguous and constantly evolving creative environment.
  • Excellent communication and conflict resolution skills
  • Ability to thrive and grow in a fast-paced, collaborative, iterative team where all opinions are valued
  • You’re honest and unafraid of owning mistakes, telling people you were wrong and asking for help when you need it

You get a gold star if you…

  • Experience user testing with pre-school aged children at different developmental stages
  • Worked in curriculum design, crafted lesson plans, or built learning programs

Secret Location is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process.
We thank everyone for their interest but only those candidates selected for an interview will be contacted.

Industry

  • Online Content
  • Digital Media
  • Children’s Media

Employment Type
Contractor
Job Functions

  • Content

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Types: Temporary, Contract

Work Location: Multiple Locations

Content Specialist


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Marketing ManagerGreensaver2.5Toronto, ON+1 location Experience launching and maintaining digital marketing campaigns (social – fb ads manager, google search etc.). Provide leadership for the marketing team. 29 days ago·More…View all Greensaver jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ONSee popular questions & answers about Greensaver

You are excited by the opportunity to lead a small team of marketing professionals; and to build out new marketing programs that will support the delivery of extended growth in the energy efficiency solutions sector. You will be responsible both for Greensaver’s own programs, as well as collaborating with the marketing teams of our clients for their programs, for which we are a delivery partner. If you want to make a real difference this is the job for you.

This role reports to the Director, Business Development.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.


Primary Responsibilities:


Business Development

  • Support market segmentation and opportunity development activities
  • Assist with responses to RFPs and other client requirements as needed
  • Manage media relations, PR coordination, sponsorships, and events, as required

Lead Generation & Outreach

  • Develop marketing plans to drive qualified leads to Greensaver’s multiple conservation programs
  • Deploy successful marketing campaigns and own their implementation from idea to execution (online & offline)
  • Build strategic relationships and partnerships with key industry players, agencies and vendors

Brand & Buzz

  • Develop the Greensaver brand including strategies and tactics to build brand equity in the industry
  • Manage content team to produce on-brand content for our website, social media, and other channels
  • Execute external program branding deliverables (design, collateral, content, etc.) upon clients’ request
  • Oversee the work of external vendors or contractors (e.g. graphic designers, printers, web developers, etc.) and ensure deliverables are kept within scope, on time, and on budget

Program Tracking, Analytics & Reporting

  • Create, measure and report performance of marketing campaigns; gain insight and assess against goals
  • Analyze current market conditions to identify potential for new program participants
  • Track leading KPIs using our CRM to optimize team resources and workflow efficiency

Team Management

  • Provide leadership for the marketing team
  • Work with the team to develop objectives and KPIs for performance management and development
  • Meet with team regularly to ensure consistency and workflow alignment
  • Motivate the team to ensure a high level of work quality and team dynamic
  • Manage relevant aspects of the marketing budget

Other requirements and responsibilities in line with organizational need.


Minimum Qualifications

  • BS/MS degree in marketing or a related field
  • 7+ years marketing experience
  • 3+ years in a managerial role, managing staff and performance
  • Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate
  • Ability to adhere to brand standards and ensure its adherence by the rest of the organization
  • Ability to manage budgets
  • Experience launching and maintaining digital marketing campaigns (social – fb ads manager, google search etc.)
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
  • Experience in setting up and optimizing Google Adwords & Banner campaigns
  • Experience with Client Relationship Management (CRM) (Systems such as Salesforce / Insightly)
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Creativity and adaptability, research, quantitative analysis, writing, public speaking, presentation
  • Interpersonal: Leadership, people management, collaboration, detail-oriented

Compensation

  • Competitive base annual salary plus discretionary bonus structure, and full company benefits are available for the right candidate.

Marketing Manager


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