### Marketing Automation and Website Manager

at Foxquilt Insurance Inc.

## ABOUT FOXQUILT

### Foxquilt is an insurance technology company focused on empowering business owners and B2B networks to save on Small Business Insurance. Our Insurance-as-a-Service platform is complemented by a unique data and machine-learning underwriting infrastructure.

###
ABOUT THE ROLE

As a Product Marketing Manager, you will directly impact Foxquilt’s product marketing strategy, sales enablement, content development, and integrated marketing campaigns in a customer-centric way. You should be a technical thinker with an A/B test mentality who is ready to further the growth of one of Canada’s leading insurtech companies.

RESPONSIBILITIES

Website

• Manage the website as the key marketing vehicle, working with relevant resources to build out new functionality for improved performance, including UX, landing pages, content, etc.

• Ensure comprehensive website tracking, working with various platforms like Google Analytics and Google Tag Manager, and maintain the data integrity of all website statistics

• Develop KPIs and monitor the website performance daily, providing recommendations and implementing them to increase conversion rates

• Maintain a comprehensive competitive analysis of websites in our industry and find best practices to test on our website

• Leveraging data, consistently evaluate the user experience both online and offline, identifying and solving for pain points in a lead’s onboarding journey, with a particular emphasis on optimizing for segments

• Maintain a backlog of A/B tests for continuous improvement and work cross-functionally to implement larger, more technical builds

• Work cross-functionally to implement larger campaigns and ensure the seamless implementation of the content strategy on the website

• Maintain regular content refreshes on the site and continually optimize for better conversion

Email Management

• Responsible for mass and drip email communications with our leads and customers, building and maintaining segmented contact lists, creating, testing and sending all email campaigns

• Develop and deploy email strategies and content to drive higher conversion and close rates for leads

• Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase stickiness, engagement and retention

• Maintain an editorial calendar for email content, including monthly newsletters, special campaigns, company news, investor relations, etc.

• Maintain a dashboard of all email performance KPIs and leverage this data to continually optimize

• A/B Test subject lines, content, CTAs, send times, etc., to develop best practices for email marketing to our lists

DESIRED SKILLS & EXPERIENCE

• 3-5 Years of experience managing website user experience at a SaaS or e-commerce company

• Ability to use wireframes to establish the structure and flow of possible design solutions

• Proven expertise in user experience (UX)

• Strong background in making data-backed decisions with expertise using data-driven analysis as well as pitching new ideas and A/B tests to continuously improve performance

• Experience with Hubspot or a Marketing automation platform to manage email marketing campaigns

• Experience with customer journey mapping, with proven examples of reducing friction by improving user experience

• A track record of successfully building and implementing website and email marketing strategies to drive more users, leads and customers

• Demonstrated ability to build and maintain reporting methodology and dashboards to measure performance

• Excellent communication skills, both written and oral, with the ability to influence impact at all levels of the organization

• Exceptional organizational and time-management skills with the ability to handle multiple projects

• The ability to build relationships and collaborate with stakeholders, product development, technology and marketing team members

• Bachelor’s degree or equivalent experience

## WHAT KIND OF PERKS WILL I GET WHEN I WORK AT FOXQUILT?

• Competitive compensation

• Equity in Foxquilt (Employee Stock Options)

• Excellent extended health and dental benefits

• An extra day off on your birthday.

• Casual dress-code

• Opportunity to work with a talented, supportive, extremely diverse team

• Office in Downtown Toronto (at 1 Yonge Street) with a great view of the water!

• Social events, regular celebrations of milestones, and birthdays!

• Flexible work environment, with opportunities to work from home

• Fun, friendly, diverse, social, and collaborative environment

• A place to grow and advance in your career

How do you apply to be a Marketing Automation and Website Manager?

Foxquilt Insurance Services Inc. is an equal opportunity employer that welcomes and encourages applications from qualified candidates of all abilities who bring diverse backgrounds, skills, experiences, and ideas.
Accommodation is available for applicants with disabilities throughout the recruitment process upon request. If you require accommodation, please contact Michelle Laughlin at michellelaughlin@foxquilt.com

Job Type: Full-time

Salary: $90,000.00-$110,000.00 per year