Database Marketing Analyst (MarTech) – Hilton Grand Vacations – Orlando, FL

Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Thu, 26 Jun 2025 04:12:06 GMT

Job description:

Job Title: Database Marketing Analyst (Martech)

Job Description:

The Database Marketing Analyst (Martech) plays a pivotal role in leveraging data to drive marketing strategies and enhance campaign performance. This position focuses on data extraction, analysis, and lead generation with a strong emphasis on marketing technology-based data elements.

Key Responsibilities:

  • Extract and analyze data from various marketing databases to support targeted campaigns and lead generation efforts.
  • Evaluate marketing data and campaign effectiveness using advanced analytical techniques and tools.
  • Develop and maintain comprehensive reports that provide insights into marketing performance and consumer behavior.
  • Collaborate with cross-functional teams to identify data needs and implement marketing technology solutions.
  • Monitor and optimize marketing databases to ensure data accuracy and integrity.
  • Provide actionable insights and recommendations based on data analysis to improve marketing strategies.
  • Stay updated on emerging Martech trends and tools to enhance data-driven decision-making.

Qualifications:

  • Bachelor’s degree in Marketing, Statistics, Data Analytics, or a related field.
  • Experience in data extraction and analysis, preferably in a marketing context.
  • Proficiency with marketing technology tools and databases.
  • Strong analytical skills and attention to detail.
  • Excellent communication skills to convey complex data insights to non-technical stakeholders.
  • Ability to work independently and collaboratively within a team.

Join us to shape data-driven marketing strategies and make a significant impact on our growth!

Database Marketing Analyst (MarTech) – Hilton Grand Vacations – Orlando, FL

Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Sun, 22 Jun 2025 05:36:48 GMT

Job description:

Job Title: Database Marketing Analyst (Martech)

Job Description:

We are seeking a detail-oriented Database Marketing Analyst (Martech) to join our dynamic marketing team. In this role, you will be responsible for data extraction, analysis, and lead generation, focusing primarily on marketing technology-based data elements. Your analytical skills will enable you to assess marketing data and campaigns, allowing us to evaluate their effectiveness and drive informed decision-making.

Key Responsibilities:

  • Extract, cleanse, and analyze data from various marketing databases and systems to support strategic initiatives.
  • Generate targeted lists and leads that align with marketing campaigns and business objectives.
  • Conduct in-depth analysis of marketing data and campaign performance to identify trends, insights, and opportunities for optimization.
  • Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
  • Monitor and report on key performance indicators (KPIs) to measure campaign success and inform future marketing efforts.
  • Maintain and enhance database management systems, ensuring data accuracy and integrity.
  • Stay current with emerging marketing technologies and trends to leverage new tools and techniques for data analysis.

Qualifications:

  • Bachelor’s degree in Marketing, Data Science, Business, or a related field.
  • Proven experience in data analysis and marketing analytics, preferably in a Martech environment.
  • Proficiency in SQL, Excel, and data visualization tools; familiarity with CRM and marketing automation platforms is a plus.
  • Strong analytical and problem-solving skills with a keen attention to detail.
  • Excellent communication skills, both written and verbal, with the ability to present complex data insights clearly.
  • Ability to work independently as well as collaboratively in a fast-paced environment.

Join us to leverage your analytical expertise and contribute to our marketing success through insightful data analysis and innovative lead generation strategies.

Consultant, MarTech and Media Analytics Operations – Bell – Toronto, ON

Company: Bell

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 22:36:26 GMT

Job description: Req Id: 423705At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.Join us. You belong at Bell.SummaryAt Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re advancing how Canadians connect with each other and the world.Reporting to the Senior Manager, Marketing Technology, the Manager Marketing Technology & Operations will support the Marketing Technology roadmap, digital innovation, and execute on data‑ driven initiatives. This is a fast-paced role and requires the candidate to have a high degree of digital knowledge, project management experience, and excellent problem-solving skills. The successful candidate will take initiative, is proactive, and is incredibly experienced and knowledgeable in the AdTech/MarTech space.Key Responsibilities

  • Support marketing technology strategy and approach, ensuring selection, implementation, and measurement of new technology meets current and future needs
  • Lead planning and implementation of website tagging for Digital Paid Media execution, tracking & optimization
  • Collaborate with stakeholders to define data layer specifications, supply tags to website operations team, and drive QA processes
  • Collaborate with the website dev team and the agenc(ies) to deploy Conversions API or Enhanced Conversions ensuring accurate server-side tracking
  • Troubleshoot tracking and integration issues
  • Support the strategic roadmap for marketing technology by establishing necessary processes, infrastructure, and tools to enhance the development, distribution, and tracking of marketing activities to achieve business objectives
  • Ensure connectivity of ad platforms to data visualization tools (e.g. Looker, Tableau, Funnel, etc.) and data integrity and accuracy troubleshooting as required
  • Can act as an advisor on the privacy compliance standards (cookies)

Critical Qualifications

  • Bachelor’s Degree or equivalent experience in Marketing, Business Administration, Statistics, or related field.
  • 3+ years of experience working with a wide range of technology solutions (Google, Adobe, Salesforce, DCO, ESP’s, data visualization tools, etc.)
  • Experience in vendor management and deploying solutions across multiple business units
  • Strategic thinker ‑ Takes a broad view of the business, industry, and consumer environment to anticipate changes, process re‑engineering and technical innovations.
  • Experience with Tag Management systems and browser debuggers.
  • Excellent understanding of end-to-end process from tag creation to how those tags influence analytics/campaign optimization
  • Ability to navigate various ad platforms capabilities to ensure tag health
  • Ability to gather technical requirements to configure CDP’s destinations to enable proper audience activation
  • Flexible, self‑starter able to cope with ambiguity, and willing to embrace change

Preferred Qualifications

  • Ability to bring cross‑functional groups together, set objectives and
  • Working knowledge of analytics platforms (e.g. Google Analytics, Adobe Analytics, etc.)
  • Great problem-solving skills, documentation skills, and attention to detail
  • Previous experience working within an advertising agency or with a media partner.
  • Passion for data, emerging media and technology.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.

#EmployeeReferralProgramAdequate knowledge of French is required for positions in Quebec.Additional Information:Position Type: Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga
Work Arrangement: Hybrid
Application Deadline: 06/06/2025For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.Please apply directly online to be considered for this role. Applications through email will not be accepted.We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you’ll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you’ll enjoy a 35% discount on our services and access exclusive offers from our partners.At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the or visit our for other ways to contact us.Artificial intelligence may be used to assess parts of your application. Please review our privacy policy ( ) to learn more about how we collect, use, and disclose your personal information.Created: Canada, ON, TorontoBell, one of

Summary:

Bell is seeking a Manager of Marketing Technology & Operations to support its marketing tech strategy and drive data-driven initiatives. This role requires expertise in digital technologies, project management, and problem-solving in the AdTech/MarTech space. Key responsibilities include:

  • Supporting the implementation and measurement of marketing technology.
  • Leading website tagging for digital media execution.
  • Collaborating with development teams and stakeholders to ensure accurate tracking.
  • Ensuring connectivity of advertising platforms to data visualization tools.
  • Advising on privacy compliance regarding cookies.

Qualifications:

  • Bachelor’s degree in a relevant field.
  • 3+ years of experience with technology solutions and vendor management.
  • Knowledge of analytics platforms and tag management systems.
  • Strong strategic thinking and problem-solving skills.

The position is full-time, hybrid, and based in Ontario, with a deadline for applications on June 6, 2025. Bell values diversity, offers competitive benefits, and supports a positive workplace environment.

Senior Strategy Manager, Martech – Telus – Vancouver, BC

Company: Telus

Location: Vancouver, BC

Expected salary: $102000 – 154000 per year

Job date: Sat, 10 May 2025 23:27:27 GMT

Job description: , or STEM-related fields. 7+ years of experience in marketing operations, marketing technology or digital marketing… and employees. As the Senior Strategy Manager, Martech on our Digital Strategy team, you’ll lead the integration of our global…

MarTech Solution Architect – Tangerine – Scotiabank – Toronto, ON

Company: Scotiabank

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 04:18:21 GMT

Job description: Requisition ID: 218870Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!What you will be doing:You will play a crucial role in maximizing the value of Adobe Experience Cloud products, providing expert guidance to our development teams, and ensuring seamless integration and implementation., e.g. AEM, AJO, Target, CDP etc..Is this role right for you? In this role, you will:Lead the design and architecture of solutions utilizing Adobe Experience Cloud products.Provide technical guidance and support to development teams.Collaborate with stakeholders to understand business requirements and translate them into technical solutions.Ensure best practices and standards are followed in the implementation of Adobe Experience Cloud products.Conduct regular assessments and optimizations of Adobe Experience Cloud solutions.Stay updated with the latest trends and advancements in Adobe Experience Cloud and related technologies.Provide thought leadership and contribute to the development of innovative solutions.Develop and maintain architectural documentation and roadmaps.Oversee the integration of Adobe Experience Cloud products with other enterprise systems.Conduct training sessions and workshops for development teams and stakeholders.Monitor and troubleshoot issues related to Adobe Experience Cloud implementations.Participate in strategic planning and decision-making processes.Provide thought leadership and contribute to the development of innovative solutions.Collaborate with vendors and partners to ensure successful implementation and support.Manage and mitigate risks associated with Adobe Experience Cloud projects.Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:Proven experience as a Solution Architect with a focus on Adobe Experience Cloud products.Strong understanding of Adobe Experience Cloud and its components, including Adobe Experience Manager, Adobe Target, Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Workfront.Minimum of 7-10 years of experience in solution architecture or related roles.Excellent problem-solving skills and ability to think strategically.Experience in guiding and mentoring development teams.Strong communication and collaboration skills.Bachelor’s degree in Computer Science, Information Technology, or a related field.Nice to have:Certifications in Adobe Experience Cloud products.Experience with other Adobe products and solutions.Knowledge of cloud technologies and integrations.Experience with data privacy and compliance regulations.Strong understanding of customer experience (CX) strategies and best practices.Experience with API integrations and microservices architecture.Knowledge of AI and machine learning applications in marketing and customer experience.Proven track record of successful project delivery in a fast-paced environment.What’s in it for you?You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)Location(s): Canada : Ontario : TorontoAt Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

Summary of Job Posting – Requisition ID: 218870

Company Overview:
Tangerine is a leading direct bank in Canada, focusing on flexible banking options and innovative products, along with a commitment to community and employee empowerment within its "Orange culture."

Position: Solution Architect for Adobe Experience Cloud Products

  • Role Objectives:
    • Maximize value from Adobe Experience Cloud products.
    • Lead design, architecture, and implementation of solutions.
    • Collaborate with stakeholders to align business and technical requirements.
    • Ensure best practices during development and optimize solutions regularly.
    • Conduct training and develop documentation.

Key Responsibilities:

  • Provide technical support and guidance to development teams.
  • Monitor and troubleshoot issues related to Adobe Experience Cloud implementations.
  • Participate in strategic planning and risk management.

Qualifications:

  • Proven experience as a Solution Architect, specifically with Adobe Experience Cloud.
  • 7-10 years of relevant experience along with strong problem-solving and mentoring skills.
  • A Bachelor’s degree in a related field is required; certifications and knowledge of cloud technologies are advantageous.

Benefits:

  • Inclusive and diverse work environment.
  • Access to training and career development resources.
  • Flexibility in the workplace and participation in Scotiabank’s pension and benefits programs.

Location:
Toronto, Ontario, Canada. Accessible support for recruitment accommodations is available.

Work Culture:
Emphasizes a casual work environment with no strict dress codes, committed to individual uniqueness and inclusivity.

Senior Manager, Digital Product Manager (Martech) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 11 Apr 2025 05:01:57 GMT

Job description:

Job Title: Senior Product Manager – Digital Marketing & E-Commerce

Job Description:

We are seeking a highly skilled and experienced Senior Product Manager to join our dynamic team. The ideal candidate will possess a Bachelor’s degree in Business, Technology, Digital Marketing, or Industrial Engineering, with a Master’s degree preferred.

Key Responsibilities:

  • Lead the product strategy and execution for our digital marketing and e-commerce platforms.
  • Collaborate with cross-functional teams to define product vision, roadmap, and business objectives.
  • Analyze market trends and customer needs to inform product development and enhancements.
  • Drive end-to-end product management processes, from ideation to launch and post-launch analysis.
  • Monitor product performance and utilize metrics to make informed decisions and pivot strategies as needed.
  • Develop and maintain strong relationships with stakeholders, ensuring alignment on product goals and deliverables.

Qualifications:

  • Minimum of 9 years of experience in Product Management, Digital Marketing, E-Commerce, or related fields.
  • Proven track record of successfully launching and managing digital products.
  • Strong understanding of digital marketing strategies and e-commerce best practices.
  • Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Exceptional communication and leadership abilities, capable of influencing stakeholders at all levels.

Join us in shaping the future of digital marketing and e-commerce solutions! If you are a strategic thinker with a passion for innovation, we want to hear from you.

Sr Mgr, Digital Product Manager (Martech) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 11 Apr 2025 02:45:50 GMT

Job description: The ideal candidate for this position will have a Bachelor’s degree in Business, Technology, Digital Marketing, or Industrial Engineering, with a preference for those who also hold a Master’s degree. They should have a minimum of 9 years of experience in Product Management, Digital Marketing, E-Commerce, and other related fields. This role will involve overseeing and executing digital marketing strategies, managing e-commerce platforms, and utilizing technology to drive business growth and success. The successful candidate will have a strong understanding of digital trends and technologies, as well as the ability to analyze data and drive results through effective digital marketing campaigns. They should also have excellent communication and leadership skills, as they will be working closely with cross-functional teams to achieve business objectives.

MarTech Solution Architect – Targerine – Scotiabank – Toronto, ON

Company: Scotiabank

Location: Toronto, ON

Expected salary:

Job date: Tue, 08 Apr 2025 23:41:10 GMT

Job description: Requisition ID: 218870Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!What you will be doing:You will play a crucial role in maximizing the value of Adobe Experience Cloud products, providing expert guidance to our development teams, and ensuring seamless integration and implementation., e.g. AEM, AJO, Target, CDP etc..Is this role right for you? In this role, you will:Lead the design and architecture of solutions utilizing Adobe Experience Cloud products.Provide technical guidance and support to development teams.Collaborate with stakeholders to understand business requirements and translate them into technical solutions.Ensure best practices and standards are followed in the implementation of Adobe Experience Cloud products.Conduct regular assessments and optimizations of Adobe Experience Cloud solutions.Stay updated with the latest trends and advancements in Adobe Experience Cloud and related technologies.Provide thought leadership and contribute to the development of innovative solutions.Develop and maintain architectural documentation and roadmaps.Oversee the integration of Adobe Experience Cloud products with other enterprise systems.Conduct training sessions and workshops for development teams and stakeholders.Monitor and troubleshoot issues related to Adobe Experience Cloud implementations.Participate in strategic planning and decision-making processes.Provide thought leadership and contribute to the development of innovative solutions.Collaborate with vendors and partners to ensure successful implementation and support.Manage and mitigate risks associated with Adobe Experience Cloud projects.Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:Proven experience as a Solution Architect with a focus on Adobe Experience Cloud products.Strong understanding of Adobe Experience Cloud and its components, including Adobe Experience Manager, Adobe Target, Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Workfront.Minimum of 7-10 years of experience in solution architecture or related roles.Excellent problem-solving skills and ability to think strategically.Experience in guiding and mentoring development teams.Strong communication and collaboration skills.Bachelor’s degree in Computer Science, Information Technology, or a related field.Nice to have:Certifications in Adobe Experience Cloud products.Experience with other Adobe products and solutions.Knowledge of cloud technologies and integrations.Experience with data privacy and compliance regulations.Strong understanding of customer experience (CX) strategies and best practices.Experience with API integrations and microservices architecture.Knowledge of AI and machine learning applications in marketing and customer experience.Proven track record of successful project delivery in a fast-paced environment.What’s in it for you?You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)Location(s): Canada : Ontario : TorontoAt Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

Tangerine is looking for a Solution Architect with experience in Adobe Experience Cloud products to play a crucial role in maximizing value and providing technical guidance. The successful candidate will lead the design and architecture of solutions, collaborate with stakeholders, ensure best practices are followed, and stay updated on industry trends. The role requires strong communication skills, problem-solving abilities, and experience in guiding development teams. The position offers the opportunity to work in a diverse and inclusive environment with access to career growth opportunities and benefits.

CDP Martech Engineer – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Tue, 01 Apr 2025 22:16:22 GMT

Job description: The opportunityManulife is looking for hands-on data engineer to join our dynamic team and play a key role in the implementation, optimization, and maintenance of our Customer Data Platform (CDP). This role is a member of the Global Performance Marketing Shared Services team. The candidate we’re seeking should have a validated foundation in data engineering, ETL processes, and data integration and extract valuable insights from customer data for strategic business decisions.ResponsibilitiesDesign, develop, and handle end-to-end data pipelines that facilitate the flawless extraction, transformation, and loading of data from diverse sources into the CDP.Design testing plans, develop and implement data quality checks, validation rules, and monitoring mechanisms to maintain data accuracy and integrity within the CDP.Develop and maintain detailed documentation for data pipelines, processes, and configurations to support easy understanding and smooth onboarding.Implement data cleansing, enrichment, and transformation processes to ensure high-quality data is available for analysis and reporting.Continuously improve and optimize ETL processes to enhance data flow efficiency, minimize latency, and support real-time and batch processing requirements.Monitor data pipeline performance and solve issues to ensure efficient data flow, and proactively find opportunities for improvement.Ensure alignment with data privacy and compliance standards provided by internal compliance teams throughout the data lifecycle within the CDP.Collaborate with data analysts, business collaborators, and data scientists to comprehend data needs and transform them into efficient data engineering solutions.Work closely with business leads and data architects to design, implement and lead end-to-end CDP architecture based on business requirements.Collaborate with the technical lead/architect to identify and implement enhancements to the CDP infrastructure, integrations, and functionalities.Work closely with teams from different functions to create XDM schemas for data from diverse source systems, including Azure data lake, CRM, marketing platforms, and transactional databases, to ensure accuracy and reliability.How will you create an impact?Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our daring ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and cultivates brand loyalty.What motivates you?You obsess about customers, listen, engage and act for their benefit.You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.You thrive in teams and enjoy getting things done together.You take ownership and build solutions, focusing on what matters.You do what is right, work with integrity and speak up.You share your humanity, helping us build a diverse and inclusive work environment for everyone.What we are looking forLooking for a Data Engineer with a consistent track record of implementing and maintaining data pipelines and ETL processes, with 5 or more years of proven enterprise experience.Bachelor’s Degree in Computer Science, Information Technology, or a related field, or equivalent experience. Master’s degree is a plus.Prior experience in working on a Customer Data Platform implementation is a plus.Familiarity with XDM (Experience Data Model) concepts is a plus.Proficiency in programming languages such as Python, Java, or Scala for data manipulation and transformation.Hands-on experience with ETL tools, data integration platforms, and data warehousing concepts.Familiarity with cloud platforms (e.g., Azure, Amazon, GCP) and their associated data services.Detailed understanding of data privacy and compliance regulations and standard methodologies.Excellent problem-solving skills and the ability to fix technical issues efficiently.Effective communication skills to collaborate with technical and non-technical partners and team members.Diligent approach with a dedication to delivering high-quality work in a fast-paced environment.What can we offer you?A competitive salary and benefits packages.A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.A focus on growing your career path with us.Flexible work policies and strong work-life balance.Professional development and leadership opportunities.Our commitment to youValues-first cultureWe lead with our Values every day and bring them to life together.Boundless opportunityWe create opportunities to learn and grow at every stage of your career.Continuous innovationWe invite you to help redefine the future of financial services.Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location CAN, Ontario, Toronto, 200 Bloor Street EastWorking ArrangementHybridSalary range is expected to be between $75,880.00 CAD – $140,920.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife is seeking a hands-on data engineer to join their team and play a key role in the Customer Data Platform (CDP). The responsibilities include designing and developing data pipelines, ensuring data accuracy and integrity, and collaborating with various teams. The role involves working on a Global Performance & Digital Marketing CoE project. The ideal candidate should have experience in data engineering, ETL processes, and data integration. Manulife offers competitive salary and benefits, opportunities for growth and career development, and a values-first culture. They are committed to diversity, equity, and inclusion in the workplace.

Sr. Technical Analyst, MarTech – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Fri, 07 Mar 2025 23:35:41 GMT

Job description: The opportunityThe Sr. Technical Analyst, MarTech is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Consultant will improve efficiencies across the organization and establish standard methodologies for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.ResponsibilitiesSupport the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.Collaborate with IT on continuous development work and closely align initiatives on our web properties.Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making.Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc.How will you create an impact?A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement. The Sr. Technical Analyst, MarTech will collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance. They will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.What motivates you?You obsess about customers, listen, engage and act for their benefit.You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.You thrive in teams and enjoy getting things done together.You take ownership and build solutions, focusing on what matters.You do what is right, work with integrity and speak up.You share your humanity, helping us build a diverse and inclusive work environment for everyone.What we are looking forUndergraduate degree in engineering, computer science, or IT-related fieldAt least 3 years of demonstrated experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.Strong JavaScript, XML, HTML, CSS, and computer programming conceptsAdvanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)Hands-on experience in event-driven data layer implementation for Adobe AnalyticsHands-on experience creating and maintaining SDR implementations.Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)Self-motivated standout colleague with a strategic approachStrong organizational, communications, and time management skillsWhat can we offer you?A competitive salary and benefits packages.A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.A focus on growing your career path with us.Flexible work policies and strong work-life balance.Professional development and leadership opportunities.Our commitment to youValues-first cultureWe lead with our Values every day and bring them to life together.Boundless opportunityWe create opportunities to learn and grow at every stage of your career.Continuous innovationWe invite you to help redefine the future of financial services.Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $71,925.00 CAD – $119,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

The Sr. Technical Analyst, MarTech is responsible for implementing and maintaining digital analytics tools and Adobe Marketing technology integration for Manulife US. The role involves collaborating with digital channel owners, IT, and business analysts to ensure proper tagging and tracking of marketing technology. The analyst will also work on continuous development of web properties, improve user experience through A/B testing, and establish standardized methodologies. The ideal candidate will have a technical background in digital analytics, strong programming skills, and expertise in Adobe Analytics and related tools. Manulife offers competitive salary and benefits, opportunities for growth and career development, and a commitment to diversity, equity, and inclusion.