Sr Mgr, Digital Product Manager (Martech) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 11 Apr 2025 02:45:50 GMT

Job description: The ideal candidate for this position will have a Bachelor’s degree in Business, Technology, Digital Marketing, or Industrial Engineering, with a preference for those who also hold a Master’s degree. They should have a minimum of 9 years of experience in Product Management, Digital Marketing, E-Commerce, and other related fields. This role will involve overseeing and executing digital marketing strategies, managing e-commerce platforms, and utilizing technology to drive business growth and success. The successful candidate will have a strong understanding of digital trends and technologies, as well as the ability to analyze data and drive results through effective digital marketing campaigns. They should also have excellent communication and leadership skills, as they will be working closely with cross-functional teams to achieve business objectives.

MarTech Solution Architect – Targerine – Scotiabank – Toronto, ON

Company: Scotiabank

Location: Toronto, ON

Expected salary:

Job date: Tue, 08 Apr 2025 23:41:10 GMT

Job description: Requisition ID: 218870Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!What you will be doing:You will play a crucial role in maximizing the value of Adobe Experience Cloud products, providing expert guidance to our development teams, and ensuring seamless integration and implementation., e.g. AEM, AJO, Target, CDP etc..Is this role right for you? In this role, you will:Lead the design and architecture of solutions utilizing Adobe Experience Cloud products.Provide technical guidance and support to development teams.Collaborate with stakeholders to understand business requirements and translate them into technical solutions.Ensure best practices and standards are followed in the implementation of Adobe Experience Cloud products.Conduct regular assessments and optimizations of Adobe Experience Cloud solutions.Stay updated with the latest trends and advancements in Adobe Experience Cloud and related technologies.Provide thought leadership and contribute to the development of innovative solutions.Develop and maintain architectural documentation and roadmaps.Oversee the integration of Adobe Experience Cloud products with other enterprise systems.Conduct training sessions and workshops for development teams and stakeholders.Monitor and troubleshoot issues related to Adobe Experience Cloud implementations.Participate in strategic planning and decision-making processes.Provide thought leadership and contribute to the development of innovative solutions.Collaborate with vendors and partners to ensure successful implementation and support.Manage and mitigate risks associated with Adobe Experience Cloud projects.Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:Proven experience as a Solution Architect with a focus on Adobe Experience Cloud products.Strong understanding of Adobe Experience Cloud and its components, including Adobe Experience Manager, Adobe Target, Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Workfront.Minimum of 7-10 years of experience in solution architecture or related roles.Excellent problem-solving skills and ability to think strategically.Experience in guiding and mentoring development teams.Strong communication and collaboration skills.Bachelor’s degree in Computer Science, Information Technology, or a related field.Nice to have:Certifications in Adobe Experience Cloud products.Experience with other Adobe products and solutions.Knowledge of cloud technologies and integrations.Experience with data privacy and compliance regulations.Strong understanding of customer experience (CX) strategies and best practices.Experience with API integrations and microservices architecture.Knowledge of AI and machine learning applications in marketing and customer experience.Proven track record of successful project delivery in a fast-paced environment.What’s in it for you?You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)Location(s): Canada : Ontario : TorontoAt Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

Tangerine is looking for a Solution Architect with experience in Adobe Experience Cloud products to play a crucial role in maximizing value and providing technical guidance. The successful candidate will lead the design and architecture of solutions, collaborate with stakeholders, ensure best practices are followed, and stay updated on industry trends. The role requires strong communication skills, problem-solving abilities, and experience in guiding development teams. The position offers the opportunity to work in a diverse and inclusive environment with access to career growth opportunities and benefits.

CDP Martech Engineer – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Tue, 01 Apr 2025 22:16:22 GMT

Job description: The opportunityManulife is looking for hands-on data engineer to join our dynamic team and play a key role in the implementation, optimization, and maintenance of our Customer Data Platform (CDP). This role is a member of the Global Performance Marketing Shared Services team. The candidate we’re seeking should have a validated foundation in data engineering, ETL processes, and data integration and extract valuable insights from customer data for strategic business decisions.ResponsibilitiesDesign, develop, and handle end-to-end data pipelines that facilitate the flawless extraction, transformation, and loading of data from diverse sources into the CDP.Design testing plans, develop and implement data quality checks, validation rules, and monitoring mechanisms to maintain data accuracy and integrity within the CDP.Develop and maintain detailed documentation for data pipelines, processes, and configurations to support easy understanding and smooth onboarding.Implement data cleansing, enrichment, and transformation processes to ensure high-quality data is available for analysis and reporting.Continuously improve and optimize ETL processes to enhance data flow efficiency, minimize latency, and support real-time and batch processing requirements.Monitor data pipeline performance and solve issues to ensure efficient data flow, and proactively find opportunities for improvement.Ensure alignment with data privacy and compliance standards provided by internal compliance teams throughout the data lifecycle within the CDP.Collaborate with data analysts, business collaborators, and data scientists to comprehend data needs and transform them into efficient data engineering solutions.Work closely with business leads and data architects to design, implement and lead end-to-end CDP architecture based on business requirements.Collaborate with the technical lead/architect to identify and implement enhancements to the CDP infrastructure, integrations, and functionalities.Work closely with teams from different functions to create XDM schemas for data from diverse source systems, including Azure data lake, CRM, marketing platforms, and transactional databases, to ensure accuracy and reliability.How will you create an impact?Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our daring ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and cultivates brand loyalty.What motivates you?You obsess about customers, listen, engage and act for their benefit.You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.You thrive in teams and enjoy getting things done together.You take ownership and build solutions, focusing on what matters.You do what is right, work with integrity and speak up.You share your humanity, helping us build a diverse and inclusive work environment for everyone.What we are looking forLooking for a Data Engineer with a consistent track record of implementing and maintaining data pipelines and ETL processes, with 5 or more years of proven enterprise experience.Bachelor’s Degree in Computer Science, Information Technology, or a related field, or equivalent experience. Master’s degree is a plus.Prior experience in working on a Customer Data Platform implementation is a plus.Familiarity with XDM (Experience Data Model) concepts is a plus.Proficiency in programming languages such as Python, Java, or Scala for data manipulation and transformation.Hands-on experience with ETL tools, data integration platforms, and data warehousing concepts.Familiarity with cloud platforms (e.g., Azure, Amazon, GCP) and their associated data services.Detailed understanding of data privacy and compliance regulations and standard methodologies.Excellent problem-solving skills and the ability to fix technical issues efficiently.Effective communication skills to collaborate with technical and non-technical partners and team members.Diligent approach with a dedication to delivering high-quality work in a fast-paced environment.What can we offer you?A competitive salary and benefits packages.A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.A focus on growing your career path with us.Flexible work policies and strong work-life balance.Professional development and leadership opportunities.Our commitment to youValues-first cultureWe lead with our Values every day and bring them to life together.Boundless opportunityWe create opportunities to learn and grow at every stage of your career.Continuous innovationWe invite you to help redefine the future of financial services.Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location CAN, Ontario, Toronto, 200 Bloor Street EastWorking ArrangementHybridSalary range is expected to be between $75,880.00 CAD – $140,920.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife is seeking a hands-on data engineer to join their team and play a key role in the Customer Data Platform (CDP). The responsibilities include designing and developing data pipelines, ensuring data accuracy and integrity, and collaborating with various teams. The role involves working on a Global Performance & Digital Marketing CoE project. The ideal candidate should have experience in data engineering, ETL processes, and data integration. Manulife offers competitive salary and benefits, opportunities for growth and career development, and a values-first culture. They are committed to diversity, equity, and inclusion in the workplace.

Sr. Technical Analyst, MarTech – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Fri, 07 Mar 2025 23:35:41 GMT

Job description: The opportunityThe Sr. Technical Analyst, MarTech is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Consultant will improve efficiencies across the organization and establish standard methodologies for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.ResponsibilitiesSupport the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.Collaborate with IT on continuous development work and closely align initiatives on our web properties.Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making.Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc.How will you create an impact?A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement. The Sr. Technical Analyst, MarTech will collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance. They will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.What motivates you?You obsess about customers, listen, engage and act for their benefit.You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.You thrive in teams and enjoy getting things done together.You take ownership and build solutions, focusing on what matters.You do what is right, work with integrity and speak up.You share your humanity, helping us build a diverse and inclusive work environment for everyone.What we are looking forUndergraduate degree in engineering, computer science, or IT-related fieldAt least 3 years of demonstrated experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.Strong JavaScript, XML, HTML, CSS, and computer programming conceptsAdvanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)Hands-on experience in event-driven data layer implementation for Adobe AnalyticsHands-on experience creating and maintaining SDR implementations.Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)Self-motivated standout colleague with a strategic approachStrong organizational, communications, and time management skillsWhat can we offer you?A competitive salary and benefits packages.A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.A focus on growing your career path with us.Flexible work policies and strong work-life balance.Professional development and leadership opportunities.Our commitment to youValues-first cultureWe lead with our Values every day and bring them to life together.Boundless opportunityWe create opportunities to learn and grow at every stage of your career.Continuous innovationWe invite you to help redefine the future of financial services.Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $71,925.00 CAD – $119,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

The Sr. Technical Analyst, MarTech is responsible for implementing and maintaining digital analytics tools and Adobe Marketing technology integration for Manulife US. The role involves collaborating with digital channel owners, IT, and business analysts to ensure proper tagging and tracking of marketing technology. The analyst will also work on continuous development of web properties, improve user experience through A/B testing, and establish standardized methodologies. The ideal candidate will have a technical background in digital analytics, strong programming skills, and expertise in Adobe Analytics and related tools. Manulife offers competitive salary and benefits, opportunities for growth and career development, and a commitment to diversity, equity, and inclusion.

Sr. Technical Analyst, MarTech – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Fri, 07 Mar 2025 03:02:09 GMT

Job description: The opportunityThe Sr. Technical Analyst, MarTech is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Consultant will improve efficiencies across the organization and establish standard methodologies for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.Responsibilities

  • Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.
  • Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
  • Collaborate with IT on continuous development work and closely align initiatives on our web properties.
  • Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
  • Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
  • Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making.
  • Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc.

How will you create an impact?A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement. The Sr. Technical Analyst, MarTech will collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance. They will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

  • Undergraduate degree in engineering, computer science, or IT-related field
  • At least 3 years of demonstrated experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
  • Strong JavaScript, XML, HTML, CSS, and computer programming concepts
  • Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
  • Hands-on experience in event-driven data layer implementation for Adobe Analytics
  • Hands-on experience creating and maintaining SDR implementations.
  • Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
  • Self-motivated standout colleague with a strategic approach
  • Strong organizational, communications, and time management skills

What can we offer you?

  • A competitive salary and benefits packages.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first culture

We lead with our Values every day and bring them to life together.

  • Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

  • Continuous innovation

We invite you to help redefine the future of financial services.

  • Delivering the promise of Diversity, Equity and Inclusion

We foster an inclusive workplace where everyone thrives.

  • Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $71,925.00 CAD – $119,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

The Sr. Technical Analyst, MarTech is responsible for supporting the implementation and maintenance of digital analytics tools and Adobe Marketing technology integration for Manulife US segment. They collaborate with digital channel owners, IT, and external providers to ensure proper tagging and tracking of web properties. The role involves improving efficiencies, establishing standard methodologies, and driving digital analytics enablement. The ideal candidate has a degree in engineering or IT, at least 3 years of experience in digital analytics, and proficiency in JavaScript, XML, HTML, CSS, Adobe Analytics, and related tools. The position offers competitive salary, benefits, growth opportunities, flexible work policies, and a commitment to diversity, equity, and inclusion. Manulife is an Equal Opportunity Employer with a focus on innovation, professional development, and corporate citizenship.

Head of Web & MarTech – 12 Month Contract – Travelopia – Toronto, ON

Company: Travelopia

Location: Toronto, ON

Expected salary: $125000 – 135000 per year

Job date: Wed, 12 Feb 2025 00:28:46 GMT

Job description: TCS World Travel has hosted guests on adventures of a lifetime for over 30 years. We have developed and operated over 300 expeditions to more than 200 destinations. Our all-inclusive journeys deliver unparalleled and meaningful experiences in unique destinations around the globe. TCS operates luxury jet tours under its own brand as well as for strategic partners, including Four Seasons as well as custom, bespoke travel experiences. Our expertise has led us to be the most-awarded jet expedition company in the world, winning accolades over multiple years in the Travel + Leisure World’s Best Awards, AFAR travelers’ Choice Awards, Conde Nast Traveller Readers’ Choice Awards and Departures Legend Awards among others.We are looking to hire a Head of Web and MarTech (12-month contract) to join our team! Reporting to the VP of Marketing, you’ll drive strategy and operational excellence across key platforms including WordPress, Salesforce, Google Analytics, and other marketing automation and insights tools. The ideal candidate will have a strong technical background, a deep understanding of optimizing digital experiences across channels and campaigns, and a strategic point of view on how to use digital products to support demand generation efforts. This role will manage up to 3 team members directly and to support larger Marketing team as a leader within the organization.What we’ll offer:

  • Remote working environment
  • Competitive salary (125,000-$135,000 CAD, depending on experience)
  • Career development and advancement opportunities

What you’ll do:Website Ownership (WordPress)

  • Align website with brand strategy, UX principles, and conversion goals.
  • Prioritize product backlog for optimization, maintenance, and A/B testing.
  • Collaborate with content, design, and development teams for a seamless web experience.
  • Track and measure key marketing metrics to enhance engagement and conversion.
  • Generate reports on traffic, leads, opportunities, and bookings.
  • Use analytics to refine segmentation and optimize digital experiences.

CRM & Tools Integration (Salesforce, Ad Tech, Analytics)

  • Strategically integrate Salesforce with marketing platforms for seamless data flow.
  • Partner with CRM leadership to define data and loyalty strategies.
  • Support best practices, reporting needs, and education within the marketing team.
  • Collaborate with internal data teams to feed Salesforce data into Google BigQuery.
  • Oversee adoption of MarTech tools like Google Analytics, Pardot, and ad tech.

Leadership & Cross-Department Collaboration

  • Develop team members’ strategic thinking and leadership capabilities.
  • Foster collaboration and innovation within the marketing department.
  • Mentor individual contributors in subject matter expertise.
  • Align with Technology and Sales teams to optimize the marketing tech stack.
  • Provide insights to senior leadership on technology trends and process improvements.

What you’ll bring:

  • Bachelor’s degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field (or equivalent work experience).
  • Progressive leadership experience in marketing technology, digital marketing, or related rolesStrong proficiency in WordPress and best practices for web conversion.
  • Advanced knowledge of Salesforce and its integration with other marketing tools (e.g., marketing automation platforms, analytics tools, datalakes).
  • Hands-on experience with marketing and ad technology stacks.
  • Strong project management skills, with experience leading cross-functional teams and managing multiple technology initiatives simultaneously.
  • Excellent communication, leadership, and problem-solving skills.
  • Proven ability to analyze data, generate actionable insights, and implement improvements to optimize marketing effectiveness.
  • Familiarity with SEO best practices, content management, and A/B testing for digital marketing.

We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here:#LI-WF1 #LI-REMOTE

TCS World Travel has been providing luxury jet tours and bespoke travel experiences for over 30 years, operating over 300 expeditions to more than 200 destinations. The company is now looking to hire a Head of Web and MarTech on a 12-month contract to drive strategy and operational excellence across key platforms including WordPress, Salesforce, and Google Analytics. The ideal candidate will have a strong technical background and a strategic viewpoint on optimizing digital experiences to support demand generation efforts. The role will involve managing a team, website ownership, CRM and tools integration, and leadership and collaboration across departments. The company offers a competitive salary, remote working environment, and career development opportunities. Diversity and inclusion are key values for the company.

Manager Audience Data & Media Martech – Unilever – Toronto, ON

Company: Unilever

Location: Toronto, ON

Expected salary:

Job date: Sat, 08 Feb 2025 00:22:44 GMT

Job description: Relocation for local and international candidates is not providedBACKGROUND & PURPOSE OF THE JOBThe role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. This involves planning data led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.This role involves close work with the market teams plus other media agencies. There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does have one direct report but also, requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers’ capabilities in the changing environment.WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  • Audience Planning:
  • Responsible for turning audience segments into actionable targets for BU use and integration into holistic channel plans feeding into the Media blueprint
  • Identify opportunities for data collection, value exchange, 1st party data leverage along the campaign journey per segment
  • Connecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of A/B variant testing plan and agency briefing
  • Responsible for fostering partnerships with media JBP players to drive data led marketing use cases – explore new partnerships and expand current ones with increased data focus
  • Responsible for holistic search management, integrated into programmatic
  • Audience deployment and Optimization:
  • Optimize audience testing plans and drive campaign performance based on agreed KPIs;
  • Pinpoint trends in the data from various sources including analytics suites/dashboards and turn them into optimizations and/or actionable items
  • Oversee Media agency to deliver following
  • Execution against 1st pty data and augment with 2nd and 3rd pty data aligned to brand JTBD to execute real time data led marketing
  • Inflight optimization of holistic budgets based on KPIs, including AB testing
  • Execution of predefined triggers to drive brand opportunities during these events (ex BFCM, Prime Day)
  • Manage the Marketing Data & Analytics Specialist (one) in the delivery of:
  • The testing road map, data attribute enrichment, and database growth programs
  • Creation of audiences (PRM and Media), building in marketing automation capabilities (SONATA and DEGRASSE) to improve media investment efficacy and efficiency
  • Operations health and excellence:
  • Lead “ULTRA” – Unilever’s programmatic trading hub for the market. Day to day leader with programmatic /biddable media technology partners
  • Responsible for the health and performance of the programmatic offering in the market with increased adoption in media plan. Work with the global media team to improve programmatic media practice including managing/updating the media tech stack
  • Create and lead bidding, inventory supply, frequency, and audience strategies
  • Responsible for correct set up of website tagging to drive analytics and retargeting capabilities
  • Responsible for media operations and governance around the use and deployment and collection of data by the media teams and agencies
  • Oversee Media agency to deliver following
  • Deploy DDM via programmatic with clear KPIs on increased efficiency, better brand safety
  • Responsible for the capture of quality 1st party data, in line with agreed timelines and processes set by Unilever
  • Create capability/training sessions to upskill brand teams on digital marketing. Scale best practice and learning as part of Agency process

WHAT YOU WILL NEED TO SUCCEED

  • Primary Traits (‘required’)
  • Passion for the social & digital world and its implications for business. Very high willingness to learn.
  • High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk
  • Six or more years’ experience and superior knowledge of media, digital, programmatic, performance marketing or similar. Probably gained in a leading multinational media agency, advertiser or global digital platform.
  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
  • Experience managing relationships in a large, multinational, matrix organization.
  • Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
  • Strong people management skills
  • Secondary traits (‘nice to have’)
  • Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
  • Hands-on experience of eCommerce and Social Commerce, from a media perspective.
  • Facilitation and capability building skills. Able to contribute to a significant change programme.
  • Cross-cultural sensitivity and working capability.
  • Organizational change-agent mind-set
  • Agile and Scrum experience is a plus

Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.Unilever Canada est une organisation engagé à la diversité et à l’inclusion pour stimuler nos résultats d’affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu’un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l’inclusion dans l’entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’âge, l’origine nationale ou ethnique, l’état matrimonial, la situation familiale, l’invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.Si vous êtes une personne handicapée qui a besoin d’aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d’aide et ne sont pas un moyen d’enquêter sur les postes.

The role involves driving data-driven marketing practices within Unilever and partner agencies, working closely with market teams and media agencies. Responsibilities include audience planning, deployment, optimization, overseeing media agencies, managing data and analytics specialists, and ensuring operational excellence. Desired traits include a passion for the digital world, leadership skills, experience in media and digital marketing, strong communication skills, and people management abilities. Unilever Canada is committed to diversity and inclusion in the workplace.

Lead, Specialist MarTech – 18 Month Contract – Just Eat Takeaway – Toronto, ON

Company: Just Eat Takeaway

Location: Toronto, ON

Expected salary:

Job date: Sun, 24 Nov 2024 03:47:37 GMT

Job description: Location: Toronto or Winnipeg (Hybrid Work Arrangement)Do you have a passion for solving complex problems and developing innovative solutions? Do you thrive in a fast-paced environment? Are you looking for an opportunity to join a leading global tech company? Then keep reading.Hungry for a challenge?At Just Eat Takeaway.com (JET), we’re a global leader in online food delivery, connecting 90 million customers with nearly 700,000 partners in 20 countries. In Canada, you might know us as SkipTheDishes. Last year alone, we processed nearly 1 billion orders globally. Now, we’re looking for passionate problem-solvers to help drive our growth and innovation.As a pivotal member of our Operations Team, you’ll spearhead diverse projects vital to our business growth. Your focus will revolve around consolidating data sources across stakeholders and pillars, harnessing personalized creativity, executing an omnichannel approach, and seamlessly linking data across platforms to elevate our KPIs.Your ultimate thrill lies in leveraging cutting-edge technology and data to craft an unparalleled food delivery experience for millions of Canadians. Your efforts will play a substantial role in propelling Skip’s growth strategy forward.What’s On Your PlateThis role will play a crucial part in driving our marketing technology strategy, optimizing our marketing tools, and implementing innovative solutions to enhance our marketing efforts.Report directly to the Manager, MarTech, and work with different business and technical stakeholders to identify and solve automation, personalization, and reporting challenges across the organization.Develop and execute a comprehensive marketing technology roadmap aligned with business goals. Identify opportunities to leverage new technologies and tools to improve efficiency and effectiveness.Manage and optimize marketing automation platforms to streamline workflows, create automated campaigns, and improve lead generation and nurturing processes.Oversee data integration, quality, and governance across systems. Ensure accuracy, consistency, and compliance with data privacy regulationsImplement and maintain analytics tools (e.g., Google Analytics) to track and analyze marketing performance metrics. Generate reports and provide insights to drive data-driven decisions.Collaborate with teams to integrate advertising technologies, manage ad campaigns, and optimize ad spend across various digital channelsEvaluate, select, and manage relationships with martech vendors and service providers. Negotiate contracts, oversee implementations, and monitor service levels.Recipe for SuccesseCRM and Automation Mastery: Proficiency with Salesforce Marketing Cloud and Braze is preferred. Equivalent experience with Oracle, Adobe, or IBM platforms will be considered.SQL Wizardry: Skilled in crafting complex SQL queries to generate advanced customer segments, personalize data, and generate comprehensive reports.HTML & AMPScript Expertise: Experience in coding programmatic HTML emails, particularly emphasizing AMPScript. Proficiency in HTML landing pages/microsite coding with Javascript will be considered.Technical Documentation Pro: Capable of creating detailed technical specifications and documentation for automated and integrated marketing campaigns.Experience in Data Cloud, or in the process of achieving certification a must.Cross-functional Collaboration: Able to collaborate with and train non-technical stakeholders across various functions in leveraging MarTech tools effectively. Adept communication skills that bridge different stakeholder levels.What It’s Like to Work at SkipSkip is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. Skip team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we’d love to hear from you.SkipTheDishes is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.#L1-AI1

Just Eat Takeaway.com (JET) is looking for passionate problem-solvers to join their Operations Team in Toronto or Winnipeg. The role involves driving the marketing technology strategy, optimizing marketing tools, and implementing innovative solutions to enhance marketing efforts. The ideal candidate should have proficiency in CRM and automation platforms, SQL queries, HTML & AMPScript, technical documentation, and cross-functional collaboration. SkipTheDishes offers a dynamic and inclusive work environment, with opportunities for growth and development. They are committed to diversity and equal opportunities for all applicants.

Director, Martech Strategy & Enablement – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Thu, 14 Nov 2024 08:36:55 GMT

Job description: We are seeking a highly motivated and experienced Director, Martech Strategy & Enablement to join our dynamic digital customer experience team. The successful candidate will develop an understanding of the current state Martech ecosystem and guide the target state Martech vision across key functions and lines of businesses (LOBs), to deliver differentiated omni channel experiences for our customers. This key strategic role requires a unique blend of strategic vision, operational expertise, influential leadership, and a deep understanding of MarTech tools and analytics to guide intended results across a highly matrixed organization. You will be instrumental in creating a streamlined intake and prioritization process of Martech capabilities for our marketing organization and will support the creation of omni-channel operating model ensuring that every interaction with our customers are personalized, timely, and effectiveKey Responsibilities:Martech Modernization Vision and Roadmap

  • Develop and implement a comprehensive martech modernization strategy aligned with the company’s overall business objectives
  • Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products in partnership with marketing leadership, IT and Data partners
  • Drive the adoption of marketing technologies and platforms to enhance efficiency, effectiveness, and customer engagement.
  • Lead cross-functional teams to ensure seamless integration of modern marketing practices across all channels and touchpoints.
  • Establish KPIs and performance metrics to track the success of marketing modernization initiatives.
  • Regularly report on progress, insights, and recommendations to executive leadership
  • Stay informed about industry trends and best practices in marketing technology, personalization, and data analytics, and apply relevant insights to drive continuous improvement

MarTech Enablement & Operations

  • Oversee the transition from traditional marketing methodologies to advanced digital marketing techniques, including AI-driven analytics, programmatic advertising, and personalized content delivery.
  • Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts.
  • Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques.
  • Champion the use of data and analytics to inform marketing strategies, optimize campaigns, and measure ROI.
  • Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.

Automation & Personalization Enablement

  • Implement and optimize marketing automation tools to streamline processes, improve lead generation, and nurture customer relationships.
  • Ensure the effective utilization of martech systems to enhance customer segmentation, targeting, and engagement.
  • Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.
  • Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.

Team Leadership

  • Build and mentor a high-performing of marketing technology/ journey specialists, fostering a culture of innovation, collaboration, and continuous improvement.
  • Provide guidance, training, and development opportunities to team members to ensure they stay ahead of industry trends and best practices.
  • Collaborate with marketing, distribution, product, sales, and customer service teams to elevate the customer journey by leveraging modern technologies and data insights to deliver personalized, relevant, and timely interactions.

Stakeholder Management

  • Oversee change management and adoption efforts and ensure effective communication and collaboration across teams. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.
  • Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
  • Work closely with Risk & Controls to ensure we are operating in a sound environment to protect our customers consent, preferences and privacy expectations.
  • Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company’s digital experience capabilities are best-in-class and aligned with industry standards

What are we looking for?

  • Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
  • 10+ years of validated digital transformation experience
  • Ability to advocate for customer experience – champion consistent and seamless user experiences across all assets and channels.
  • Strong leadership and project management skills, with experience leading cross-functional teams.
  • Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Marketing Cloud
  • Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence
  • Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
  • Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, data, and various stakeholders.
  • Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.
  • Consulting or financial services industry experience an asset
  • Be skilled at process, reporting, marketing agility and storytelling.
  • Experience with Gen AI use case enablement in marketing an asset

What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Why Join Us:

  • Opportunity to make a significant impact on the company’s web presence and growth.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Professional development and growth opportunities.
  • Values-first culture; We lead with our Values every day and bring them to life together

Can you do this? Come and join the winning team at Manulife, where you’ll be expected to lead, inspire, create superb work and help deliver on our bold mission.#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $103,050.00 CAD – $185,490.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

The company is looking for a Director, Martech Strategy & Enablement to join their digital customer experience team. The role involves developing and implementing a comprehensive martech modernization strategy, leading cross-functional teams, overseeing marketing operations, and enabling automation and personalization. The ideal candidate will have a post-secondary degree, 10+ years of digital transformation experience, and expertise in Adobe and Salesforce platforms. They should be customer-centric, collaborative, and motivated to drive innovation and continuous improvement. The role offers the opportunity to make a significant impact, work in a collaborative environment, and receive competitive compensation and benefits. The company values diversity and inclusion in the workplace.