Senior Media Planner – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Dec 2024 07:59:55 GMT

Job description: We are hiring a Senior Media Planner to lead, manage, and execute our clients’ interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels-such as paid search, display, video, mobile, and emerging platforms. In this role, you’ll work closely with both internal teams and external partners, acting as the point of contact for clients, and ensuring campaign success through thoughtful planning, execution, and reporting.This is a client-facing role where you will lead communication, status updates, and manage email chains. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple partners, including social media teams and direct partners.You Will:

  • Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance
  • Serve as the main point of contact for clients, ensuring seamless communication, reporting, and troubleshooting
  • Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
  • Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners
  • Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned.
  • Work closely with investment teams and media partners to ensure optimal media placement and campaign success
  • Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
  • Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance

You Have:

  • 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
  • MUST HAVE: Experience working across multiple media channels, including search, social, CTV, video, etc.
  • Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
  • Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time.
  • Experience with PRISMA and other planning tools is a plus.
  • Knowledge of audience tools like MRA and Nielsen is beneficial.
  • Natural problem solver who thrives in a fast-paced, constantly evolving environment.
  • Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
  • Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
  • National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
  • Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiar with platforms such as DART, Omniture, and other Media tools such as Prisma, Mediaocean, PlanIt
  • Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint
  • Proven skills in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels
  • A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels.
  • Experience working closely with investment teams and managing third-party partnerships
  • Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines
  • An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The job posting is for a Senior Media Planner position, responsible for leading and executing clients’ interactive marketing strategies across various digital channels. The role involves planning, trafficking, and optimizing campaigns, as well as collaborating with internal teams and external partners. The ideal candidate should have agency experience in media planning, expertise in multiple media channels, and proficiency in tools such as DoubleClick DCM and Google Ad products. The company offers competitive benefits, including maternity and parental leave, vacation days, and professional development opportunities. The company prioritizes diversity and inclusion in its workplace.

Art Director, Email – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $90000 – 110000 per year

Job date: Thu, 19 Dec 2024 06:53:59 GMT

Job description: a natural collaborator and enjoy leading multidisciplinary teams to bring email marketing campaigns to life. You will oversee… the visual design, layout, copy, and creative strategy for email marketing campaigns to ensure they align with our client…

Marketing Science Lead – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 19 Dec 2024 00:27:10 GMT

Job description: As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially tag management platforms. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in all five sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling-but you pretty much wrote the book on at least two of them.You will:

  • Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Ensure tag management best practices and data governance standards are applied to existing and new implementations.
  • Creatively solve problems, improve processes, and design methodically.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

You have:

  • Experience web and media analytics implementations using tag management platforms (e.g., Adobe Launch / DTM, Google Tag Manager, Tealium Tag Manager)
  • Experience with digital media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Pixel implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, etc.)
  • Experience with the function of APIs and API data calls
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
  • Strong collaboration, project management, and team building skills.
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

  • Automation skills

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content describes a job opportunity as a Marketing Science Lead responsible for measuring cross-channel marketing activations using digital analytics tools, tag management platforms, and collaboration with teams. The role involves implementing data capture solutions, maintaining analytics solutions, and driving collaboration within teams. The ideal candidate has experience in web and media analytics, digital media platforms, pixel implementation, APIs, and strong communication skills. The job offers benefits such as competitive packages, maternity and paternity leave, flexible work options, and opportunities for learning and development. Additionally, the company values diversity and inclusion in the workplace. They have a hybrid work model with some office work required. Remote work options are available for approved roles. The company is committed to equality and does not tolerate discrimination.

Marketing Science Analyst – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary: $67500 – 72500 per year

Job date: Sat, 14 Dec 2024 07:02:34 GMT

Job description: As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.You will:

  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities.
  • Turn data into actionable insights through storytelling and data visualization.
  • Design, build and automate analyses, reports, dashboards, and other deliverables.
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings.
  • Assist in the ideation, development, and execution of measurement frameworks.
  • Determine and implement methods to improve analytics processes.
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to: statistics, mathematics, business, finance, social sciences, computer science, or information management.
  • Top-notch communication and collaboration skills
  • Experience with at least one data visualization platform (Tableau is preferred)
  • Maintain and optimize dashboards in data visualization platform (Tableau is preferred)
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods.
  • Familiarity with statistical programming languages, like Python or R.
  • Familiarity with the function of data architecture, APIs, and API data calls.
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
  • A drive to keep learning and offer your team support to grow and learn.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$67,500—$72,500 USDCritical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content describes the role of a Marketing Science Analyst, outlining responsibilities, requirements, and qualifications for the position. The analyst is expected to analyze data across digital platforms, turn data into actionable insights, collaborate with others, and assist in various marketing initiatives. Qualifications include a degree in a quantitative field, communication skills, experience with data visualization and digital media platforms, and understanding of statistical analysis techniques. The company offers competitive benefits and a hybrid work model. Salary range is $67,500 – $72,500 USD. Critical Mass is committed to diversity and inclusion in the workplace and aims for at least 50% representation from underrepresented communities. Email communication will only come from URLs ending in criticalmass.com.

Marketing Science Analyst – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $67500 – 72500 per year

Job date: Sat, 14 Dec 2024 07:03:49 GMT

Job description: . You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able…As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping…

Senior SEO Strategist, Contract – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Dec 2024 04:34:40 GMT

Job description: , leveraging new tools and digital marketing channels to gain a competitive edge Automotive and/or agency experience is a bonus…, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing…

Senior Paid Search Strategist, SEM – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $80000 – 95000 per year

Job date: Fri, 06 Dec 2024 01:56:15 GMT

Job description: and adapting our strategies as needed in response You have: 4+ years of hands-on search marketing/SEM/paid search experience… digital environment, leveraging new tools and techniques to gain a competitive edge Extra Points Experience…

Freelance Senior Copywriter – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Dec 2024 02:24:55 GMT

Job description: As a Freelance Senior Copywriter, you love to collaborate with design, UX, and strategy teammates to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You also know the ins and outs of digital products, site copy, promotional tiles and banners, direct e-mails, scripts, and other online marketing deliverables.To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your domain, but you’ve got a well-rounded knowledge of the broader industry-digital retail experiences, usability, online marketing, and traditional advertising. You’re also a dynamic leader who can champion a creative direction amongst your team and with project stakeholders.You will:

  • Lead concept development with the ability to present to internal senior stakeholders.
  • Participate in strategic brainstorming, development, and creative execution.
  • Interact with project teams to understand business objectives and audience demographics.
  • Maintain high standards of copywriting and exercise quality control.
  • Create on-brand, user-friendly experiences for transactional web flows, applications, and other digital products.
  • Incorporate business requirements into writing that will enhance the user experience.
  • Edit and revise copy, and account for accessibility considerations.
  • Create and manage multiple highly technical copy decks at one time.
  • Create and maintain a comprehensive library of reference guidelines and workflows within technical copy decks.
  • Answer questions from engineering, content authoring, and quality assurance as needed to ensure successful implementation.
  • Be comfortable presenting to high-level stakeholders.

You have:

  • 3-7 years’ experience as a copywriter in an agency or brand environment
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of digital trends and technologies.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
  • A high attention to detail, an eye for formatting, and are a stickler for matching design to comp and visa versa.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

As a Freelance Senior Copywriter, you collaborate with design, UX, and strategy teammates to create digital content that is on-brand. You have experience in digital products, site copy, promotional materials, and online marketing deliverables. You lead concept development, participate in brainstorming, and maintain high standards of copywriting. You have 3-7 years of experience in copywriting, a strong understanding of marketing and advertising principles, and are committed to diversity and inclusion in the workplace. Critical Mass is an equal opportunity employer that does not tolerate discrimination. Communication from the Talent Acquisition team will only come from email addresses with the URLs criticalmass.com.