Media Director – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Wed, 23 Apr 2025 07:58:02 GMT

Job description: As the Media Director, you are responsible for the management, leadership and evolution of the media strategy for a key Critical Mass account. We are seeking a dynamic and meticulous Integrated Media Leader to join our team. In this role, you will play a key part in developing and executing holistic media strategies that connect with diverse audiences across multiple channels. Collaborating closely with clients and internal teams, you will ensure that our campaigns deliver measurable results while maintaining a cohesive and consistent message across all touchpoints.Join our team and contribute to creating innovative, full-funnel connection strategies that drive results for our clients. If you are enthusiastic about connecting brands with audiences through thoughtful, integrated media solutions, we would love to hear from you!You will:

  • Develop and execute comprehensive 360-degree media plans that incorporate traditional, digital, social, and emerging media platforms.
  • Push for innovation and first-to-market media opportunities to elevate ourselves and our client’s standing amongst consumers and the marketing community.
  • Collaborate with cross-functional teams to build audience-first strategies, ensuring campaigns are tailored to meet client objectives and resonate with target audiences.
  • Conduct research and insights analysis to inform media planning decisions, using data to identify key audience behaviors and media consumption trends.
  • Manage client relationships by serving as a trusted advisor, communicating strategies, campaign performance, and recommendations clearly and effectively.
  • Oversee the end-to-end implementation of media plans, ensuring integration across all channels and alignment with broader marketing strategies.
  • Monitor campaign performance, optimizing media tactics to maximize ROI and achieve client KPIs.
  • Stay up to date on industry trends, emerging platforms, and innovations in media planning and audience engagement to bring fresh ideas to client campaigns.
  • Collaborate with creative, analytics, and account teams to ensure seamless execution and reporting of campaign results.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by management.

You have:

  • Proven experience in media planning and strategy development across multiple channels, including traditional and digital mediums.
  • Strong understanding of audience segmentation, media analytics, and the role of data in shaping campaign strategies.
  • Excellent communication and people skills, with a client-focused approach to building relationships.
  • Ability to manage multiple projects and priorities in a demanding environment.
  • A strategic mind with a passion for delivering impactful, unique campaigns.
  • Familiarity with both proprietary and syndicated media planning tools, research platforms, and analytics software.
  • Strong leadership and interpersonal skills with the ability to inspire and mentor a team.
  • The ability to balance strategic oversight with acting as a practitioner of your craft.
  • Familiarity with activation platforms (DSPs, Social, SEM) is a plus.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
  • Proficiency in MS Office, specifically Excel.
  • Independence and able to work with minimal supervision, maintaining productivity.
  • Flexibility and able to quickly adapt to new situations.

What we offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Media Director at Critical Mass is seeking an Integrated Media Leader to develop and execute media strategies for key accounts. The role involves collaborating with clients and internal teams to create innovative campaigns, analyzing data to inform planning decisions, and managing client relationships. The ideal candidate will have experience in media planning, strong communication skills, and the ability to manage multiple projects. The company offers competitive benefits and opportunities for development. The team is expected to work from an office at least 3 days a week. Critical Mass is an equal opportunity employer and advises applicants to be cautious of scams involving communication from unauthorized email addresses.

Associate Media Director (Operations) – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Fri, 18 Apr 2025 06:11:12 GMT

Job description: As the Associate Media Director (Operations), you will be responsible for uncovering, developing and executing efficiencies in the media process. In partnerships with the practice leads, project management teams, and client service teams you will work to ensure our media practice is delivering on client goals and working effectively.The ideal candidate is dynamic, detail oriented, and results driven. They should have a passion for Operations, Media, and enjoy working in a collaborative environment. As part of a fully integrated team, this role requires excellent communication and project management skills, a strong understanding of Media Investment tools and process, site tagging and best practice.You will:

  • Create and deliver the vision of media ops inside CM
  • Lead rapid development of Operational processes, workflow, standards & best practices and innovative solutions
  • Create, lead, and manage technology-driven processes that enable efficient resource and time management to drive effective and efficient media buying & management
  • Accountable for timely delivery of critical initiatives and rolling out new workflow.
  • Work closely with team members across Planning and Investment teams to ensure smooth and productive role out of operational workflow, process and best practices as well as cross-team collaboration
  • Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure visibility to goals and requirements across reputation, brand, financial, efficiency, and execution requirements
  • Managing Media Ocean code set-up, Cost Plus structure, actualization based on dashboard/reporting
  • Facilitate deployment of best practices for PRISMA setup and campaign architectures
  • Work with teams to onboard new business, shift platform seats, and set-up client accounts.
  • Develop and implement consistency across the LOBs within documents, templates and process.
  • Coordinate inputs from appropriate parties, and ensuring the team meets deadlines
  • Inspire, train and guide Client teams
  • Support Team onboarding process in partnership with hiring manager
  • Help support budget and campaign tracking documents and other key workflow materials and processes on an ongoing basis and issue to monthly.
  • Ensure that all campaigns comply with CM and the client’s Legal requirements and fully leverage pricing and added value benefits from agency negotiations
  • Lead regular Status Meetings/Con Calls – taking minutes when needed; ensuring all team members are on track with follow-ups
  • Define, determine, collect and distribute best practices & best thinking from around the team
  • Supporting campaign work within an integrated product team, across media and creative partners
  • Ad hoc troubleshooting when requested by the team to ensure functionality, proper tag fires, correct variable mapping, and events
  • Provide guidance and support to Dev teams on migration to new technologies and offerings from partners, such as server-side tagging
  • Facilitate QA of in-platform data flows (e.g. Meta, TTD etc.) based on client site pixel implementation
  • Collaborate with Client Marketing team to communicate pixel update internally and submit requests
  • Pixel implementation consultation when needed for Digital Marketing platforms – Google Ads, Bing, Pinterest, etc

You have:

  • Minimum 5 years’ experience in Operations, creating processes and best practices, building media templates and working with media investment and planning
  • Minimum 5-7 years of relative media experience
  • Demonstrates strong attention to detail
  • Passion for driving processes and best practices
  • Experience and understanding of Media Operations – processes and workflows
  • Demonstrated ability to understand operational business challenges and formulate effective solutions to drive positive impact
  • Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs; ability to multi-task and manage multiple work streams
  • Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS, Cost Plus), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
  • Experience and understanding in working with Ad Operations and Trafficking teams
  • Broad Experience with Media Ocean
  • Experience onboarding new accounts Inclusive of platform seat set up and Implementation
  • Experience working on an integrated product team, across media and creative partners
  • A working understanding of basic JavaScript, HTML and CSS
  • Understanding of tag management systems

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Associate Media Director (Operations) will be responsible for improving efficiencies in the media process and ensuring the media practice delivers on client goals. The ideal candidate should be detail-oriented, results-driven, and have a passion for Operations and Media. Responsibilities include creating and implementing operational processes, collaborating with different teams, managing technology-driven processes, and ensuring compliance with legal requirements. The candidate should have at least 5 years of experience in Operations and media, strong communication skills, and knowledge of various campaign management platforms. Critical Mass offers benefits, flexible work policies, and opportunities for learning and development. The company is an equal opportunity employer and does not use apps like Facebook Messenger for communication.

Senior UX Designer, Future Opportunity – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $75000 – 95000 per year

Job date: Thu, 17 Apr 2025 04:18:01 GMT

Job description: with you as they arise. As a Senior User Experience (UX) Designer, you’ll architect seamless, human-centered digital experiences… or work across multiple accounts, always delivering exceptional, scalable UX and UI solutions and digital strategy. Whether…

Critical Mass – Senior Media Planner – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 00:47:02 GMT

Job description: Join our dynamic Digital Inventory team and play a pivotal role in building CM’s cutting-edge programmatic integrations with top publishers across display, video, and audio. This is a unique opportunity to be at the forefront of programmatic innovation, where you’ll work with leading digital platforms and develop impactful relationships with key industry players.Please note that this is a Project Employee role from 5/5/2025 thru 7/1/2025
with the possibility of extension.You Will:

  • Lead the implementation of programmatic integrations with major digital publishers, including display, mobile, and video advertising.
  • Build and nurture strong publisher relationships through effective collaboration with operational teams at digital media companies.
  • Troubleshoot Deal IDs and support Trading teams across SSP/DSP/Publisher environments to ensure seamless execution.
  • Maintain and update Publisher URL lists for PMP Deals, ensuring all data is current and accurate.
  • Regularly update inventory status documents, providing transparency and tracking progress across your responsibilities.
  • Conduct deep-dive publisher network analytics to assess inventory quality, volume, and performance.

You Have:

  • Hands-on digital experience within DSP/SSP/Publisher environments and a solid understanding of programmatic activation, particularly DV360 and The Trade Desk.
  • Familiarity with supply-side digital media platforms such as Google Ad Manager/Adx, IndexExchange, Magnite, etc.
  • Strong background in digital media operations, especially within ad operations roles at digital media publishers or ad networks.
  • Exceptional attention to detail, with a commitment to delivering high-quality results and meeting deadlines.
  • Excellent organizational, communication, and people skills, with the ability to collaborate effectively across teams.
  • A proactive, results-driven mindset and an eagerness to learn and grow within the programmatic media space.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Senior Copywriter – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $75000 – 90000 per year

Job date: Wed, 09 Apr 2025 00:40:53 GMT

Job description: complex digital products and systems, identifying communication challenges, and coming up with copy solutions…. You complement your writing skills with a strong understanding of other aspects of online marketing and transactional platforms…

Project Manager – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $65000 – 90000 per year

Job date: Sun, 06 Apr 2025 06:16:50 GMT

Job description: You Have: 2-4 years of experience managing digital campaign projects within a marketing agency Strong background in fast-paced…As a Project Manager, you are a creative and strategic thinker with a passion for digital projects and an innate drive…

Marketing Science Senior Analyst – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 23:55:33 GMT

Job description: As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.Please note that this is 1 year Project Employee opening.You will:

  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
  • Shape analytics content and provide point of view on methodology and technology.
  • Lead the ideation, development and execution of measurement strategies and frameworks.
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
  • Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Adobe Analytics, Adobe Launch, Adobe Target, Tealium iQ, Decibel, Qualtrics XM)
  • Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.
  • Implementation:
  • Define, implement, and validate tracking and data gathering strategies.
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
  • Expertise in media measurement.
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language.
  • Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, and knowledge of the strengths and weaknesses of the market leaders.
  • Experience providing task direction and/or mentoring junior analysts.
  • Website:
  • 5+ years’ experience in Digital analytics implementation
  • Experience with Web Analytics Tools such as Google Analytics 4 or Adobe Analytics.
  • Experience with Tag Management Systems such as Adobe Launch, Tealium, or Google Tag Manager.
  • Experience developing Solution Design Reference (SDR) documentation and database schema.
  • Experience in web development or working with a team of web developers or analysts utilizing JavaScript, jQuery and other coding languages.
  • Data Engineering/Architecture:
  • Experience with ETL techniques, and some involvement in data architecture.
  • A/B Testing:
  • Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Marketing Science Senior Analyst role requires 5+ years of experience in leading Marketing Science projects with expertise in tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. The role also involves optimizing digital marketing efforts, collaborating with others, and leading and training junior analysts. Responsibilities include managing a team of analysts, ensuring deliverables meet client needs, developing measurement strategies, and implementing data flows. The role also requires a degree in a quantitative or technical field and expertise in media measurement, statistical programming languages, and data visualization platforms. Competitive benefits packages and work-life balance options are offered, with a preference for employees to work from the office at least 3 days a week. The company is committed to diversity, equity, and inclusion in the workplace.

Critical Mass – Development Intern – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Mar 2025 05:43:29 GMT

Job description: Critical Mass’ Internship opportunities are part of our Trailhead Program and will provide a 12-week jump-start… you as part of the team! You will have the opportunity to try the digital agency world through multiple internship and client…

Critical Mass offers 12-week internship opportunities as part of their Trailhead Program, giving individuals the chance to experience the digital agency world through various internships and client projects.

Senior Project Manager – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $85000 – 125000 per year

Job date: Thu, 06 Mar 2025 06:02:49 GMT

Job description: in digital project management supporting the marketing and development of digital communications across a variety of channels… marketing content for multiple digital platforms and partners Familiarity with digital communication platforms and technologies…