Marketing Science Senior Analyst – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 23:55:33 GMT

Job description: As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.Please note that this is 1 year Project Employee opening.You will:

  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
  • Shape analytics content and provide point of view on methodology and technology.
  • Lead the ideation, development and execution of measurement strategies and frameworks.
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
  • Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Adobe Analytics, Adobe Launch, Adobe Target, Tealium iQ, Decibel, Qualtrics XM)
  • Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.
  • Implementation:
  • Define, implement, and validate tracking and data gathering strategies.
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
  • Expertise in media measurement.
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language.
  • Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, and knowledge of the strengths and weaknesses of the market leaders.
  • Experience providing task direction and/or mentoring junior analysts.
  • Website:
  • 5+ years’ experience in Digital analytics implementation
  • Experience with Web Analytics Tools such as Google Analytics 4 or Adobe Analytics.
  • Experience with Tag Management Systems such as Adobe Launch, Tealium, or Google Tag Manager.
  • Experience developing Solution Design Reference (SDR) documentation and database schema.
  • Experience in web development or working with a team of web developers or analysts utilizing JavaScript, jQuery and other coding languages.
  • Data Engineering/Architecture:
  • Experience with ETL techniques, and some involvement in data architecture.
  • A/B Testing:
  • Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The Marketing Science Senior Analyst role requires 5+ years of experience in leading Marketing Science projects with expertise in tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. The role also involves optimizing digital marketing efforts, collaborating with others, and leading and training junior analysts. Responsibilities include managing a team of analysts, ensuring deliverables meet client needs, developing measurement strategies, and implementing data flows. The role also requires a degree in a quantitative or technical field and expertise in media measurement, statistical programming languages, and data visualization platforms. Competitive benefits packages and work-life balance options are offered, with a preference for employees to work from the office at least 3 days a week. The company is committed to diversity, equity, and inclusion in the workplace.

Critical Mass – Development Intern – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 15 Mar 2025 05:43:29 GMT

Job description: Critical Mass’ Internship opportunities are part of our Trailhead Program and will provide a 12-week jump-start… you as part of the team! You will have the opportunity to try the digital agency world through multiple internship and client…

Critical Mass offers 12-week internship opportunities as part of their Trailhead Program, giving individuals the chance to experience the digital agency world through various internships and client projects.

Senior Project Manager – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $85000 – 125000 per year

Job date: Thu, 06 Mar 2025 06:02:49 GMT

Job description: in digital project management supporting the marketing and development of digital communications across a variety of channels… marketing content for multiple digital platforms and partners Familiarity with digital communication platforms and technologies…

Project Manager, Web Development – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $65000 – 90000 per year

Job date: Thu, 06 Mar 2025 04:10:45 GMT

Job description: and app technologies Comfortable working under tight deadlines You Have: 4+ years of experience in a digital marketing… agency managing various digital projects; site builds, e-commerce, marketing campaigns, websites, microsites, landing pages…

Project Manager, Digital Marketing – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $65000 – 90000 per year

Job date: Thu, 06 Mar 2025 05:51:33 GMT

Job description: management supporting the marketing and development of digital communications across a variety of channels and platforms 4… content for multiple digital platforms and partners Experience leading the development of marketing content for multiple…

Critical Mass – Marketing Science Intern – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Wed, 05 Mar 2025 02:06:16 GMT

Job description: Critical Mass’ Internship opportunities are part of our Trailhead Program and will provide a 12-week jump-start to your career. The program is a fast-track to launch your career through regular learning opportunities, mentorship, client work exposure, while also getting paid. We aim to show you all the amazing work we do here at Critical Mass, and to support you as part of the team! You will have the opportunity to try the digital agency world through multiple internship and client projects to see if it’s for you!Our Internship will run from May 27 – August 15.As the Marketing Science Intern you will gain understanding of all aspects of how Marketing Science contributes to Critical Mass’ client offerings. You will learn about the day-to-day activities of the marketing science program and assist in developing innovative products and deliverables. The major objective is to perfect existing skills, learn and understand new measurement methods and tools used to capture, assemble and organize data into something meaningful.You Will:

  • Collaborate with other interns on a client and global intern project.
  • Use web analytics, social, survey, and mobile measurement tools
  • Develop tagging requirements, test and perform data quality assurance
  • QA, identify issues, document and debug code and software issues working with Tech team
  • Use Excel, Tableau, or DW/BI reporting system management
  • Test software management and develop testing strategies
  • Develop and analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis
  • Generate reporting and analysis, interpreting web analytics
  • Use statistical analysis / data science tools like R, Python, or SPSS
  • Analyze site traffic, search, and e-commerce analysis
  • Have experience with A/B or multivariate testing results analysis
  • Assist in analysis presentation development (story telling with data), internal and client team presentation of analysis

You Have:

  • An interest in digital marketing and how organizations use social media in their campaigns
  • Proficiency with Excel
  • Excellent attention to detail and naturally strong memory
  • Experience using the scientific method
  • The skill of learning
  • Active listening skills
  • Solution-oriented thinking capabilities
  • Good communication and writing skills
  • Currently in 2nd or 3rd year of a 4-year degree or 1st year of a 2-year specialization program

What We Offer

  • Vacation, compassionate leave, wellness days, and flex days
  • Hybrid work options
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning.
Improve collaboration and team relationships.
Increase employee engagement.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Associate Media Director – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Sat, 01 Mar 2025 03:02:08 GMT

Job description: As an Associate Media Director, you are a strategic leader passionate about digital media, investment strategy, and emerging trends. You thrive on identifying high-impact opportunities and driving innovative, performance-driven digital campaigns. Your expertise in digital investment ensures seamless execution, strong vendor partnerships, and ongoing optimization to maximize results for clients. You are a mentor and leader, guiding a team to excel while maintaining a deep understanding of industry advancements and best practices.Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.You Will:

  • Lead the development, execution, and management of digital media investment strategies aligned with client objectives.
  • Build strong client relationships while up-selling and cross-selling to organically grow business.
  • Oversee investment team recommendations, ensuring data-driven, strategic rationale and supporting documentation.
  • Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influence creative production.
  • Stay ahead of industry trends, evaluating new opportunities and emerging platforms to enhance media strategy.
  • Partner with insight, planning, and marketing science teams to leverage data-driven customer insights.
  • Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis.
  • Develop and mentor a team, fostering an environment of learning, growth, and excellence in execution.

You Have:

  • 7+ years of experience in online media planning and investment, search, and social experience.
  • 2+ years in a leadership or supervisory role, with experience managing a team.
  • Expertise in integrated digital marketing strategies across CTV, social media, standard digital channels, and programmatic platforms.
  • Strong analytical and problem-solving abilities, with a keen eye for identifying optimization opportunities.
  • Excellent communication, organizational, and interpersonal skills to lead teams and collaborate across disciplines.

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our candidate pools.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content describes the role of an Associate Media Director who is responsible for leading digital media investment strategies, building client relationships, mentoring a team, staying updated on industry trends, and optimizing campaigns. The position requires 7+ years of experience in online media planning and 2+ years in a leadership role. The company offers competitive benefits, employee discounts, and a commitment to diversity and inclusion. The organization values work-life balance and professional development for its employees. The company emphasizes that they do not tolerate discrimination and prioritize diversity, equity, and inclusion in their hiring practices.

Senior Designer – Design Systems – Critical Mass – Vancouver, BC

Company: Critical Mass

Location: Vancouver, BC

Expected salary: $80000 – 90000 per year

Job date: Sat, 01 Mar 2025 03:22:46 GMT

Job description: our client connect their consumers globally through mobile, digital, and in-store experiences. The Senior Designer specializes…, marketing, event emails, and select non-interactive elements. This hands-on role balances creativity and logic, ensuring…