Marketing Manager, Value Strategy – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Fri, 04 Apr 2025 22:36:07 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Manager, Value Strategy
Department: National Marketing
Position band: Management/Advisory (G4)
Reports to: Senior Manager, Value Strategy
Type of position: Permanent, Full-TimeThe OpportunityHow would you like to work for the #1 quick service restaurant operation in the world?The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.Who You AreYou have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.What’s in it for you?This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.Principal Accountabilities:In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:Strategy

  • Support the Senior Manager with the development of McDonald’s Canada holistic guest value strategies:
  • Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
  • Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
  • Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.

Insights and Analysis

  • Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
  • Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
  • Interpret and evaluate information related to sales, P & L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
  • Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald’s system.

Communication and Influence

  • Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
  • Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
  • Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
  • Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.

People

  • Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
  • Empower the people you work with by providing guidance, clear communication & coaching.

Qualifications

  • 6+ years of experience in Marketing or Brand strategy.
  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
  • Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
  • Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
  • Proven leadership skills with experience in project management and in leading cross-functional programs.
  • Proactive approach with ability to be self-directed to lead marketing program implementation independently.
  • Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

Summarize this content Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Manager, Value Strategy
Department: National Marketing
Position band: Management/Advisory (G4)
Reports to: Senior Manager, Value Strategy
Type of position: Permanent, Full-TimeThe OpportunityHow would you like to work for the #1 quick service restaurant operation in the world?The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.Who You AreYou have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.What’s in it for you?This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.Principal Accountabilities:In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:Strategy

Support the Senior Manager with the development of McDonald’s Canada holistic guest value strategies:
Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.
Insights and Analysis

Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
Interpret and evaluate information related to sales, P & L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald’s system.
Communication and Influence

Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.
People

Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
Empower the people you work with by providing guidance, clear communication & coaching.
Qualifications

6+ years of experience in Marketing or Brand strategy.
Bachelor’s degree in Business, Marketing, Communications, or a related field.
Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
Proven leadership skills with experience in project management and in leading cross-functional programs.
Proactive approach with ability to be self-directed to lead marketing program implementation independently.
Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.
Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

Marketing Manager, Calendar – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Wed, 02 Apr 2025 22:43:11 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Marketing Manager, Calendar
Department: National Marketing
Position band: Management/Advisory (G4)
Reports to: Director, Calendar Strategy & Menu Development
Type of position: Permanent, Full-TimeWho we areAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.The OpportunityHow would you like to work for the #1 quick service restaurant operation in the world?The Manager, Marketing Planning is a full-time opportunity reporting to the Director of Calendar Strategy & Menu Development. The individual in this role will support the development and optimization of the annual marketing calendar, ensuring that the plan is designed to achieve business KPIs and deliver the strongest marketing plan possible. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to understand product pipeline, business potential, operational & timing considerations, assess performance of key strategies and communicate effectively with all partners.Who You AreYou have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.What’s in it for you?This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.Principal Accountabilities:In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:Strategy

  • Define the annual calendar planning process, including engagement of key stakeholders across both internal and franchisee leadership teams
  • Develop annual marketing calendar strategies designed to meet key business & marketing KPIs, in partnership with Brand Strategy Director and Marketing Category Managers.
  • Responsible for scenario planning, partnering across functions (menu, value, BI, SC, etc.) to ensure marketing plan timing alignment & to manage optimizations.

Communication

  • Develop calendar strategy communications to ensure alignment across key priorities, leading marketing planning meetings and representing the marketing team within key cross functional groups (ISC)
  • Supports marketing leadership and franchisee engagement activities, including presentations and meeting planning.
  • Design & implement detailed processes to maximize marketing planning efficiencies.

Marketing Measurement * Partner with Strategy & Insights, Marketing Category teams, agency teams and external partners to advance marketing performance measurement for individual marketing campaign programs and the holistic plan

  • Key partner to the Strategy & Insights team on the QBR prep process

Qualifications

  • 6+ years of experience in Marketing Strategy & Planning, Brand and/or Digital Marketing in a demanding, detail-oriented retail, financial or QSR setting.
  • Customer-centric mindset, including a strong understanding of traditional Marketing strategies & tactics
  • Experience mobilizing multiple teams from an Enterprise level and working with multiple agency partners
  • Strong analytical skills, with the ability to translate the differentiation between marketing and business KPIs
  • Curiosity and an entrepreneurial spirit is key. The candidate must feel comfortable experimenting and have the initiative to follow up and report on results, continually evolving best practice.

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is looking for a Marketing Manager to join their team and help develop and optimize the annual marketing calendar. The ideal candidate should have experience in Marketing Strategy & Planning, Brand, or Digital Marketing, and be able to work collaboratively with internal and external teams. The role involves defining the annual calendar planning process, developing marketing strategies to meet business goals, and partnering with various teams to maximize marketing planning efficiencies. McDonald’s is committed to diversity and inclusivity in the workplace, and accommodations are available during the application process.

Marketing Manager, Calendar – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 00:49:49 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Marketing Manager, Calendar
Department: National Marketing
Position band: Management/Advisory (G4)
Reports to: Director, Calendar Strategy & Menu Development
Type of position: Permanent, Full-TimeWho we areAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.The OpportunityHow would you like to work for the #1 quick service restaurant operation in the world?The Manager, Marketing Planning is a full-time opportunity reporting to the Director of Calendar Strategy & Menu Development. The individual in this role will support the development and optimization of the annual marketing calendar, ensuring that the plan is designed to achieve business KPIs and deliver the strongest marketing plan possible. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to understand product pipeline, business potential, operational & timing considerations, assess performance of key strategies and communicate effectively with all partners.Who You AreYou have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.What’s in it for you?This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.Principal Accountabilities:In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:Strategy

  • Define the annual calendar planning process, including engagement of key stakeholders across both internal and franchisee leadership teams
  • Develop annual marketing calendar strategies designed to meet key business & marketing KPIs, in partnership with Brand Strategy Director and Marketing Category Managers.
  • Responsible for scenario planning, partnering across functions (menu, value, BI, SC, etc.) to ensure marketing plan timing alignment & to manage optimizations.

Communication

  • Develop calendar strategy communications to ensure alignment across key priorities, leading marketing planning meetings and representing the marketing team within key cross functional groups (ISC)
  • Supports marketing leadership and franchisee engagement activities, including presentations and meeting planning.
  • Design & implement detailed processes to maximize marketing planning efficiencies.

Marketing Measurement * Partner with Strategy & Insights, Marketing Category teams, agency teams and external partners to advance marketing performance measurement for individual marketing campaign programs and the holistic plan

  • Key partner to the Strategy & Insights team on the QBR prep process

Qualifications

  • 6+ years of experience in Marketing Strategy & Planning, Brand and/or Digital Marketing in a demanding, detail-oriented retail, financial or QSR setting.
  • Customer-centric mindset, including a strong understanding of traditional Marketing strategies & tactics
  • Experience mobilizing multiple teams from an Enterprise level and working with multiple agency partners
  • Strong analytical skills, with the ability to translate the differentiation between marketing and business KPIs
  • Curiosity and an entrepreneurial spirit is key. The candidate must feel comfortable experimenting and have the initiative to follow up and report on results, continually evolving best practice.

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is looking for a Marketing Manager to support the development and optimization of the annual marketing calendar. The ideal candidate will have strong analytical skills, the ability to build relationships, and can work collaboratively. The role involves defining the annual planning process, developing calendar strategies, and communicating with key stakeholders. The successful candidate will have 6+ years of experience in marketing strategy and planning, a customer-centric mindset, and the ability to work with multiple teams and agency partners. McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace, with accommodations available upon request.

Manager, Digital Marketing & CRM Content – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Tue, 25 Mar 2025 23:09:18 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition Title: Manager, Digital Marketing & CRM Content
Department: Marketing
Position Band: Manager (Global Grade 4)
Reports to: Senior Manager, Digital Strategy
Type of Position: Full-timeThe OpportunityWe’re seeking a Manager, Digital Marketing & CRM Content based in Toronto, ON to shape the CRM and owned-channel experience for McDonald’s Canada. Reporting to the Senior Manager, Digital Strategy, the Manager will oversee and work collaboratively across the organization to deliver best-in-class CRM creative and communications that deliver against our business goals.Who you are
You are an innovative thinker who has a passion for CRM, content marketing, digital marketing, and personalized experiences. You thrive in a collaborative team environment and enjoy building productive work relationships with internal and external teams. You have strong leadership skills to move the business forward and make an impact on strategic initiatives. You’re committed to results, and you use your communication and organizational skills to effectively support the team in a fast-paced and agile environment.What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.Principal Accountabilities:In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

  • Multi-channel Marketing Campaigns: Leads the activation and implementation of marketing campaigns to drive app acquisition and engagement; working collaboratively with internal cross-functional teams, external agency partners, and leveraging consumer/business insights to grow app and loyalty acquisition and engagement.
  • MyMcDonald’s Rewards Program Communications: Leads the development and ongoing optimizations of the marketing communications for the MyMcDonald’s Rewards program and McDonald’s app to communicate program value, benefits, and features to new and existing users across paid and owned channels.
  • Media Program Management: Leads the activation and optimization of always-on paid media programs for MyMcDonald’s Rewards and McDonald’s app across paid digital, social, OLV, OOH, programmatic, and display.
  • CRM & Owned Digital Channels Mapping: works with the consultant of Digital & Owned Content and agency partners to implement and optimize content strategy across owned digital channels including email, push, web, and app to ensure seamless customer-journey experiences; this includes drawing insights to define key audiences and segments for optimal targeting to deliver against business goals/KPIs

Qualifications

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • 5+ years of experience leading CRM and marketing campaigns across both paid and owned channels.
  • Working experience in delivering relevant, targeted marketing and / or CRM programs; demonstrated success in leveraging CRM campaigns to deliver against business KPIs
  • Knowledge of best-in-class CRM campaigns and content marketing best-practices
  • Working knowledge of CRM, MarTech and AdTech platform; in-platform experience is a plus.
  • Obsession with all things digital and CRM with an innovative attitude and an aptitude for staying on top of trends.
  • Proven leadership skills with experience in project management and in leading cross-functional programs.

Proactive approach with ability to be self-directed to lead marketing program implementation independently.Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is looking for a Manager, Digital Marketing & CRM Content in Toronto, ON to oversee CRM creative and communications. The role involves leading marketing campaigns, managing the MyMcDonald’s Rewards program communications, and optimizing media programs. The ideal candidate has a Bachelor’s degree in Business or Marketing, at least 5 years of CRM and marketing campaign experience, and knowledge of CRM best practices. McDonald’s Canada is committed to diversity and inclusion in the workplace.

Manager, Digital Marketing & CRM Content – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Tue, 25 Mar 2025 23:16:08 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition Title: Manager, Digital Marketing & CRM Content
Department: Marketing
Position Band: Manager (Global Grade 4)
Reports to: Senior Manager, Digital Strategy
Type of Position: Full-timeThe OpportunityWe’re seeking a Manager, Digital Marketing & CRM Content based in Toronto, ON to shape the CRM and owned-channel experience for McDonald’s Canada. Reporting to the Senior Manager, Digital Strategy, the Manager will oversee and work collaboratively across the organization to deliver best-in-class CRM creative and communications that deliver against our business goals.Who you are
You are an innovative thinker who has a passion for CRM, content marketing, digital marketing, and personalized experiences. You thrive in a collaborative team environment and enjoy building productive work relationships with internal and external teams. You have strong leadership skills to move the business forward and make an impact on strategic initiatives. You’re committed to results, and you use your communication and organizational skills to effectively support the team in a fast-paced and agile environment.What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.Principal Accountabilities:In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

  • Multi-channel Marketing Campaigns: Leads the activation and implementation of marketing campaigns to drive app acquisition and engagement; working collaboratively with internal cross-functional teams, external agency partners, and leveraging consumer/business insights to grow app and loyalty acquisition and engagement.
  • MyMcDonald’s Rewards Program Communications: Leads the development and ongoing optimizations of the marketing communications for the MyMcDonald’s Rewards program and McDonald’s app to communicate program value, benefits, and features to new and existing users across paid and owned channels.
  • Media Program Management: Leads the activation and optimization of always-on paid media programs for MyMcDonald’s Rewards and McDonald’s app across paid digital, social, OLV, OOH, programmatic, and display.
  • CRM & Owned Digital Channels Mapping: works with the consultant of Digital & Owned Content and agency partners to implement and optimize content strategy across owned digital channels including email, push, web, and app to ensure seamless customer-journey experiences; this includes drawing insights to define key audiences and segments for optimal targeting to deliver against business goals/KPIs

Qualifications

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • 5+ years of experience leading CRM and marketing campaigns across both paid and owned channels.
  • Working experience in delivering relevant, targeted marketing and / or CRM programs; demonstrated success in leveraging CRM campaigns to deliver against business KPIs
  • Knowledge of best-in-class CRM campaigns and content marketing best-practices
  • Working knowledge of CRM, MarTech and AdTech platform; in-platform experience is a plus.
  • Obsession with all things digital and CRM with an innovative attitude and an aptitude for staying on top of trends.
  • Proven leadership skills with experience in project management and in leading cross-functional programs.

Proactive approach with ability to be self-directed to lead marketing program implementation independently.Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is looking for a Manager, Digital Marketing & CRM Content based in Toronto, ON to shape the CRM and owned-channel experience for McDonald’s Canada. The ideal candidate is an innovative thinker who has a passion for CRM, content marketing, and digital marketing. The manager will lead the activation of marketing campaigns to drive app acquisition, oversee communications for the MyMcDonald’s Rewards program, and manage paid media programs. The qualifications include a Bachelor’s degree in Business, Marketing, or Communications, 5+ years of experience in CRM and marketing campaigns, and knowledge of CRM best practices. McDonald’s Canada is committed to a diverse and inclusive workplace and accommodations are available upon request.

Franchising Recruitment Consultant – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Wed, 19 Mar 2025 23:33:53 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Franchising Recruitment Consultant
Department: Franchising
Position band: Supervisory/Consultant
Reports to: Director, National Franchising
Type of position: Full-time, permanentWho we are: McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry known for our commitment to quality, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.The Opportunity: The Franchising team is hiring a Franchising Recruitment Consultant, who will report to the Director of National Franchising. The individual will be responsible for full-cycle recruitment, from attracting, evaluating, and onboarding, of quality and diverse prospective franchisees to join the McDonald’s family. They will play a key role in expanding our franchisee network and ensuring that new franchisees are well-equipped to succeed. Key stakeholders include prospective franchisees, Franchising Managers, Field Service, Franchisees and our franchising agency partners.Who You Are: You are passionate about franchising and dedicated to helping people achieve their full potential. You excel at networking and possess the leadership skills to build positive relationships and collaborate effectively within a team environment, both internally and externally. Your strong interpersonal and planning abilities will help drive the company forward and contribute to strategic initiatives. As a change agent, your excellent communication skills will enable you to effectively support our system in a dynamic and fast-paced environment.What’s in it for you? This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on the future of McDonald’s franchisees.Job Responsibilities:
Principal accountabilities include, but are not limited to:Recruitment

  • Identify and Source Candidates: Utilize various channels to identify potential franchisees, including networking events, industry conferences, and online platforms. Collaborate to understand recruitment needs and develop localized recruitment strategies
  • Act as an Advocate for Diversity and Inclusion: by recruiting diverse talent externally.
  • Evaluate Prospects: Assess the qualifications, financial strength, and alignment with McDonald’s values of prospective franchisees.
  • Conduct Interviews: Lead interviews and discussions with candidates to understand their goals, experience, and suitability for franchising with McDonald’s.
  • Provide Information: Educate candidates about the benefits and responsibilities of owning a McDonald’s franchise, including operational requirements and support systems.
  • Facilitate Onboarding: Guide approved candidates through the onboarding and training program, ensuring they have the necessary resources and support to become successful new franchisees.
  • Strategic Trusted Advisor: partner with regional field teams and other departments to educate and mentor them on the recruitment process, interview techniques, and selection criteria while managing the flow and quality of candidates.

Reporting and analytics

  • Lead and Track Initiatives: Monitor the success of strategic recruiting initiatives through monthly reports.
  • Measure Efficiency: Evaluate the effectiveness of recruiting, diversity programs, and vendors to identify areas for continuous improvement.
  • Additional Projects: Undertake additional projects and responsibilities as modified and developed over time.

Additional Responsibilities

  • Collaborate with Technology and Global Teams: Work with the technology team and global teams on the development of new processes, tracking tools, and systems.
  • Enhance Training Programs: Work closely with the franchising team and field team to build and continuously improve a consistent nationalized training program.

QualificationsThe ideal candidate will possess the following skills and qualifications:

  • 2+ years of experience in recruitment, sourcing, and talent acquisition: Demonstrated track record in identifying and hiring top talent.
  • Previous franchising experience and/or new business development and sales is an asset.
  • Outstanding written and verbal communication, presentation, marketing, and influencing skills: Essential for communicating effectively with individuals from diverse backgrounds and building new partnerships.
  • Strong relationship-building skills: Proven ability to collaborate across different organizational levels and deliver results.
  • Well-organized with excellent multi-tasking and prioritizing skills: Capable of managing multiple projects simultaneously, meeting tight deadlines while maintaining professionalism and attention to detail.
  • Technologically savvy with excellent computer skills: Proficiency in using digital tools and managing recruitment processes.
  • Critical thinker: Ability to work independently and while keeping stakeholders informed in a timely manner.
  • Willingness to travel (20%): Flexibility to travel as needed for meetings and events.
  • Bilingual in English and French: Although not a requirement, this would be a definite asset in the role

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is hiring a Franchising Recruitment Consultant to attract, evaluate, and onboard prospective franchisees. The ideal candidate should have experience in recruitment, strong communication skills, and the ability to collaborate effectively. Responsibilities include identifying and sourcing candidates, conducting interviews, and partnering with various teams. The position requires travel and bilingualism in English and French is an asset. McDonald’s is committed to diversity and inclusion in the workplace. Accommodations during the application process are available upon request.

Franchising Recruitment Consultant – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Thu, 20 Mar 2025 06:58:01 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Franchising Recruitment Consultant
Department: Franchising
Position band: Supervisory/Consultant
Reports to: Director, National Franchising
Type of position: Full-time, permanentWho we are: McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry known for our commitment to quality, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.The Opportunity: The Franchising team is hiring a Franchising Recruitment Consultant, who will report to the Director of National Franchising. The individual will be responsible for full-cycle recruitment, from attracting, evaluating, and onboarding, of quality and diverse prospective franchisees to join the McDonald’s family. They will play a key role in expanding our franchisee network and ensuring that new franchisees are well-equipped to succeed. Key stakeholders include prospective franchisees, Franchising Managers, Field Service, Franchisees and our franchising agency partners.Who You Are: You are passionate about franchising and dedicated to helping people achieve their full potential. You excel at networking and possess the leadership skills to build positive relationships and collaborate effectively within a team environment, both internally and externally. Your strong interpersonal and planning abilities will help drive the company forward and contribute to strategic initiatives. As a change agent, your excellent communication skills will enable you to effectively support our system in a dynamic and fast-paced environment.What’s in it for you? This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on the future of McDonald’s franchisees.Job Responsibilities:
Principal accountabilities include, but are not limited to:Recruitment

  • Identify and Source Candidates: Utilize various channels to identify potential franchisees, including networking events, industry conferences, and online platforms. Collaborate to understand recruitment needs and develop localized recruitment strategies
  • Act as an Advocate for Diversity and Inclusion: by recruiting diverse talent externally.
  • Evaluate Prospects: Assess the qualifications, financial strength, and alignment with McDonald’s values of prospective franchisees.
  • Conduct Interviews: Lead interviews and discussions with candidates to understand their goals, experience, and suitability for franchising with McDonald’s.
  • Provide Information: Educate candidates about the benefits and responsibilities of owning a McDonald’s franchise, including operational requirements and support systems.
  • Facilitate Onboarding: Guide approved candidates through the onboarding and training program, ensuring they have the necessary resources and support to become successful new franchisees.
  • Strategic Trusted Advisor: partner with regional field teams and other departments to educate and mentor them on the recruitment process, interview techniques, and selection criteria while managing the flow and quality of candidates.

Reporting and analytics

  • Lead and Track Initiatives: Monitor the success of strategic recruiting initiatives through monthly reports.
  • Measure Efficiency: Evaluate the effectiveness of recruiting, diversity programs, and vendors to identify areas for continuous improvement.
  • Additional Projects: Undertake additional projects and responsibilities as modified and developed over time.

Additional Responsibilities

  • Collaborate with Technology and Global Teams: Work with the technology team and global teams on the development of new processes, tracking tools, and systems.
  • Enhance Training Programs: Work closely with the franchising team and field team to build and continuously improve a consistent nationalized training program.

QualificationsThe ideal candidate will possess the following skills and qualifications:

  • 2+ years of experience in recruitment, sourcing, and talent acquisition: Demonstrated track record in identifying and hiring top talent.
  • Previous franchising experience and/or new business development and sales is an asset.
  • Outstanding written and verbal communication, presentation, marketing, and influencing skills: Essential for communicating effectively with individuals from diverse backgrounds and building new partnerships.
  • Strong relationship-building skills: Proven ability to collaborate across different organizational levels and deliver results.
  • Well-organized with excellent multi-tasking and prioritizing skills: Capable of managing multiple projects simultaneously, meeting tight deadlines while maintaining professionalism and attention to detail.
  • Technologically savvy with excellent computer skills: Proficiency in using digital tools and managing recruitment processes.
  • Critical thinker: Ability to work independently and while keeping stakeholders informed in a timely manner.
  • Willingness to travel (20%): Flexibility to travel as needed for meetings and events.
  • Bilingual in English and French: Although not a requirement, this would be a definite asset in the role

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is a global brand known for its commitment to quality and innovation in the food service industry. They are currently hiring for a Franchising Recruitment Consultant who will be responsible for attracting, evaluating, and onboarding prospective franchisees. The ideal candidate will have recruitment experience, strong communication skills, and the ability to build relationships effectively. The role offers an opportunity for growth and impact within the organization during a period of transformational change. McDonald’s is committed to diversity and inclusion in the workplace, with accommodations available during the application process.

McDonald’s – Consultant régional en apprentissage et en perfectionnement (bilingue) – Virtuel – poste à distance/Learning and Development Consultant – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Fri, 28 Feb 2025 06:39:30 GMT

Job description: Description de l’entrepriseChez McDonald’s, nous sommes engagés à être les meilleurs et tout cela commence par le recrutement des meilleurs talents. Nous avons bâti une équipe formée de personnes extraordinaires provenant des quatre coins du monde. Nous comptons des employés axés sur la résolution de problèmes, des employés qui prennent des risques, qui innovent et des leaders qui prennent leur travail au sérieux tout en ayant du plaisir. Nous nous mettons au défi d’être plus intelligents et plus perspicaces chaque jour, d’être engagés envers la croissance personnelle et professionnelle et de croire en la récompense et la célébration de nos réussites.Description du posteTitre du poste : Consultant régional en apprentissage et en perfectionnement (bilingue) – Virtuel – poste à distance.
Département: Apprentissage et perfectionnement
Groupe de postes: Superviseur/consultant (Global grade 3)
Relève de: Directeur national de l’Apprentissage et du perfectionnement
Type de poste: À temps plein, Contrat de 6 moisL’opportunité
McDonald’s du Canada recherche un conseiller régional bilingue en apprentissage et en perfectionnement – qui peut faciliter dans n’importe quel fuseau horaire pour le Canada. Relevant du Directeur national de l’Apprentissage et du perfectionnement, vous occuperez un rôle clé au sein de l’équipe. En tant que consultant en apprentissage et en perfectionnement, vous contribuerez à modifier le comportement des individus afin d’améliorer les résultats commerciaux en fournissant des conseils en formation, en normes opérationnelles et en animant des sessions de formation. Vos principaux clients incluront le personnel, les propriétaires/exploitants, la gestion des restaurants et les apprenants.La principale responsabilité de cette opportunité est de faciliter l’apprentissage, tant par le biais de cours virtuels que de formations en personne. Cela implique que vous dispenserez une formation visant à motiver, renforcer les compétences, et améliorer le rendement, contribuant ainsi à l’apport individuel aux résultats du restaurant.Qui vous êtes
Vous êtes naturellement curieux et avez une soif d’apprendre, cherchant à acquérir autant de connaissances que possible, car vous appréciez également partager vos apprentissages et expériences avec les autres. Vous appréciez prendre la parole devant un groupe et transmettre votre passion, énergie et enthousiasme pour maintenir l’engagement de votre public. Vous êtes passionné par le service à la clientèle, et vous appréciez travailler au sein d’une équipe pour atteindre un objectif commun. Vous êtes à l’aise avec la technologie et possédez une solide expérience dans la prestation de l’apprentissage en ligne/virtuel.Vous recherchez une entreprise dotée d’une culture gagnante, où vous pouvez grandir en profondeur et en envergure tout en ayant un impact tangible sur les initiatives stratégiques.Quels avantages y a-t-il pour vous ?
Il s’agit d’une opportunité sans égale de rejoindre une organisation gagnante pendant une période passionnante de changement transformationnel. Vous ferez partie de « Global Learning & Development Center of Excellence (COE) organization » élaborant et dispensant des formations fonctionnelles et de leadership pour contribuer à la transformation. Vous aurez une exposition à tous les niveaux de l’organisation, que ce soit avec vos collègues jusqu’au Directeur des Ressources Humaines ; des gestionnaires aux cadres et franchisés.Description du poste
En plus de suivre les politiques et les procédures de McDonald’s, les principales responsabilités comprennent, sans toutefois s’y limiter :En plus de suivre les politiques et les procédures de McDonald’s, les principales responsabilités comprennent, sans toutefois s’y limiter :

  • Offrir une expérience exceptionnelle en classe qui inspire et influence nos collaborateurs à diriger d’excellents restaurants.
  • Démontrer et renforcer les comportements de leadership qui soutiennent la vision de McDonald’s.
  • Répondre aux demandes de chaque client en aidant à identifier les ressources et les interventions appropriées pour atteindre leurs objectifs de la manière la plus efficace possible.
  • Fournir des interventions stratégiques pour aider leur marché à atteindre ses objectifs.
  • Encadrer les collaborateurs sur la manière de mesurer et d’améliorer les résultats de la formation, ainsi que sur la manière de diagnostiquer de manière appropriée les problèmes et de créer des actions pour les résoudre.
  • Communiquer fréquemment et fournir des retours au personnel régional et aux propriétaires/exploitants concernant le succès et les opportunités de perfectionnement au sein de l’organisation.
  • Créer un partenariat entre les propriétaires/exploitants, le directeur des opérations, les consultants, les gestionnaires de restaurant et les apprenants afin de stimuler le transfert de la formation, le retour sur investissement de la formation et d’améliorer les résultats des restaurants.
  • Agir en tant qu’expert en opérations et consultant sur les normes d’exploitation, les outils de gestion et les systèmes de formation de McDonald’s afin de maximiser la Qualité, le Service, la Propreté et la Valeur (QSC&V) des restaurants.
  • Ce rôle nécessite un minimum de déplacements – moins de 10 % de votre temps total.

***
Position title: Regional Learning & Development Consultant (bilingual) – Virtual – remote position.
Department: Learning & Development
Position band: Supervisory/Consultant (Global Grade 3)
Reports to: National L&D Manager
Type of Position: Full-time, 6 mois ContractWho we are
At McDonald’s, we are committed to being the best, and that starts with finding the best people. We’ve built a team of extraordinary people from around the world. We’re problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, are committed to personal and professional growth, and believe in rewarding and celebrating our successes.The Opportunity
McDonald’s Canada has an opportunity for a bilingual Regional Learning & Development (L&D) Consultant – who can facilitate in any time zone for Canada. Reporting to the National L&D Manager, you will be a key member of the team, working in tandem with teams Canada. As a L&D Consultant you will work to change individuals’ behavior that improves business results by consulting in training, operational standards and facilitating training classes. Key customers include Staff, Owner/Operators, Restaurant Management, and learners. The primary function of this opportunity is to facilitate learning – virtual classes and in person. This means you will conduct training that motivates, builds competencies, and improves individual’s performance and contribution to restaurant results.Who You Are
You are a student of the business and are naturally curious to learn as much as you can because you also love to teach, to share your learnings and experiences to others. You like to be in front of a group and speak with passion, energy and enthusiasm to keep your audience engaged. You are passionate about guest service. You love working within a team environment to achieve a common goal. You are technologically inclined and well versed with delivering online/virtual learning.You are looking for a company with a winning culture, where you can grow in depth and breadth while making a tangible impact on strategic initiatives.What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will be part of the global Learning & Development Center of Excellence (COE) organization developing and delivering functional and leadership training to help enable the transformation. You will gain exposure across all levels of the organization, from your team members to the Chief People Officer; from managers to Executives and Franchisees.Position Description
In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:

  • Delivering an exceptional classroom experience that inspires and influences our people to lead great restaurants. Demonstrating and reinforcing the leadership behaviors that support the McDonald’s vision. Serves each customer’s requests by helping identify the appropriate resources and interventions to most effectively accomplish their objectives.
  • Provides strategic interventions that helps their market accomplish its objectives. Coaches people on how to measure and improve training results, and how to appropriately diagnose problems and create actions that solve them. Frequently communicates and provides feedback to Regional Staff and Owner/Operators regarding the success and opportunities for people development within an organization.
  • Creates a partnership between Owner/Operators, Operations Manager, Consultants, Restaurant Managers, and learners that stimulates transfer of training, return on training investment (ROI), and improves restaurant results.
  • Serves as an operations expert and consultant on McDonald’s operating standards, management tools, and training systems to maximize restaurant QSC&V.
  • This role requires minimal travel – less than 10% of your total time.

Qualifications

  • La maîtrise du français est essentielle, tant à l’oral qu’à l’écrit. La connaissance de l’anglais est également requise.
  • Diplôme d’études secondaires ou équivalent, diplôme universitaire préféré.
  • Intervenant public confiant et compétent.
  • 2 ans d’expérience minimum dans le domaine du service à la clientèle et/ou de l’hôtellerie.
  • Expertise opérationnelle dans le secteur de la restauration rapide, de l’industrie de la restauration et/ou de l’hôtellerie préférée.
  • Expérience en consultation serait un atout.
  • Expérience de travail dans un environnement en constante évolution.
  • Démonstration avérée de l’initiative personnelle.
  • La capacité de travailler seul et de manière indépendante est indispensable.
  • Fortes compétences en communication interpersonnelle, écrite et verbale.
  • Une maîtrise de Microsoft Office est indispensable.

Qualifications: The ideal candidate will possess the following skills and qualifications:

  • French language skills are essential – verbal and writing, English is a requirement as well.
  • High School Diploma or equivalent, BA/BS degree preferred
  • Confident and competent public speaker
  • 2+ years of experience working in a customer service and/or hospitality environment
  • Operational expertise in QSR, restaurant industry and/or hospitality preferred
  • Consulting experience a plus
  • Experience working in an ambiguous, every changing environment
  • Proven self-starter
  • Strong interpersonal, written and verbal communication skills
  • Ability to work alone and independent is a must.
  • Strong business acumen
  • Microsoft office proficiency is a must.

Informations supplémentairesMcDonald’s du Canada et ses franchisés s’engagent à offrir un milieu de travail diversifié et inclusif. Nos milieux de travail respectent une politique de longue date offrant des chances justes, équitables et accessibles à tous les employés actuels et futurs. Des accommodements sont offerts sur demande au cours du processus d’embauche.

Manager, Digital & CRM Strategy – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Sat, 01 Feb 2025 02:31:11 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Manager, Digital & CRM Strategy
Department: National Marketing
Position band: Manager
Reports to: Senior Marketing Manager
Type of position: Full-time, permanentThe OpportunityHow would you like to work for the #1 quick service restaurant operation in the world?!We are looking for a Manager, Digital & CRM Strategy, to join our digital marketing team at the Toronto Corporate Office. If you thrive in a fast-paced environment filled with non-stop action, then this role is for you!Who You AreYou have a passion for data-driven, customer-led marketing to build and maintain lasting relationships with Canadians across the digital ecosystem. Digital and loyalty is a growth driver for the business, and we are looking for someone who can lead and manage this category with confidence to foster deeper relationships with our fans and grow their customer lifetime value. You have the innate ability to build strong relationships and work collaboratively in a team and highly matrixed environment with both internal and external parties. You love to solve problems, thrive-off unchartered territories and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives. You are a change agent and a leader with strong communication skills who can effectively support our system in a fast paced, collaborative, and agile environment.What’s in it for you?This is an unparalleled opportunity to join a growing and winning organization. You will report into our Senior Manager of Digital Strategy and will play a pivotal role in leading the McDonald’s digital CRM and personalization strategy that resonate with our digital users to build relevance and grow customer lifetime value. From planning to development and analysis to optimization, you will lead all campaigns within the McDonald’s digital CRM strategy. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are strategic thought leader looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.Principal Accountabilities: In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

  • Lead the Digital Wallet strategy for CRM & targeted digital offers, data-driven lifecycle campaigns and personalization initiatives to drive engagement with the McDonald’s app, MyMcDonald’s Rewards program and business profitability.
  • Lead audience segmentation plans and present on performance, test learnings and opportunities for future optimizations to drive business impact
  • Identify key digital and audience opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans
  • In partnership with our technology and global partners to implement and integrate new marketing technologies
  • Support as a key member in working closely with Global markets, Technology and Digital Insights teams and help shape future roadmaps to grow our digital footprint and loyalty program adoption.
  • In partnership with the Digital Business Insights team and Global partners, support the development and activation of new strategies and plans to grow loyalty and customer lifetime value.
  • Inspire thought-leadership and serve as a strategic advisor with all levels of the organization for CRM strategy.
  • Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.

Qualifications

  • Minimum 6+ years of experience in a digital marketing data-driven or CRM relevant role
  • Bachelor’s degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject
  • Experience in planning and implementing dynamic, customer-led, and data-driven marketing strategies through working with cross-functional teams and external agencies (Offers & Promotions management a plus)
  • Ability to interpret insights and digital performance learnings and translate them into recommendations for future campaigns and strategies
  • Understanding of lifecycle marketing, segmentation models and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze or Adobe AEM
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
  • A curious, digital-forward thinker who is customer-focused, thrive off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders.
  • Experience working with loyalty marketing or subscription programs a plus.
  • Experience with a Customer Data Platform (CDP) a plus.

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is looking for a Manager, Digital & CRM Strategy to join their team in Toronto. The ideal candidate is a data-driven marketing expert who can lead digital CRM initiatives to engage customers and increase lifetime value. The role involves leading digital campaigns, audience segmentation, implementing new technologies, and collaborating with internal and external partners. The ideal candidate has at least 6 years of relevant experience, a degree in a relevant field, and strong communication skills. The company values diversity and inclusivity in the workplace, and accommodations are available during the application process.

Manager, Digital & CRM Strategy – McDonald’s – Toronto, ON

Company: McDonald’s

Location: Toronto, ON

Expected salary:

Job date: Fri, 31 Jan 2025 23:08:39 GMT

Job description: Company DescriptionAt McDonald’s, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.Job DescriptionPosition title: Manager, Digital & CRM Strategy
Department: National Marketing
Position band: Manager
Reports to: Senior Marketing Manager
Type of position: Full-time, permanentThe OpportunityHow would you like to work for the #1 quick service restaurant operation in the world?!We are looking for a Manager, Digital & CRM Strategy, to join our digital marketing team at the Toronto Corporate Office. If you thrive in a fast-paced environment filled with non-stop action, then this role is for you!Who You AreYou have a passion for data-driven, customer-led marketing to build and maintain lasting relationships with Canadians across the digital ecosystem. Digital and loyalty is a growth driver for the business, and we are looking for someone who can lead and manage this category with confidence to foster deeper relationships with our fans and grow their customer lifetime value. You have the innate ability to build strong relationships and work collaboratively in a team and highly matrixed environment with both internal and external parties. You love to solve problems, thrive-off unchartered territories and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives. You are a change agent and a leader with strong communication skills who can effectively support our system in a fast paced, collaborative, and agile environment.What’s in it for you?This is an unparalleled opportunity to join a growing and winning organization. You will report into our Senior Manager of Digital Strategy and will play a pivotal role in leading the McDonald’s digital CRM and personalization strategy that resonate with our digital users to build relevance and grow customer lifetime value. From planning to development and analysis to optimization, you will lead all campaigns within the McDonald’s digital CRM strategy. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are strategic thought leader looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.Principal Accountabilities: In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

  • Lead the Digital Wallet strategy for CRM & targeted digital offers, data-driven lifecycle campaigns and personalization initiatives to drive engagement with the McDonald’s app, MyMcDonald’s Rewards program and business profitability.
  • Lead audience segmentation plans and present on performance, test learnings and opportunities for future optimizations to drive business impact
  • Identify key digital and audience opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans
  • In partnership with our technology and global partners to implement and integrate new marketing technologies
  • Support as a key member in working closely with Global markets, Technology and Digital Insights teams and help shape future roadmaps to grow our digital footprint and loyalty program adoption.
  • In partnership with the Digital Business Insights team and Global partners, support the development and activation of new strategies and plans to grow loyalty and customer lifetime value.
  • Inspire thought-leadership and serve as a strategic advisor with all levels of the organization for CRM strategy.
  • Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.

Qualifications

  • Minimum 6+ years of experience in a digital marketing data-driven or CRM relevant role
  • Bachelor’s degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject
  • Experience in planning and implementing dynamic, customer-led, and data-driven marketing strategies through working with cross-functional teams and external agencies (Offers & Promotions management a plus)
  • Ability to interpret insights and digital performance learnings and translate them into recommendations for future campaigns and strategies
  • Understanding of lifecycle marketing, segmentation models and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze or Adobe AEM
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
  • A curious, digital-forward thinker who is customer-focused, thrive off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders.
  • Experience working with loyalty marketing or subscription programs a plus.
  • Experience with a Customer Data Platform (CDP) a plus.

Additional InformationMcDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

McDonald’s is looking for a Manager, Digital & CRM Strategy to join their team in Toronto. The ideal candidate is passionate about data-driven marketing, building relationships with customers, and leading strategic initiatives. Responsibilities include leading digital CRM strategy, audience segmentation, implementing new technologies, and collaborating with global partners. The candidate should have at least 6 years of experience in digital marketing, a bachelor’s degree in a related field, and strong communication skills. Experience with CRM reporting tools and loyalty marketing is a plus. McDonald’s is committed to diversity and inclusion in the workplace. Accommodations during the application process are available upon request.